The street fast food industry consists of many areas. It is impossible to cover everything in one mobile point, just like in a stationary one. That is why organizing a business must begin with choosing a concept. The list of specializations is extensive. The most popular:

1. pizza;
2. grilled chickens;
3. hot dogs;
4. shawarma;
5. hot sandwiches, sandwiches;
6. hot baked or deep-fried potatoes;
7. pancakes;
8. donuts;
9. pies;
10. salads;
11. cotton candy;
12. popcorn.

When choosing a direction, you should be based on several factors. Culinary education and experience in a particular specialty is important, but not the most important. Demand in a particular locality is decisive. Let's take the example of selling salads. In a metropolis characterized by a fast pace of life and constant rush, many snack on the go and prefer to buy ready-made salads. In a small provincial town with a leisurely pace, relatively low purchasing power and the majority of families having a dacha, this type of fast food will not bring significant profit.

When analyzing the characteristics of the market, it is worth taking into account competition. The complete absence of retail outlets in your chosen specialization in a certain area may indicate good prospects or serve as a signal of a lack of consumer demand.

After collecting and analyzing data and choosing a concept, begin drawing up a business plan. It is necessary even for a small retail outlet. Try to enter the most reliable data, this will help identify potentially dangerous issues and correct them in advance.

Main risks

Most fast food outlets close due to common rookie mistakes. In the first place is the lack of clear calculations; this happens with a formal attitude towards drawing up a business plan. The hope that everything will work out along the way and be resolved depending on the development of events is unacceptable for business. Even with in-depth analysis and diligent calculation of possible risks, unforeseen situations arise. But there are much fewer of them, and preliminary preparation helps to cope with difficulties with minimal losses.

In second place among the reasons for failure are poor quality of service and non-compliance with sanitary standards. Fast food does not have a very good reputation precisely because of the irresponsibility of specific entrepreneurs. High-quality ingredients, ideal cleanliness and adherence to cooking technology will help you avoid fines, and in case of regular violations, complete closure. Customer reviews also play a huge role. If the service suits them, they will recommend you to their friends and become regular customers themselves, but if the service is disgraceful, word of mouth will spread the word about your shortcomings very quickly.

Some destinations are characterized by a certain dependence on the season. But it is not critical, and if properly organized it will not greatly affect profitability.

Location

For street fast food sales, the choice is clear - the most crowded places with heavy traffic. First of all, you should consider central streets, public transport stops and the metro. Areas near train stations, bus stations and airports, large markets, office centers and educational institutions are worthy of close attention.

If there is too much competition on central streets, it is worth considering locations on busy highways in the suburbs near ring roads, gas stations or large shopping centers.

When choosing a place for trade, you should study the plans of the city administration for the development, reconstruction and improvement of a certain area. Perhaps an area that seems unpromising at first glance will soon become a very profitable place, or, conversely, the vacant plot you like will soon be developed. Also, be sure to analyze the crime situation in the area - you should stay away from dangerous areas.

Equipment

The choice and cost of equipment depends on the specialization. There are a lot of offers on the market. Manufacturers offer fully equipped mobile points. There are options for signing a leasing agreement or renting an equipped van.

Personnel

As a rule, at the starting stage, two salespeople are hired who work in shifts. When starting out, it is advisable for an entrepreneur to also take part in preparing dishes and serving customers. This will allow you to see personally the shortcomings in the organization and objectively test the business idea.

You can hire staff personally or entrust the process of selecting applicants to an agency. In addition to equipment skills and conscientiousness, politeness and dexterity are important. The peculiarity of fast food is the fast preparation of food. If a customer has to wait a long time or interact with an unfriendly salesperson, he will never come to your establishment again.

It is advisable to calculate wages from the rate and an additional percentage of revenue. This system encourages employees to work more actively to increase sales.

Financial and tax reporting can be outsourced. But if you decide to expand and open new locations, you should hire a full-time accountant.

Documents and licenses

The most optimal option for registering a fast food outlet is individual entrepreneur. The following documents are submitted to the tax service:

1. Completed application in the prescribed form.
2. Information about selected types of activities (OKVED – 55.30; 52.62; 52.63).
3. Receipt for payment of state duty.
4. Passport.
5. Original and photocopy of TIN.
6. Information about the chosen taxation system and an application for inclusion of your company in the register of payers.

The choice of taxation system should be chosen after a thorough analysis of the features of each of them. For fast food, UTII or PSN (patent taxation system). The second option has various nuances depending on the region of activity, since the maximum value of the potential income of an individual entrepreneur is set at the local level. In many cases, PSN is more profitable than UTII, but it is very important to calculate and compare the amount of tax in both systems. It makes sense to hire a specialist for this job.

After completing the tax documents and registration, you should purchase and register a cash register. For individual entrepreneurs, opening a current account is not necessary, but if your work involves a large turnover, you will not be able to do without it. For an LLC, having a current account is mandatory.

Since a mobile fast food outlet is a catering establishment, the SES requirements are high. They are contained in clause 16 of SanPiN 2.3.6.1079-01. Before starting the organization and in the process of choosing a location, you should consider at least the basic points:

1. If there is no access to a centralized water supply, it is necessary to ensure uninterrupted delivery of water of similar quality.
2. Food and drinks are prepared using bottled water.
3. It is necessary to have a toilet for employees within a radius of 100 m from the location of the outlet.
4. For perishable foods, drinks and ice cream, a refrigerator is required.
5. Only disposable tableware can be used.
6. Personnel must have health certificates.
7. Sanitation according to established rules with certified products is mandatory.
8. It is necessary to ensure the availability of containers for collecting waste and garbage and timely removal.

You must have technical specifications for preparing dishes, recipes and certificates for all ingredients - these are provided by suppliers.

Registration of the lease of the plot takes place at the local administration. The procedure can last about 3 months, since by law the site must be put up for tender and offered to the entrepreneur who proposes the most attractive project. If you rent a plot from a private owner, everything goes much faster and easier.

Marketing

For fast food, only outdoor advertising installed directly near the outlet is effective. Order the production of a remote structure (shtenter). The design of the mobile van is also of great importance. A brand name and logo should be developed as early as possible. Registering a trademark takes a long time and requires investment, but if you plan to work further and develop a positive brand image, it is necessary to do so.

Order the production of packaging materials, bags, containers with your brand logo. This is a very effective marketing technique.

Profitability

Each specialization has different numbers. But fast food is an area characterized by high profitability. Much depends on the location and quality of service.

Resume

Street fast food is a very promising trend. In Russia, this niche is not yet highly competitive. According to experts, the demand for fast food will increase, and there are many opportunities for a newbie to get a good start.

Fast food establishments are now very popular places for both a quick meal during the lunch break at work and evening gatherings with friends. Food in fast foods is prepared from semi-finished products and has a very short preparation time and serving it to the client. If you are planning to build your business in the catering industry, you might want to think about opening a fast food cafe.

The demand for fast food is high both in big cities and in regional ones. This food is quite tasty and allows you to quickly get enough, and the price is very low. When choosing the location of the future fast food, pay attention to those areas of the city in which there are a large number of office buildings, because office workers make up a significant part of the regular clientele of fast food establishments. By opening a fast food restaurant on the outskirts of the city or in a residential area, you are obviously depriving yourself of a large percentage of potential consumers.

If you are planning to open a fast food restaurant in a small town, then your main customers will be parents with children and young people. To ensure that parents are happy to bring their children to your establishment, take care to provide the most comfortable conditions for young consumers. Organize special entertaining playrooms with child-friendly designs and fun decorations.

When opening a fast food restaurant, competition will play a big role, especially if we are talking about a big city. In this case, it is necessary to conduct a study of the main competitors, taking into account their clientele, pricing policy, location, and product range. With the help of such an analysis, you can identify the shortcomings of your competitors and prevent them from occurring in your business.

Business registration

To open a fast food cafe, you can register as an individual entrepreneur. Trade in fast food does not require any licenses, but you will need permits from the sanitary and epidemiological station and fire inspection, certificates of product quality and compliance of equipment with the necessary standards.

Selecting a room

As mentioned earlier, fast food should be located in places with large crowds of people. It would be good if there were business centers and entertainment complexes nearby. By the way, placing a fast food establishment directly on the territory of an entertainment center is also an excellent option - in this case, you will be guaranteed a flow of customers.

There should be several rooms in the premises - a kitchen, a sales area, a warehouse, staff rooms (locker rooms, toilets, etc.).

Menu

The main advantage of such establishments is the speed of preparation and serving of food, so only semi-finished products are used. The assortment of dishes should be quite varied, and serving and packaging of food will also play an important role (in the case of ordering food “to go”). It would be a good idea to use beautiful trays with the company logo, as well as branded bags, glasses and food boxes.
As a rule, the menu of fast food establishments consists of sandwiches, hamburgers, French fries, simple salads, pies, and drinks.

How much does it cost to open a fast food restaurant?

A significant portion of the initial financial investment will be kitchen equipment. To prepare fast food food, you will need deep fryers, toasters, grills, ovens, refrigeration units, coffee machines, and packaging stations. The cost of such equipment can vary greatly, as can its quality. Focus on your financial capabilities.

In addition to equipment, you will need to purchase display cases, cash registers, and furniture. The most preferable option is wooden furniture, but plastic furniture will be much cheaper. Disposable tableware is most often used. On average, equipment and furniture will require expenses of 10 thousand dollars.

Fast food business plan

For a more accurate idea of ​​such a business as fast food, we invite you to download and familiarize yourself with the business plan of a fast food cafe. Perhaps its data is already somewhat outdated (since the market is developing quite quickly), but this document can be used as the basis of a business plan for your future fast food establishment. .

Step-by-step fast food business plan for beginners. Create your own profitable business!

♦ Starting investment in the project: 5,830,000 rubles
♦ Fast food payback period: 24 months
♦ Profitability level according to the business plan: 38.5%

In the modern rhythm of life, eating quickly, tasty and inexpensively is a need that arises for every second person.

This is especially true for large cities such as Moscow. Despite the high level of competition among such projects, the audience of fast food is expanding, thanks to which the work of such an establishment can bring significant income to the owner.

Fast food business plan: planning

The current business plan contains a description of the fast food project in the shopping center.

Opening a fast food on wheels will require less time and effort.

Project Summary

This business plan describes the opening of fast food “N” in Moscow.
The establishment will operate on the top floor of the five-story Dream Town entertainment center.
A part of the food court will be rented for the needs of the enterprise.

The purpose of the business plan project is:

• Providing visitors to the entertainment center with the opportunity to eat quickly, tasty and not at high prices.
• Receiving profit from the project.

Fast food premises

The requirements for a fast food premises, of course, are not as high as those for a full-fledged restaurant.

However, the importance of this point cannot be underestimated and they need to be listed in the business plan. Since fast food "N" operates on the top floor of the Dream Town shopping center in the corresponding zone, it has the following standard structure:

• a counter 5-7 meters long, behind which cashiers and waiters are located;
• customers place an order and pick it up at the fast food checkout - the project operates on the principle of self-service;
• an open area is reserved for tables;
• After visiting, visitors themselves throw out their garbage in a special trash can, leaving the tray on top on a special stand.

This ensures maximum flow and high speed of service at relatively low project costs.

Although food courts have many food outlets, each kitchen must have its own separate ventilation outlet.

Marketing plan for the project

The Russian fast food market is actively developing. At the same time, 20% of the turnover of all companies comes from Moscow.

According to the business plan statistics, the growth rate remains high: 30-50% increase in the number of projects per year. There is an extremely high level of competition in the market and a small number of profitable places for fast food to operate. However, the pace of construction of shopping centers in Moscow also remains at a high level.

Therefore, a food court in the new Dream Town shopping center (commissioned in 2015) was chosen to host the fast food project under consideration.

Competitive advantages of work

The fast food restaurant crowd is predominantly conservative and prefers familiar brands.

To increase awareness of the project that this business plan describes, fast food will be advertised thanks to an active company.

The competitive advantages of the project are:

• Relatively low prices (more affordable than in all other catering establishments in the shopping center).
• Generous portions for adults.
• High speed of work thanks to a fully equipped fast food staff.

Fast food services (products)

Apart from location, another factor in the success of a fast food business is delicious food.

The basis of any menu, which is also included in the business plan, is various semi-finished products that can be prepared quickly, but at the same time retain all the taste.

You can order supplies of these raw materials and other ingredients for the project only from reliable suppliers who have all the necessary quality certificates.

Fast food items should be easy to prepare. The presence of expensive and exclusive components makes no sense. After all, people come to fast foods to have a meal at an affordable price. And foie gras is not something that will satisfy their desire.

Organization of fast food takeaway meals

According to the business plan, fast food “N” will provide “takeaway” service to customers.

Some visitors will place an order with the desire to take it with them. It is necessary to take care of convenient and beautiful packaging with high strength.

This means that food needs to be placed in sufficiently durable, heat-retaining and odor-proof bags. The ideal and most common choice for fast food is cardboard boxes and craft packaging.

The checkout area should have a ready supply of napkins, straws, and portioned spices.

Target audience of the project

Along with the development of the fast food restaurant industry, the target audience of the project is also changing.

Previously, the largest segment of fast food customers, both static and on wheels, was occupied by visitors under 25 years of age, mainly middle managers. Over time, from being a youth entertainment, fast food has literally become an integral element of life for middle-aged city residents with average and above-average income.

At the moment, according to the business plan, the distribution looks like this:

Fast food staff

To start working in a fast food establishment, it is enough to have a staff of 18 people.

The owner will be the project manager.

Opening hours of the establishment according to the business plan: 10.30 – 22.00.

P.S. To ensure a high level of performance of functions by employees, shift duty is organized.

• Administrator.
  Ensures compliance with the standards and culture of fast food customer service, advises on the cost of services, their varieties, the availability of loyalty programs and promotional offers.
  Supervises the client base of the project, resolves conflict situations that arise in the work, conveys wishes and comments about the organization of work to higher management, monitors the cleanliness of the hall and production premises (controls the quality of cleaning), draws up schedules for the remaining employees to work shifts, issues salaries and bonuses.
• Cook.
  Performs the full cycle of food preparation: from cleaning the ingredients to decorating before serving.
  Creates a menu based on the wishes and comments of clients.
  Keeps records and analyzes complaints from visitors about the composition of dishes, taste and other shortcomings in the kitchen. Distributes responsibilities and controls their implementation among other employees of his fast food site.
• Chef's assistant.
  Involved in the preparation of surfaces and equipment for cooking, ensures the primary processing of vegetables, fruits, eggs, monitors compliance with the sanitary, technical and production standards of the project, and performs the work of the cook in the event of his absence.
• Waiter-cashier.
  Greets guests, advises on issues that arise, introduces the project's promotional offers, places an order through the cash register, accepts and records payment, controls inventory, the cleanliness and working condition of the checkout area, participates in thematic and promotional events of the company.
• Cleaning woman.
  Cleans all office premises and the client area of ​​the fast food restaurant, cleans floors and surfaces, windows, sanitary equipment, removes garbage from the premises, controls stocks of cleaning products and equipment, and performs additional work as directed by senior project management.

To ensure a high level of professionalism, advanced training courses will be organized (administrators, cooks, waiters).

P.S. To organize fast food on wheels, you will need to hire only sellers. In this case, the business plan indicators are recalculated accordingly.

Job title	Qty.	Salary (rub.)	Total (RUB)
Administrator	2	30 000	60 000
Cook	1	35 000	35 000
Chef's assistant	3	27 000	81 000
Waiter/Cashier	8	20 000	160 000
Cleaning woman	4	15 000	60 000

Salary costs are included in the monthly cost table of the business plan. In the future, it is planned to increase the rate by 10% annually.

In the first year of fast food operation, 396,000 rubles will be paid every month.

Fast food business plan: project implementation

Project Schedule

	1 month	2 month	3 month	4 month
Registration and paperwork
Signing a premises rental agreement
Room design
Purchase of technical equipment
Obtaining the necessary permits
Buying furniture for the kitchen and living room
Purchase of inventory
Staff selection
Installation of equipment and furniture
Ordering design and printing paper materials
Indoor renovation
Launch of an advertising campaign
Concluding contracts with hired services*
Interior decoration
Opening of the establishment

According to the calendar scheme for project implementation, based on the business plan, the opening of a fast food restaurant will occur 4 months after the start of preparatory work.

Calculating the costs of opening a fast food restaurant

Name	Amount (rub.)
Enterprise registration	15 000
Redevelopment to suit the needs of the enterprise	80 000
Design and decoration of the premises	200 000
Purchase of lighting fixtures and interior items	650 000
Repair	400 000
Installation of fire safety equipment and cameras	50 000
Purchase and installation of kitchen equipment	800 000
Purchase of furniture for the kitchen and living room	600 000
Purchasing equipment for the kitchen and clients (dishes, towels, trays)	250 000
Purchase of official software "Accounting system"	125 000
Purchase of mobile terminals for waiters (8 pieces)	80 000
Employee training	80 000
Advertising	75 000
Business development expenses (6 months)	2 000 000
Design and printing of menus, booklets	75 000
Purchasing products for inventory	200 000
Other expenses	150 000

All amounts in the table are indicated in rubles.

Thus, to implement a fast food business plan, an investment of 5,830,000 rubles is required. Start-up costs also include the costs of running the project until it reaches the break-even point.

The source of funding is receiving investments in the amount of 5,000,000 rubles.

The remainder of the amount – 830,000 rubles – will be covered from the personal funds of the project implementer.

Fast food business plan: financial section

“Success for me is about creating something that you can really be proud of.”
Richard Branson

Costs for maintaining and developing a fast food project

Monthly fast food expenses under the current business plan consist of two categories:

• Cost of production.
• Other project costs:
  • payment of salaries to employees;
  • advertising;
  • territory rental;
  • payment for hired services;
  • utility bills;
  • tax deductions.

At the same time, 335,000 rubles from current expenses are covered every month from the amount of 2,000,000 rubles pledged at the start of the project.

Upon reaching the break-even point after 6 months of operation (based on the business plan), the company’s expenses are fully covered by profit.

The distribution scheme for the total costs of the project is as follows:


Organizing a fast food cafe is a labor-intensive process that requires large investments in opening and development.

However, when fast food is discussed in detail and competently, it will help to assess the risks and scenario for the development of the project. This is the first step towards creating a successful establishment, which can later turn into a chain of fast food restaurants.

The true story of how young businessmen

independently opened a chain of eateries in Moscow under a well-known brand.

1. For fast food, location really matters a lot.
   Therefore, the choice of premises for the project must be approached carefully.
   Do not forget that you must not only choose a place of work, but also designate all the rights to it: sign a lease agreement in accordance with all the rules, obtain all the necessary permits from the authorities (SES, fire safety service).
   The stages of obtaining them are reflected in the business plan.
2. When drawing up a menu in a business plan for a project, also focus on the location of the fast food.
   For residential areas, the demand for large dishes, grills that you can take with you are in high demand. For people rushing home from work, it is important to buy something that can be heated and consumed at home instead of cooking dinner.
   But for fast food in the central region, the sale of “snacks” will be more relevant. After all, people mostly go to such places to eat and return to work.
3. Be careful in selecting cashiers for the project and monitoring their work.
   Unfortunately, cases of theft among employees in the fast food industry are not that uncommon. This is especially evident when working with goods “by weight”. The seller may underreport a little in a few portions, but sell the saved products, putting the proceeds straight into his pocket.
   A video surveillance system, surprise inspections and “secret shopper” services for the project will help.
4. It is worth paying attention to developing a personal style for your fast food project.
   Even if you haven’t even thought about expanding yet, this will demonstrate your seriousness and high reliability.
   Don't skimp and hire a specialist for this job.
   Be sure to include the finished result of the work in your fast food business plan.
5. On the one hand, opening a profitable fast food project that will not close in the first year is not an easy task.
   However, even a beginner in the field of entrepreneurship can achieve success if he puts in due effort to implement the project and focuses on.

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Fast food has occupied a significant share of the restaurant market for several decades. The economic crisis forced the owners of prestigious fine dining establishments to significantly reduce their prices or close their doors altogether. While fast food businesses continued to operate and receive stable income. Today, opening establishments of this format is an attractive option for beginning restaurateurs.

The popularity of the fast food business is due to:

• low opening costs,
• simple principles of organization,
• quick payback.

This is a business with a high return on investment. The owners set affordable prices for dishes, thereby expanding the circle of potential customers. Profit increases due to demand, and not mark-ups on products. Financial indicators suit business owners, regardless of the number of points of sale.

Let's take a closer look at how to open a profitable fast food establishment?

Business plan and competitor analysis

The main thing is to make a plan correctly. A well-thought-out and clearly outlined business plan gives you a better chance of success. Business planning includes several points. And the first thing a businessman must decide for himself is to choose a product that he will offer to clients. It is necessary to understand who needs this and why? What is required for implementation? The business plan reflects economic calculations and projected profit figures. It is necessary to distribute the amount of investment, evaluate possible risks and the return on investment of the project.

Analyzing the work of competitors will help you avoid mistakes. Research the location, customer requests, menus and pricing of other businesses.

Choosing a format

In the fast food segment, there are two ways to organize a business:

• street,
• stationary.

The first option is retail outlets on the streets: vans, mobile counters and carts, kiosks and pavilions. The advantage of this format is that opening it requires a minimum of investments. Requires transport, compact equipment, a salesperson and a cook. Takeaway dishes are prepared in front of customers.

Stationary fast food establishments: bistros, pizzerias, pie shops, snack bars, dumpling shops and pancake houses are somewhat more trusted. But to organize an establishment with an expanded menu and seating, you will need a larger amount of financial investments, staff and comprehensive equipment.

The general director of the Kroshka-Kartoshka company, Andrey KONONCHUK, gives his advice on organizing a fast food business.

For this business, the location of the van plays a huge role. 100 meters to the right or left makes a difference. It happens that the difference in revenue between two points that are located within sight is 50%. Therefore, it is necessary not only to determine that “successful place”, but also to obtain the right to occupy it. Nowadays it is very difficult to obtain permits in Moscow.

Before you start investing in this business, find a retail location and determine whose it is. If this is municipal land, look for the right official and formalize everything accordingly. As for shopping centers, it is now simply impossible to negotiate the location of a retail outlet near them for less than $500. For a novice entrepreneur, this is unprofitable and impractical.

The initial investment in this business is really small. An equipped auto buffet costs 10-15 thousand dollars, a grill - about 8 thousand. Here you should also add the costs of developing a corporate style. Further costs will be associated with paying salaries to employees and purchasing products.

But you shouldn’t expect big profits right away. Your product should be relatively inexpensive (more expensive than grandma's, but cheaper than McDonald's). The turnover of one non-stationary Kroshka-potatoes outlet is up to $500 per day.

Determining exactly what from the wide range of fast food you will sell is not so important. Today there are many outlets offering a variety of dishes, from potatoes and pancakes to exotic Korean snacks.

Your choice is up to you. The only thing to consider is the location of your RV. So, in “dormitory” areas or new buildings, grilled chickens sell better; they are bought so as not to cook at home. But in public places, such chickens will be much less popular - there are few people who want to eat chicken on the go, pouring grease on their hands (where should they wash them? And it’s easy to get their clothes dirty!). And, on the contrary, it is absolutely inappropriate to put up tents of other fast food in areas of new buildings, even near the metro. It is unlikely that anyone will buy fast food if there are only a few meters left from home and a hot, full-fledged dinner is waiting there. Place your tents near the metro, entertainment areas, and in central squares.

If you plan to organize a 24-hour operation of the point, choosing a location becomes doubly important. It is very difficult to find a place where a continuous flow of customers is guaranteed at any time. But you can find a constant flow of... cars. It is better to locate such a 24-hour buffet near the road. Clients are guaranteed day and night. At the same time, paradoxically, parks turn out to be a “lost place” - people appear there only in the evening, and even then in the summer.

A beginner should know that if after the end of peak demand not a single buyer comes to you within an hour, the outlet will become unprofitable.

Practice shows: if you place your auto buffet next to “Kroshka Potatoes” or “Russian Pancakes”, then the revenue will not only not decrease, but will probably even increase. The trick is that a certain “food zone” is being formed, where people go specifically to eat. Eating one potato every day gets boring, but if there is a choice, it always attracts customers. The existing “food zone” will attract additional visitors.

Everyone knows that the level and quality of a restaurant depends on its management, which, in turn, directly affects the ordinary staff. The level of service depends on it. But in this business, auto buffets are scattered throughout the city and you cannot assign a separate manager to each one. It turns out that abuse in our system is much more likely than in the case of a stationary cafe.

There are especially many problems with “by weight” fast food, where the product is applied with a measuring spoon. It’s really difficult to accurately set the allotted portion, but you can make a “mistake” on purpose, miss two or three clients, and put the saved portion to your regular customer, and the money in your pocket. So during a shift you can earn an amount equal to the daily profit. This is the main scourge of street trading. In this regard, piece trade is much more profitable.

Of course, you can arrange general inspections. But this cannot be done during peak hours; customers may be outraged. You can arrange unexpected inspections and test purchases. But this requires increasing staff, and novice entrepreneurs can hardly afford this right away.

I advise you to hire older women. Older women, unlike young ones, have something to lose, which means they work more responsibly.

Salary largely depends on profitability. In the summer, if the point is in a good location, the salary can reach (and even exceed) $50 per shift. And in winter, when it’s cold, it decreases. But there is an agreed minimum - the seller cannot receive less than 250 rubles for a shift that lasts 24 hours.

Beginning entrepreneurs should think about developing their own corporate identity at an early stage. By doing this, you position yourself as a company that takes business seriously. If you spend money on design and decoration, you will no longer allow yourself to brush aside issues of product quality.

Try to add some zest to the process of preparing fast food. In the case of “Kroshka-kartoshka,” this is the process of turning hot potatoes taken out of the oven into mashed potatoes.

"Street" has its advantages - such trade is very profitable. Moreover, if the auto buffet is on wheels (that is, it can be moved at any moment), there is no need to arrange a land allocation for it, which means that operating costs will be minimal, usually no more than $500-700 per month. In the summer, the profit of some similar outlets is even higher than that of stationary food establishments.

The only downside is constant communication with the SES, tax, trade, gas inspections, fire departments... In a stationary establishment, this is easier - you get permission from the SES once. But without a well-developed and profitable street network, it is almost impossible to build a sufficient number of stationary points. A stationary point is 5 times more expensive than a street one; the cost of its creation will be about 60 thousand dollars. And rental rates in some shopping centers reach about 8 thousand dollars per month (for comparison: a self-service buffet costs from 50 to 100 dollars per month). But sales volumes turn out to be almost identical. But hospitals are the future. Kroshka-kartoshka already has stationary retail outlets in IKEA, Auchan, Ramstore and other stores.

Set yourself up for success. A confident person has a better chance of convincing potential partners. It’s best to start with three auto buffets. It is not advisable to open one point; there is just as much hassle in opening it, but the profit is much less. But even a larger number - four or five - already requires additional investments: buying cars, searching for new personnel.

In general, think big and plan your network right away. It will definitely pay off.

Based on materials from an interview with Olga Koleva for Business Magazine