Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group in social network, perhaps he even filled it with content and designed it, but he never achieved the popularity of his brainchild, and failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. You will learn a lot from my review interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without putting them into a long box called “Tomorrow”.

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to a quick fix create a resource, recruit subscribers to it, and now sit and wait for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual setting. To do this you need to do the following:

Promote VK pages and publics using Brobot

Registration

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore this important point How " Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In the section " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload photos high quality, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documents» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description. Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

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How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains full list all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Blacklist» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

If you find an error in the text, please select a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!

Popular group VKontakte: rules for creation, design and configuration

4.3 (85.33%) 15 votes

In accordance with paragraph 4 of the Regulations on the procedure for organizing the execution of projects for the implementation of the Main Directions of the Government's activities Russian Federation for the period until 2012, approved by Decree of the Government of the Russian Federation of October 17, 2009 N 815 (Collected Legislation of the Russian Federation, 2009, N 43, Art. 5065), I order:

1. Approve the attached regulations of the working group for the implementation of the “Digital Television and Radio Broadcasting” project for the implementation of the Main Directions of Activities of the Government of the Russian Federation for the period until 2012.

2. Send this order to state registration to the Ministry of Justice of the Russian Federation.

Minister I. Shchegolev

Regulations of the working group for the implementation of the Digital Television and Radio Broadcasting project for the implementation of the Main Directions of Activities of the Government of the Russian Federation for the period until 2012

I. General provisions

1.1. These regulations determine the procedure for the activities of the working group for the implementation of the Digital Television and Radio Broadcasting project to implement the Main Directions of Activities of the Government of the Russian Federation for the period until 2012 (hereinafter referred to as the working group, project, Main Directions).

The main planning document of the project is a map approved by the Chairman of the Government of the Russian Federation, containing a list of goals, target indicators of the project, priority areas, tasks and activities of the project, indicating the timing of their implementation, as well as financial resources and their sources.

1.2. The working group was formed to coordinate the activities of the Ministry of Communications and Mass Communications of the Russian Federation, responsible for the implementation of the project (hereinafter - the responsible executor), and the interested federal executive authorities involved in the implementation of the project (hereinafter - the project participants).

1.3. The working group in its activities is guided by the Constitution of the Russian Federation, federal constitutional laws, federal laws, acts of the President of the Russian Federation and the Government of the Russian Federation, as well as these regulations.

II. Tasks and powers of the working group

2.1. The working group is assigned the following main tasks:

ensuring interaction, within its competence, of the responsible executor with project participants in order to develop and agree on a project map, project execution, completion of project tasks and activities on time;

ensuring the development of coordinated actions of the responsible project implementer, project participants, as well as representatives of other executive authorities, legislative authorities and organizations on issues of project execution;

consideration of proposals from the responsible executor, project participants, as well as representatives of other executive authorities, legislative authorities and organizations on issues of project implementation and development of appropriate decisions;

coordination of work on the preparation of quarterly and annual reports on project execution.

2.2. To solve the tasks assigned to it, the working group has the right:

hear at its meetings representatives of the responsible executive and project participants, as well as representatives of other executive authorities, legislative authorities and organizations on issues within the competence of the working group;

consider proposals from members of the working group on the implementation of the project and make decisions on them;

involve in the prescribed manner representatives of interested federal executive authorities, scientific and public organizations, other specialists.

III. Procedure of the working group

3.1. The working group consists of the head of the working group, the deputy head of the working group and members of the working group.

The composition of the working group is approved by the Deputy Prime Minister of the Russian Federation (in accordance with the distribution of responsibilities).*

3.2. The head of the working group is the Deputy Minister of Communications and Mass Communications of the Russian Federation.

Head of the working group:

organizes the activities of the working group and ensures control over the implementation of its decisions;

organizes and conducts working group meetings;

signs the minutes of working group meetings.

3.3. The deputy head of the working group - the executive secretary of the working group is the director of the Department of Digital Television and the Use of New Technologies in Mass Communications of the Ministry of Communications and Mass Communications of the Russian Federation.

In the absence of the head of the working group, the meeting of the working group is held by his deputy on behalf of the head of the working group.

Deputy head of the working group - executive secretary of the working group:

ensures the organization of working group meetings, including the preparation and distribution of materials and documents for consideration at working group meetings;

maintains minutes of working group meetings;

communicates the decisions of the working group to all members of the working group;

3.4. Members of the working group have the right:

develop and propose information materials for consideration at working group meetings;

receive information materials received by the working group;

take part in the preparation of working group meetings;

propose issues for inclusion on the agenda of the working group meeting;

make proposals for changing and clarifying the project map;

in case of absence at the working group meeting, state in in writing your opinion on the issues under consideration, which will be announced at the meeting and attached to the minutes of the meeting of the working group;

in case of disagreement with the decision of the working group adopted at the meeting, express your opinion in writing, which is subject to mandatory attachment to the minutes of the meeting of the working group.

3.5. Meetings of the working group are held as necessary, but at least once a quarter.

The agenda of working group meetings and the order of their holding are determined by the head of the working group.

3.6. The presence of its members at the meeting of the working group is mandatory.

If it is impossible to attend a meeting of the working group, members of the working group have the right to delegate their powers to other persons, including other members of the working group, having previously notified the head of the working group and the executive secretary.

A meeting of the working group is valid if at least half of the working group is present.

3.7. Preparation of materials for a meeting of the working group is carried out by the project participants, who are responsible for the agenda items, together with the executive secretary of the working group.

3.8. Decisions of the working group are made by a simple majority of votes of the members of the working group present at the meeting of the working group.

Decisions made at meetings of the working group are documented in minutes, which are signed by the chairman of the meeting of the working group.

The minutes of the working group meeting are completed within three days from the date of the meeting. Decisions made at a meeting of the working group are sent to the members of the working group no later than five working days from the date of the meeting.

3.9. Organizational and technical support for the activities of the working group is provided by the Department of Digital Television and the Use of New Technologies in Mass Communications of the Ministry of Communications and Mass Communications of the Russian Federation.

* Clause 4 of the Regulations on the procedure for organizing the execution of projects to implement the Main Directions of Activities of the Government of the Russian Federation for the period until 2012, approved by Decree of the Government of the Russian Federation of October 17, 2009 N 815.

Organization of office work

Organization of office work - This is the industry for the development and execution of official documents, organizing their movement, accounting and storage. Office work is directly related to the creation of documents and considers issues of movement and accounting of documents. Maintaining and organization of office work carried out by officials who are responsible for its organization, recording and safety of documents. Organization of office work consists of the following stages: 1) primary processing of received documents; 2) preliminary review of documents; 3) registration; 4) review of documents by management; 5) direction for execution; 6) control of execution; 7) formation of cases; 8) registration of cases; 9) transfer of cases to the archive.

Documentation support for management

In accordance with GOST R 51141-98 "Office management and archiving. Terms and definitions" documentation support management (DOU) is a branch of activity that provides documentation and organization of work with official documents. Terms office work and documentation support controls in accordance with GOST R 51141-98 are used as synonyms, but there are still some differences between them. The first of them, office work, is mainly used to describe the organizational side and traditional methods of working with documents. Second - documentation support management emphasizes the information and technological component in the modern organization of office work and is best used when we're talking about about computer technologies for working with documents.

Advanced training courses for secretaries and assistant managers (“secretary courses”, “courses for secretaries and assistant managers”)
The purpose of advanced training courses for secretaries-assistants (“ secretary courses », « secretarial courses and assistant managers") - providing up-to-date and accurate information on office work, scientific organization of work and communication skills. Full " secretary courses », « secretarial courses and assistant managers" (72 training hours) is an opportunity to acquire new knowledge and skills. The profession of a secretary is in demand at every enterprise; as a rule, the secretary is responsible for processing business papers and document flow in the manager’s secretariat. Suggested " secretary courses », « secretarial courses, executive assistants" will allow you to meet absolutely all modern requirements that modern employers can present.

Advanced training courses for specialists in areas of preschool educational institution(“Clerk management courses” and “Document management courses”)
« Office management courses " And " document management courses » include the organization of office work, taking into account linguistic features official document, basics of personnel documentation and archiving, etiquette and psychology business communication, including the image of a preschool educational institution employee. " Office management courses" And " document management courses» allow you to gain the necessary skills in drawing up and processing documents for enterprises of all types of property. Those who listened to " office management courses" And " document management courses» specialists receive a state certificate.

Seminars, round tables, master classes on office work problems (“Office work seminars”)
Suggested seminar programs, round tables, master classes on office management problems (“ office management seminars ") are integrated information and consulting educational events for specialists in the field of preschool education, combining branches of knowledge separately on problems in the field of office work, scientific organization of work, business etiquette and methods of mastering professional skills. " Office Management Seminars» designed for managers and specialists of secretariats, offices, clerical and archival services of commercial and government structures. " Office Management Seminars» are practical in nature, the topics of the programs are selected taking into account the relevance and needs of enterprises and institutions various forms ownership, number of employees, field of activity.

Introduction of professional standards

Putting professional standards into effect is a complex procedure that includes the following steps:

1. Creation of a working group for the implementation of professional standards(commissions). To do this you need to register order to create a working group on professional standards and regulations on the procedure for its activities. The commission usually includes officials who, due to the nature of their activities, will constantly encounter professional standards.
2. Approval of the schedule for introducing professional standards. It should contain a list of activities aimed at introducing the professional standard into work, indicating specific deadlines for their implementation.
3. Comparison of the types of activities of the enterprise and the goals of specific positions with the requirements and goals set out in professional standards by analyzing the staffing table.
4. Renaming positions. If there is a need to bring the name into compliance with the professional standard on the grounds set out in Art. 57 of the Labor Code of the Russian Federation, it will be necessary to make appropriate adjustments. Controversial issues should be submitted for discussion to the working group.
5. Checking compliance of the level of knowledge and skills of employees with the requirements set out in the professional standard. If an employee does not have the qualifications required by the standard, it is impossible to dismiss him for this reason, since the current labor legislation does not contain such grounds. But the implementation of the professional standard requires certification, which will make it possible to determine the knowledge and skills of workers, in order to then additionally train or fire those who have not passed the certification.

Order on the creation of a commission on professional standards

Order on the commission on professional standards— the initial document, the publication of which marks the beginning of the process of introducing professional standards in the organization. The decision to create such a group can be included in the general order on the introduction of professional standards in the company or formalized in a separate administrative document.

Commission order, as well as order on the working group on the implementation of professional standards, does not have a unified form, therefore it is drawn up on the company’s letterhead in accordance with the requirements of local office management instructions or in free form.

The procedure for issuing orders is generally contained in GOST R 6.30-2003. It is as follows:

1. A document called “Order” is created on the company’s letterhead.
2. Next comes the motivational part, containing information about the special group responsible for the implementation of professional standards:
   • a list of people indicating positions and personal data;
   • list of goals and objectives;
   • deadline;
   • necessary results, results.
3. After assigning a date and number, the document is signed by the manager and transferred for storage. All employees affected by it must be familiar with the order.

Regulations on the working group on the implementation of professional standards

After characters will be familiarized with the order, now in force commission for the implementation of professional standards must, jointly with the company's management, develop regulations on its functioning.

Given the nature of the commission’s work, the regulations should include the following information:

1. General information:
   • list of terms used;
   • a list of regulations that guide the commission in its activities;
   • procedure for adoption and approval of the regulations;
   • principles of activity.
2. Goals and objectives of the working commission.
3. A detailed list of the functions assigned to it.
4. Rights of the working commission.
5. Responsibilities of the group.
6. Composition and organizational activities:
   • composition of the commission indicating positions (chairman, secretary, etc.), but without personal data (this information is reflected in the order);
   • order of formation and updating;
   • procedure for holding meetings;
   • the procedure for making decisions on necessary issues;
   • list of documents of the authorized commission;
   • powers of the head of the commission, as well as his deputy;
   • other provisions.
7. The procedure for organizational and technical support for the activities of the working commission.

Enactment of the regulations on the commission for the implementation of professional standards

Depending on the procedure established in the local office management instructions, the position can be approved by:

• affixing the manager’s visa on the approval stamp located in the upper right corner on the first sheet;
• adoption of a separate order/instruction (in this case, the details of the corresponding order are indicated on the approval stamp).

To launch the procedure for introducing professional standards, it is necessary to issue an order on the commission on professional standards, as well as approve the regulations on the procedure for its work. The latter reflects the list of goals, objectives and functions assigned to this group. In addition, the document may contain information regarding its composition, the order of distribution of powers, as well as other organizational issues. The regulations are drawn up in free form and approved by the head of the organization.

21. The coordination of the activities of the working group is carried out by the head of the secretariat of the working group.

22. Organizational and technical support for the activities of working groups, including record keeping, information about the time and place of meetings, provision of necessary information materials, and organization of preparations for meetings are carried out by the secretariats of the working groups.

23. Representatives of federal executive authorities, state scientific organizations, commercial and non-profit organizations, including government corporations, with professional knowledge and practical experience.

The basis for attracting expert consultants to work in the working group is the decision to attract expert consultants to work in the working group, made at a meeting of the working group.

24. The main form of activity of the working group is the meeting. By decision of the head of the secretariat of the working group, meetings, depending on technical feasibility, as well as the assigned tasks, are held both in person and in absentia.

25. In order to quickly make decisions on issues within the competence of the working group, during the period between meetings, the head of the secretariat of the working group organizes and conducts absentee voting in accordance with the provisions of Chapter IV of this Procedure.

26. At the first meeting of the working group, the head of the secretariat of the working group organizes the development of an activity plan for the working group (hereinafter referred to as the activity plan), containing the deadlines and stages of work established by the Bureau.

27. The period during which the activity plan is developed and submitted to the Bureau for approval is established by the head of the secretariat of the working group, but cannot be more than 20 working days from the date of the first meeting of the working group.

28. The activity plan is approved by the Bureau within 5 working days from the date of its submission. Copies of the activity plan are sent (to electronic form) by the secretariat of the working group to all its members within 3 working days following the day of approval.

29. Meetings of the working group are scheduled as needed, but at least once a quarter.

30. The dates for meetings of the working group are determined by the head of the secretariat of the working group, taking into account the approved activity plan.

31. The agenda of the meeting of the working group is determined and approved by the head of the secretariat of the working group based on the tasks facing the working group, as well as proposals from the Ministry of Industry and Trade of Russia, the Bureau and members of the working group.

32. Members of the working group are notified of the meeting of the working group, the form, place and time of its holding, as well as the agenda by the secretariat of the working group by sending a notice in electronic form at least 10 working days before the day of the meeting of the working group.

33. The materials of the meeting of the working group are sent by the secretariat of the working group to all members of the working group (in electronic form) simultaneously with the notification of the meeting of the working group.

34. Invitations to a meeting of the working group to expert consultants who are not members of the working group, as well as candidates for members of the working group, are sent by the secretariat of the working group at least 10 working days before the meeting of the working group.