Before you start preparing documents and purchasing equipment, you need to draw up a competent business plan. Here, as in any other commercial plan, you will need to present an idea, describe the procedure and production technology, and analyze the market for demand and competition.

Also, the business plan must include a description of the selected location, an analysis of its advantages and disadvantages, a financial plan for the enterprise, a risk assessment and a summary.

When planning a burger joint, it is important to create a cohesive and interesting concept that will help guests choose your establishment over the eatery across the street.

Burger concept

When developing the concept of your establishment and choosing a place to open a burger restaurant, keep in mind the future consumer. If you want to open a burger shop in your city in an industrial zone, then mostly workers from nearby factories and production facilities will come to you. If the choice falls on the central area of ​​the city, then you should expect schoolchildren and students to visit here.

Depending on these factors, the burger restaurant concept, pricing policy, menu design and guest room should be built.

Take care of the uniform of your staff - this is also part of the concept of a good catering establishment.

As a rule, such establishments focus on speed and low prices. The quality and taste of the final product also play a significant role in attracting regular guests.. Consumers expect fast, tasty and inexpensive food from such organizations. Try to meet these expectations, and your enterprise will be successful and profitable.

Organization of a burger shop

What does it take to organize a small fashionable catering restaurant? You will need to find and rent premises, register your activities as Individual entrepreneur or LLC. Next comes the renovation of the premises, the purchase and installation of the necessary equipment and furniture. The room must correspond to the purposes of use, it will include such areas as:

• Toilets for guests and staff;
• Stock;
• Reception area;
• Kitchen, divided into “hot” and “cold” zones;
• Distribution area;
• Guest room;
• Staff room.

When planning a space for a burger restaurant, take care of organizing the procedure for disposal of garbage and industrial waste.

What does it take to open a burger shop when the location has already been chosen, renovated and equipped? After preparing the premises, it’s time to search and conclude contracts with suppliers. Next, you need to obtain permits from the sanitary and epidemiological station and the fire inspectorate, as well as obtain certificates authorizing the use of food and your equipment.

To pass the firefighter inspection, you will need to purchase fire extinguishers, draw up and post an evacuation plan, as well as appropriate signs. This is followed by the purchase and registration of cash registers and the installation of a great alarm system.

Don't forget to make cleaning plan for the kitchen, living room, toilets and other work areas. Toilets must be cleaned at least once every two hours, and the employee responsible for this must write the cleaning time, his last name, initials and signature on a specially drawn up schedule.

Burger equipment

Let's talk about how to equip a burger bar. The technology and equipment of your fast food kitchen must meet the requirements of the compiled menu. For the full operation of catering, The minimum set of equipment consists of the following units of equipment:

1. Deep frying;
2. Freezers and refrigeration units, as well as small refrigerators for storing salads, drinks and sauces for serving;
3. Grill;
4. Plates or frying panel;
5. Coffee machine;
6. Automatic machine for the production of ice cream.

You will also need display cases for transferring burgers from the kitchen to distribution and scales. Because the French fries have a very short shelf life, small organizations always prepare it only after receiving an order.

For greater convenience and speed of work, you can purchase a small bain-marie for French fries. This device will slightly extend the shelf life of the product, provide ease of selection and speed of delivery of potatoes to your guests.

The cost of equipment can vary from $3,000 to $6,000 - it all depends on the planned flow of guests and the required speed of food preparation.

Burger staff

To open a hamburger shop, you will need staff. Employees must be well trained and must have health certificates.

According to the labor and tax codes, each of them must be hired and have a work book, TIN and SNILS. This is necessary so that the accounting department can make contributions to the pension fund and pay personal income tax.

Who will you need to hire?

1. Kitchen workers;
2. Cashiers;
3. Administrator;
4. Hall workers.

When training staff, try to make sure that employees are interchangeable. If everyone knows the operating principles of all areas of the burger shop, from the kitchen to the cash register, then you will have much less problems with forming shifts and continuing work in case of unforeseen situations.

Do not forget Conduct detailed safety training in the workplace. Employees must read it, sign and date it, which will confirm that you have provided timely and complete staff training.

The book of signatures will be kept by the administrator and must be ready for presentation upon request by security personnel.

How much does it cost to open a burger shop?

Opening a burger shop from scratch will require investment. Let's calculate how much it costs to open a small fast food restaurant in a small town and whether it is profitable.

• Renovation of the premises - $17,000;
• Purchase of equipment – ​​$5,500;
• Purchase of furniture for the hall and staff room - $3,700;
• Registration of documents and obtaining permits – $300;
• Development, printing of menus and packaging for burgers, uniforms for employees, trays and other expenses - $2,500.

Total: 29 000$.

Hamburger profitability

Let's calculate the payback period of a small fast food restaurant, provided that the average monthly flow of guests is 50 people per day. The average check will be $6, and the price of products sold for it will be $2.5.

Investments – $29,000

Monthly costs

• Employee salaries – $2,500;
• Products for making goods – $3,750;
• Utilities – $300;
• Rent – ​​$600;
• Accounting and technical support of equipment – ​​$300.

Total: Costs will be $7,450/month.

Sales income: $9,000. The gross profit will be $1,550, and the investment made will pay off after a year and a half of intensive work. It should be borne in mind that at first you will not have regular customers and a large flow of guests, so the payback period may last another six months.

Public catering enterprises regularly open and conduct successful activities in Russia.

Entrepreneurs often make mistakes in their professional activities, but the accumulated experience allows them to take into account shortcomings in their work and share advice with novice founders of fast food enterprises.

Recipes for hamburgers and salads require precise dosage and preparation technology. All this is difficult to remember, especially for those employees who have just started their internship. Large catering establishments place laminated cooking and sauce preparation manuals on their kitchen walls. It is worth adopting this method of training staff, because if necessary, it helps to quickly, without interrupting the production process, restore forgotten information.

Cleanliness is the most important component any successful catering enterprise. Every working day in your burger shop should end with cleaning the kitchen, hall and serving area. Train employees responsible for a specific area to thoroughly clean and organize their work area after the end of their shift. Be sure to check the quality of cleaning or entrust this to the administrator.

To make the burger joint successful, Do not neglect labeling rules, as well as monitoring the freshness of products, brought from the supplier. Purchase a portable labeling printer and train your employees on the rules for storing and labeling products. This work is quite painstaking and is not visible to guests, but it will become a reliable foundation for your positive reputation in the future.

Think it over organizing the sale of takeaway burgers. To do this, you need to order disposable cup holders and special bags with your logo. It is also important to train staff on the rules for forming a take-out order, according to which hot items should not come into contact with cold ones, and fries should always be placed in the bag last.

Opening a mini burger shop is not an easy, but very interesting undertaking. To implement this project, you will need to make a lot of effort and make certain investments. However, once your business pays off, you will realize that it was a good investment for a bright future.

The burger is a symbol of America and obesity. Fast food has taken people hostage. Russia has its own alternative - shawarma, but the emergence of numerous themed establishments has returned interest in the burger. And now I’m not talking about what they do at McDonald’s, but about establishments where the price of a burger starts at 350 rubles. And in some cases from 500 or more. And if earlier such fast food was considered the food of the poor (read - beggar), today it costs a pretty penny. Here are two burgers, one of them was ordered from a popular food service, the other I made from what I had, as they say. How much do they cost?

The cost of a burger with black buns is 350 rubles. There's nothing fancy about it, especially if you're hungry, but it's a bit dry in my opinion. It is not for nothing that in America it is customary to serve burgers and other hamburgers with lemonade. This increases your appetite. But why Coca-Cola if there is beer? A reasonable question, it seems to me.

If you, like me, make a burger for breakfast, which is quite strange, but satisfying, then instead of beer you can pour a cup of coffee - I’ll go into detail about its preparation. So, the cost of such a burger is 340 rubles, and the price is almost the same only because the products are delivered to your home. Well, plus there are capers and all sorts of spicy things. If you buy all the ingredients separately, the cost will be about 150 rubles. That is, twice cheaper.

As for taste, it all depends on human imagination and the freshness of the products. The same goes for its juiciness - more sauces and tomatoes.

And speaking about unhealthy food, meaning fast food, we must understand that it is unhealthy only in the imagination of a fighter for a healthy lifestyle. You eat a bun, cutlets too, vegetables - even more so. What's unhealthy about that? Is it a combination of all of this? But the amount of vegetables almost always outweighs everything else. That's how it works. This does not mean at all that you need to eat burgers and shawarma several times a day, but you can definitely indulge a couple of times a month.

That's all I have, bon appetit.

In today's fast pace of life, modern people often do not have enough time to eat normal homemade food. That's why people are so used to snacking on fast food. But fast food should not only satisfy hunger, but also bring pleasure. Therefore, there are many hot dog recipes. Despite a lot of competition, a business selling burgers can bring in a good monthly income, since the food industry is in demand and is developing rapidly.

Burger history

Previously, it was impossible to imagine that an ordinary cutlet in a bun could gain such wild popularity among representatives of all walks of life. In 1904, the burger gained fame at the St. Louis Fair. But only thirty years later it became a gastronomic symbol, when Walter Anderson from Kansas founded a chain of fast food joints called Hamburger.

Every day this gastronomic product gained more and more popularity, most people wanted to repeat its recipe. It was then that entrepreneurs began to have their first thoughts on how to open a burger shop. So, how to make money on burgers?

How to open a burger shop?

Like any business, a burger shop must be opened with official registration of business activities. How to open a burger shop in your city and what needs to be done for this? First, you need to decide on the form of entrepreneurial activity: individual entrepreneur or LLC. Most of those who open a burger shop choose the individual entrepreneur form of enterprise, because a small establishment does not have such large financial turnover. For a burger shop, it is best to choose a taxation system - a single tax on imputed income (UTII).

The process of opening an individual entrepreneur is very simple. First, you need to contact the branch of the Federal Tax Service (FTS) with a copy of your identity document, write an application, and pay a state fee of 800 rubles. It is also necessary to select the type of activity in the OKVED classifier. For a burger shop, you can select the following activity codes:

• 56.10 “Activities of restaurants and food delivery services.”
• 56.10.1 “Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants.”

At the end of the company registration procedure, employees of the relevant authority issue a OGRN certificate, which indicates the status of an individual entrepreneur.

Documents required to open an establishment

How to open a burger shop without having problems with government agencies? To do this, you need to choose a room that will successfully pass all sanitary inspections. It is necessary to collect a package of required documents for unscheduled inspections. At the request of the authorities, as a rule, it is necessary to present the following documents:

• OGRN certificate;
• safety magazine;
• TIN certificate;
• finishing certificates with the necessary SES requirements;
• documents for checking instrumentation and measuring utensils;
• agreements with SES and fire service;
• agreement with the energy saving service and sewerage service;
• agreement with the residential complex for waste removal;
• agreement with the tenant and agreements with employees.

Organization of a burger restaurant in a small town

As a rule, in a city with a population of up to one hundred thousand people there is a small selection of good fast food establishments. Therefore, opening a new, trendy burger joint can attract a lot of attention from the unspoiled residents of a small town. The big advantage of such settlements is that there are practically no worthy competitors in this business. The answer will only be yes to the question: is it worth opening a burger restaurant in a small town? But in order to start, you need to calculate all the pros and cons.

How to open a burger shop: business plan step by step

When developing a business plan for a fast food restaurant, it is necessary to distinguish the target group of your customers. Most of the visitors will be students and schoolchildren, so the food should not only be tasty, but also affordable.

How to open a burger shop? Detailed instructions include the development of the following items:

1. The concept of the establishment. At the very beginning, you need to develop a concept for your restaurant and hire design specialists to bring your plan to life.
2. Searching for premises for a burger restaurant. The room for the hall should not be less than 70 square meters. It is advisable to create a restaurant in the city center, in a place with high traffic.
3. Preparing the premises and inviting special government services to monitor compliance with all requirements. When opening a burger shop, you must undergo inspection by the sanitary-epidemiological service and the fire inspectorate.
4. Recruitment of personnel for the establishment. All employees must have health certificates. At the initial stage, you need to hire: a cook, two workers in the hall and a cleaner.
5. Advertising campaign. The most important point for ensuring a quick payback of the enterprise and making a profit. To promote an establishment, you need to properly think through an advertising campaign. The establishment must have its own website, which provides a menu and lists all the services of this establishment. When providing delivery, there must be a form for filling out the order on the establishment's website. It is advisable to advertise the establishment on social networks.

Burger equipment

When selecting equipment for the premises, you should adhere to the concept of the establishment. In order not to miss any small nuances, you need to make a list of necessary things:

• purchase chairs and tables according to the design;
• order a bar counter and bar furniture;
• develop and order outdoor signage;
• purchase or make custom uniforms for employees;
• install alarms and video cameras;
• buy kitchen equipment.

When choosing equipment, it is advisable to focus on models from reliable and trusted manufacturers.

Restaurant menu

The tastier and better quality the food in the burger shop, the more profit the establishment will bring to the owner. To ensure menu variety, they usually use a lot of vegetables, seasonings, sauces and, of course, good quality meat. Since the population of the establishment will be very different, the dishes should also be varied. Therefore, it will be a big plus if, in addition to burgers, salads and fries, the menu includes vegetarian dishes, dishes for children and people with diabetes.

How much does it cost to open an establishment?

How to open a burger shop? Will the business generate income? How much does it cost to open such an establishment? How to open a small burger shop? Of course, this business is profitable, but only if there are a small number of competitors on the market with a similar business concept. Opening a burger shop from scratch can cost about 5-10 million rubles, which already includes all the costs for the payback period of the business. At the initial stage, you won’t be able to make much money from fast food. At first, the profit will be about 30 thousand rubles. per month. But with the right approach and a well-thought-out advertising campaign, income can be increased two to three times. The payback period for this business is about two years. For a small town these are pretty good indicators. Therefore, it is profitable to open a burger shop from scratch; the investment pays off relatively quickly.

Necessary investments

The financial plan at the first stages includes many costs, but this business is good because you can invest in it gradually. You can start with just a few types of burgers and a few drinks. Initial investment in rubles:

• somewhere around 420 thousand will be the cost of equipment;
• about 40 thousand rubles - payments to staff;
• the cost of consumables will be around 20 thousand;
• rental of premises - about 50 thousand.

The total amount of initial costs will be approximately 530 thousand rubles.

In order to receive a regular income and not violate legal regulations, a newbie in business needs to know some of the nuances of his business. Some helpful tips for aspiring entrepreneurs include:

• mandatory registration of the cash register with the tax service;
• cooperation exclusively with reliable food suppliers;
• the presence of features in the establishment, features that distinguish it from its competitors;
• At first, it is necessary to win the client’s trust and interest visitors, including potential ones;
• the room should be organized so that the interior looks interesting and not cluttered;
• waste disposal should be considered.

Business Marketing

One of the main aspects of opening a fast food establishment is marketing. If an entrepreneur decides to open a franchise establishment, then at the initial stage he will be accompanied by the company providing the franchise. This is one of the easiest options for starting your own business. But businessmen who decide to set sail on their own need to develop their own logo and brand so that customers can easily remember the establishment.

The most powerful tool in marketing today is the Internet. Nowadays, many people look for a restaurant via the Internet, read reviews about the establishment and order delivery. Therefore, when opening a burger joint, you will need to make a local press release and launch a special offer for customers who will visit the establishment on the opening day. A big plus will be an invitation to the opening, free tasting of dishes, and attracting the attention of the media and food bloggers.

Another good solution for attracting new customers is to create with coupons and cumulative discounts (this will make the customer return to the restaurant again). You should always remember about additional services (for example, home delivery of food). Perhaps for even more income, you should develop a takeaway restaurant concept.

Summarizing

There are many risks in a business like fast food. These risks can begin both with negative customer reviews and during inspections and fines by the SES. The owner of a burger shop needs to pay great attention to the quality of products and shelf life of food. One incident involving poor quality food can ruin an entire business. Satisfied customers bring money to the establishment.

Burgers, potatoes and beer - this is the menu of current Moscow catering. The founder of the BB & Burgers chain, Ivan Kukarskikh, opened nine cafes that will bring him 360 million rubles. revenue in 2016. How does the economics of a burger joint work?

Founder of the BB & Burgers chain Ivan Kukarskikh (Photo: Oleg Yakovlev / RBC)

“Burgers are the new sushi. For success, you need only two components: quality meat and good buns,” says restaurateur Arkady Novikov. Simple fast food, which a few years ago was strongly associated with McDonald's and Burger King, has become the mainstream of the capital's restaurant market. New burger joints are opening on every corner. One of the reasons for the boom is the emergence of affordable Russian-made marbled beef.

The trend was set a few years ago by food trucks (food trucks) and street food festivals, where The Burger Brothers, Burger Heroes and other similar projects debuted. Burgers were in demand, and budding restaurateurs moved from mobile outlets to stationary premises. “Neither of us had experience in the restaurant business. But we did everything ourselves, and studied at the same time,” says the founder of The Burger Brothers, Alexander Zalessky.

In the spring of 2015, the heavy artillery came into play: Arkady Novikov opened the first burger restaurant “#FARSH”. Now he is launching the fifth establishment of the chain. Last July, another famous restaurateur, Alexander Rappoport, opened a meat restaurant and burger joint “Voronezh”. In September 2016, the Black Star Burger eatery, owned by rapper Timati and his partners, opened on Novy Arbat; huge queues immediately formed to enter the establishment. Even Shokoladnitsa and the Upside Down Cake confectionery have introduced buns with cutlets into the menu.

“The dish is simple, satisfying and understandable, the price is affordable,” Arkady Novikov explains the popularity of the format. However, in his opinion, the Moscow market is already close to saturation; a wave of burger shops will move to the residential areas of the capital and to the regions.

European format in a village near Moscow

The BB & Burgers (Beer, Buns and Burgers) sign looks unexpected on the facade of a garage-like building on the Central Street of the village of Glukhovo. Typically, such premises house cheap roadside cafes, but not trendy burger joints. All around is the private sector, modern cottages coexist with wooden huts, and Ladas coexist with Mercedes. “I spent three months looking for a space,” says Ivan Kukarskikh, the 27-year-old founder of the BB & Burgers burger chain. — I drove the entire Ilyinskoye Highway from New Riga to Rublevo-Uspenskoye, went into every building along the road, tried to negotiate a lease. This is the “golden mile”: there is no other such location beyond the Moscow Ring Road.”

In 2012, Ivan had just returned from Switzerland, where he studied hospitality management at the Ecole hoteliere de Lausanne. During my studies, I often went with my university friends to the local burger joint Holy Cow. “I already realized then that burgers made from premium, high-quality meat are a promising trend that is gaining momentum,” says Kukarskikh. Ivan liked the format so much that he even defended his thesis on this topic: he presented a burger business project to the teachers.

Kukarskikh studied for 12 years in Canada, Spain and Switzerland, but decided to return to Russia: “In Canada and Spain the mentality is too different from us, and in Switzerland it’s just boring.”

In Moscow, he decided to start not with burger shops, but with the cafe-culinary “Farmer”. “Cooking seemed to me a simple and understandable format; I wanted to build a large network,” says Ivan. His father, Pavel Kukarskikh, began working in the restaurant business in the 1990s, opening his first restaurant, Mister N, in Yekaterinburg. By 2007, Kukarskikh Sr.’s company “Malachite” became the largest restaurant operator in Yekaterinburg. His chain of bakeries, Paul Bakery, has ten cafes in Moscow and 45 throughout Russia. According to SPARK, Malachite Management Company earned 19.7 million rubles last year. profit (with a turnover of 32.6 million rubles).

Ivan was not bored in Moscow. First of all, he launched a culinary business in the village of Malakhovka near Moscow, where the production of preparations of the Paul Bakery chain was located. The culinary shop was located in a small area allocated by my father’s company and sold salads, cutlets, side dishes and desserts to take away. The monthly turnover was about 2.5 million rubles, net profit - 600 thousand rubles. 2 million rubles invested in the launch. fought back in a few months.

But as soon as the culinary establishment was launched at the other end of the Moscow region, on Ilinskoye Shosse, serious problems began. “In cooking, there is usually a huge percentage of write-offs, from 50%, but ours was even higher,” recalls Kukarskikh. “The production was located in Malakhovka, people didn’t see where and how the food was prepared, and they didn’t trust us.”

The project, in which Ivan also invested 2 million rubles, was running at a loss. When, in the third month of operation, losses exceeded 300 thousand rubles, Kukarskikh Jr. decided that it was time to change the concept and realize his old dream - to make a burger shop.

Burgers and rock 'n' roll

The burger project that the entrepreneur defended in Switzerland did not help much. “A beautiful business plan and reality are just different planets,” says Ivan. He gained knowledge about cooking meat from YouTube. Before the start, I watched hundreds of videos about how burger joints work in the USA and other countries, and how to properly fry meat. The father helped with advice: he supported his son’s idea of ​​doing something of his own, rather than working in a family company, and lent money for the first establishment. “In our family, 80% of conversations are still about food and catering. Sometimes my father asks why, even on dates with girls, am I only able to talk about burgers?” - Ivan laughs.

The cookery was turned into a burger bar in two weeks: they bought a grill and a hood; in total, 200 thousand rubles were spent on equipment. There were problems with meat. Then, in 2012, marbled beef, according to Ivan, was still considered an exclusive product and cost many times more than it does now. He negotiated with farmers and resellers for the supply of chilled beef and began to fry the meat.

“At first I wanted to make such a cute European cookery in white colors, but the consumer did not understand,” says Kukarskikh Jr. “Then I thought: okay, here you go - grill, meat, onions. We started playing rock music in the background and allowing guests to draw on the walls with felt-tip pens while waiting for their order.” It worked: already in the first week they began to sell burgers and fries worth 15-20 thousand rubles. per day, and at the end of the first month the turnover amounted to 600 thousand rubles. Cooking previously at the same place brought in only 450 thousand rubles.

An aspiring entrepreneur made a mistake that almost cost him his business. “I bought the hood myself, and the owner of the premises installed it; we had no idea there would be filters there. And then one day, during the second month of the burger shop’s operation, I opened the door, and smoke was pouring out: it turned out that the hood was clogged, and it was a miracle that there was no fire,” the entrepreneur recalls.

In total, it took about 3 million rubles to launch the burger shop; the establishment made an operating profit in three months, and now the “garage” on Ilyinskoye Shosse brings in 3-4 million rubles. revenue per month, profit exceeds 500 thousand rubles. “If I hadn’t made all the mistakes and didn’t start the culinary business first, I could have spent 1 million rubles,” the restaurateur calculated.

When in the spring of 2014 the first outlet began to consistently generate profits, the entrepreneur decided that it was time to scale the business. “I understood that we were in a trend, we had positive dynamics, but it was very scary. It is psychologically difficult to jump from a rent of 120 thousand rubles. per month immediately for 600 thousand rubles, which was in the center. After all, in order to recoup such costs, it was necessary to make sales three to four times higher,” recalls Kukarskikh.

One of the most popular burger joints in Moscow at that time was Burger Brothers on Krasny Oktyabr. Ivan was guided by her. “It seemed to me that they were cool, and we were sitting on the margins. I even took their bun and went to my bakers and said, “I want the same,” the restaurateur recalls. He didn't know that The Burger Brothers had luck with the lease. “We were contacted by the owners of the cafe-bar “Products” on Krasny Oktyabr, who had a small room with a window to the street, and they offered to occupy it on partnership terms - for a percentage of the profit,” says the founder of The Burger Brothers, Alexander Zalessky.

Kukarskikh found a room of 65 square meters. m on Tsvetnoy Boulevard, the owners of which agreed to provide two months of rental holidays, and began to prepare for the launch. 4 million rubles were required for rent, repairs and equipment of the new point. Ivan claims that he earned this money from his first burger shop.

“I thought that we had worked out all the processes with our small team that worked at Ilyinka and selected the most popular menu items. But in reality, we weren’t ready for anything, everything was going wrong,” recalls Ivan. The fact is that the customer traffic in the center was much higher than on Ilinskoye Highway, the team did not have time to cook burgers and monitor cleanliness. Customers waited in lines, tables were littered with trash. The cooks could not keep up with the pace of work and quit after a month. “We managed to breathe out only in the third month, when we broke even and formed a team. I realized: that’s it, we’re hooked in the center. There is our sign here,” says Kukarskikh.

The "Drunk Granny" effect

Today, there are already nine establishments operating under the BB & Burgers brand in Moscow and the Moscow region; the first two belong to Ivan Kukarskikh, the rest he opened together with his partners. “I often came to the first burger shop on Ilyinka and saw how everything was set up there, and even then I believed in the idea,” says Bogdan Panchenko, who is engaged in the wholesale sale of vegetables to Azbuka Vkusa stores. He invested 2 million rubles. to a burger shop on Sretenka and the same amount in a cafe on Novy Arbat, in return I received 15% in both establishments. According to Bogdan, the investment paid off within a year and a half after opening.

Cooking burgers in one of the BB & Burgers chain establishments (Photo: Oleg Yakovlev / RBC)

“The most difficult thing now is not even raising money; there are always quite a lot of people willing. It’s hard to find good sites,” says Kukarskikh Jr. According to him, he works with the largest real estate agencies that are looking for good spots in the capital's commercial real estate market, but he still has to make compromises. For example, a space was found for a burger shop on Maroseyka, which previously housed the Volkonsky bakery. But the site was too big, and Ivan suggested that his father open “Paul Bakery” next door. On Pyatnitskaya, according to the same scheme, father and son divided the premises of a former shoe store.

According to the businessman, the average monthly rent for a burger joint in Moscow is from 1 million rubles. per month, monthly revenue ranges from 4 million to 6 million rubles. depending on location and time of year. Profit is usually about 20%. According to preliminary calculations, the revenue of the entire network in 2016 will exceed 360 million rubles, profit - 80 million rubles.

An important feature of the format is that burger shops do not need large premises. Burgers are quick to prepare and eat, and are often taken away. Essentially, this is fast food, although the average bill is twice as high as in economy-style establishments. So, the average bill at BB & Burgers is about 700 rubles. (usually they take a burger for 380 rubles, potatoes for 140 rubles and a drink for 170 rubles). The most popular burger is the “Drunk Granny”, which is prepared according to a recipe brought by Ivan from Chicago (original name drunken granny).

Buns are baked in Malakhovka, beer (2-3 thousand liters per month) is purchased from a craft brewery, meat is ordered from market leaders - “Primbeef” and “Miratorga”.

Premium McDonald's

“If earlier we set up a grill, a table and gave the cook freedom - assemble as you want, as long as it’s tasty - now our kitchens are mini-factories,” says Kukarskikh. “Every movement is practiced: take the bun, put the measured amount of ingredients on it, turn around, give it back, repeat.”

Kukarskikh is obsessed with the idea of ​​building a chain of burger joints throughout Russia and competing with McDonald's, so he decided to develop a franchise as well. In 2015, he found franchisees who opened a burger shop near the Kitay-Gorod metro station. We agreed on a royalty of 5% of turnover, without a lump sum contribution. But after just six months, the franchisees stopped paying the promised amounts, and then changed the sign altogether. However, after a few months the establishment closed, says Ilya Klimov, marketing director of the BB & Burgers chain. “The burger market within the Garden Ring is clearly overheated; it’s worth opening now in good residential areas,” says Alexander Zalessky.

This is what former marketer and event manager Igor Nikulin did, for example, when he opened a burger restaurant Bear Burgers a month and a half ago near the Preobrazhenskaya Ploshchad metro station, in the building of the cinema named after. Mossovet. He rented the former premises of a cafe serving European cuisine, purchased the necessary equipment for 200 thousand rubles, and began selling burgers to managers from a neighboring business center and visitors to local clubs and dance studios. At first, sales were not going well, but now there are regular customers, the entrepreneur sells 60 burgers a day, the average bill is 600 rubles.

Kukarskikh also strives to open points outside the center. For example, I recently opened a second burger shop outside the Moscow Ring Road in the Riga Mall shopping center. New huge shopping center with 80 thousand sq. m. m began operating in 2016, and most of the areas are still empty. But here BB & Burgers has a monopoly: the company occupies 150 square meters. m opposite Kinomax, but there are no other cafes here. On weekdays, sales are poor, but weekends “do the box office”: people come to the cinema from all over New Riga and the surrounding area. The opening of this point has already cost 20 million rubles, but Kukarskikh is convinced that he will recoup the investment as the shopping center fills up.

Ivan’s fixed idea is to build a network of burger joints throughout Russia, but he is still not sure that the Moscow fashion for burgers will reach the provinces. “Still, we have somewhat hothouse conditions here. Not everyone in the regions can afford burgers for 380 rubles,” he believes.

In this business plan we will look at how to open a burger shop. This business format refers to fast food. Its main advantage is the ability to install a store or kiosk anywhere. In addition, you don’t need a lot of equipment to start the project.

Starting investments:	RUB 530,000	The number of employees:	Two
Planned income per month:	200,000 rub.	Market competition:	High
Approximate monthly expenses:	110,000 rub.	Payback:	Six months

Street fast food, characterized by low prices and speed of customer service. Basically, the average bill does not exceed 300 rubles. The whole advantage of this business is that the pussies can be placed in the most accessible place. The next factor accompanying the success of the enterprise is the growing demand for fast food.

What to sell:

• burgers (at least five types);
• hot dogs (several types);
• side dishes (french fries);
• snacks (wings);
• salads (several types);
• drinks (tea, coffee, juice, cola, cocktails);
• desserts (ice cream, mince pies).

Instructions on how to open and what you need to do it

To begin with, you need to decide on the concept of the establishment. This may be one specific direction or several. Even a stall can be made in a corporate style that will be remembered by visitors. The concept also includes a list of dishes that will be on the menu. In the future, this list should be used as a basis in the process of purchasing equipment.

Registration and preparation of documents

The main thing is to obtain permission from the SES, fire inspection and enter into a contract for renting the site. If we take the form of ownership, then the status of individual entrepreneur will be sufficient.

Choosing a location

The most effective location of retail outlets is in areas with the highest traffic. To identify such places, you need to observe where other retail outlets are located and what flow of visitors they have.

The most relevant places:

• central streets;
• ring roads;
• public transport stops;
• near metro stations;
• near markets;
• near office buildings and shopping centers;
• in recreation areas and parks.

Equipment

Regarding mobile kiosks, there are excellent rental options. But it’s better to still own it. This kiosk will be a good investment. In addition, it is necessary to purchase equipment for making food. It must meet several main criteria, be compact and inexpensive.

What equipment do you need with prices in rubles:

• kiosk (250,000);
• hamburger forming machine (20,000);
• cutlet machine (85,000);
• water supply and storage apparatus (50,000);
• blender (15,000).

This list is basic and minimal. The complete list depends only on the assortment that you will sell.

Gallery "Equipment for a hamburger shop"

Recruitment

At the opening stage, it is enough to hire several salespeople or a cashier who will work in shifts. In the future, you need to track the service time and the presence of queues. If the latter occurs, it is necessary to expand the staff.

Who is needed:

• seller (20,000 rubles);
• cashier (20,000 rubles).

Advertising and promotion

The main thing is to turn a small burger shop into a brand. Based on this, you can advertise locally and expand. The largest flow of people will come to you precisely because of your reviews and brand.

Creating websites or advertising on social networks is not typical for this type of business. But if you don’t want to stop at opening one point, but expand the network throughout the city and beyond, you need to declare yourself. This is done through the Internet and advertising.

Financial plan

This business is also beneficial because growth can be gradual. You don't have to invest a lot of money from the start to ensure variety. You can start with a few drinks and several types of burgers.

Required investments in rubles:

• equipment (420,000);
• personnel (40,000);
• rent of land for a kiosk (50,000 rubles);
• consumables (20,000 rubles).

Total: 530,000 rubles.

Possible risks

There are many risks in the food industry. Starting from SES checks to customer reviews. You need to be extremely careful about the quality of the meat and the shelf life of the products. After all, one negative incident related to the quality of food can jeopardize the entire business.