Creative activity– creative human activity in the field of science, literature, art, as a result of which a new work is created.

Folklore(from the English Folklore - “folk wisdom”) – folk (usually oral) creativity, the creative collective activity of people embodied in a work of art, which is a specific reflection of their life, ideals, and events.

One of the important trends that can be seen quite clearly in the development of artistic creativity over many centuries is the ever-increasing power of the personal authorial principle. Despite the fact that the individual principle is inherent in any creativity, in folklore it is greatly muted. Folklore is an expression of folk art, the artistic and collective creative activity of the people, reflecting their life, views, ideals, created by the people themselves and existing among the masses. This could be poetry, music, dance, fine and applied arts. As a rule, folklore works were disseminated through language and oral presentation, which became traditional for this type of art. Most often, folklore is presented in the form of songs, epics, and tales that reflect the course of people’s lives: work and rest, grief and joy, individual and historical events, rituals, etc. Of course, folklore works had their own authors, however, identifying them today is difficult. The roots of folklore are in history, in pagan beliefs (Ancient Rus'). After Christianity was adopted in Rus', the texts of the works underwent changes, but the ancient melodic form was preserved. Songs traditionally reflected events in the lives of people and society, glorifying exploits and outstanding personalities.

In addition to songs, various legends and fairy tales were also popular. They were divided into magical (where among the objects there are magical objects: flying carpets, self-assembled tablecloths, walking boots, testifying to pagan witchcraft and the dream of people to create things that ease the hardships of life) and satirical, which had a moralizing character, describing modern conflicts, revealing political contradictions (this type of creativity was subsequently widely used by professional writers).

The individual principle in ancient culture was reflected mainly in performance; the authors of folklore works, as a rule, remained unknown. This, according to researchers, was due to the lack of desire for people to express themselves through the means of art; the subjective author’s vision did not prevail in culture. And the social, collective acquired sacred meaning; the artist needed to express universal plans, giving them an ideal representation. The dominance of mythology and religious consciousness led the ancient author to the conviction that the true creator of the work was the social spiritual principle or God.

Being a synthetic phenomenon, art has been perceived since ancient times as a means of education, which can also provide a person with a specific spiritual pleasure that is beyond his capabilities and nature.

The author’s personal self-awareness is formed gradually as a result of the development of collective labor activity, the separation of his “I” from the collective “We,” the emergence and formation of philosophy, the formation of morality and social relations, the strengthening of statehood, etc.

The personal principle has reached its maximum in the modern development of art, in which the light radiation of the author’s personality gives a unique originality to the work of art. In this regard, the personality of the author, the strength of his talent, the scale of his thinking, the ability to deeply penetrate into the essence of the processes occurring in society, as well as knowledge of the inner world of man, are becoming increasingly important. The most important quality of an author today is the ability to say something new, unknown to other people or not yet formulated by them, to reveal the new essence of a particular phenomenon.

The talent of true artistic creativity lies in understanding the dialectics of the development of human society, with the awareness of those high goals in the name of which a person is called to live. The author's knowledge of modernity is associated with understanding the prospects for the future, with the eternal desire to cognize the essence.

The tendency towards an increase in the author's principle manifested itself picturesquely already in the early stages of the development of cinema and television. One of the brightest representatives of that time was Charlie Spencer Chaplin, actor, film director, screenwriter, film producer, film composer, Oscar winner, founder of the United Artists film studio. Chaplin's works are a kind of mirror reflecting his multifaceted talent; he was one of the most creatively versatile and influential persons of the silent film period.

The development of auteur cinema in our time is becoming increasingly intense. Creativity and creation are increasingly subordinated to the author's intention, and screen works reflect the individuality of their authors.

In auteur cinema, the creativity of the author and director becomes a single process, where the birth of an idea, writing a script, and filming are carried out under a single opinion. Such individual authorship allows the creative view of the creator of the work, his view of the world, his vision of the phenomena of reality to be conveyed to the viewer as accurately and completely as possible.

The most important feature of the author-director is the ability to create a future film in his imagination, to freely and easily operate with sound and visual images. The filmmaker must hold an imaginary picture throughout the entire creative process. The director must feel the whole rhythm of the picture, its general classical and rhythmic concept, emotional mood, atmosphere, etc.

Directors are one of the first and most widespread representatives of screen culture today.

Screen culture.

Screen culture- a type of mass culture, the works of which are reproduced on a special technical means - a screen and are not perceived outside it. Types of screen culture: cinema, television, video, computer images, Internet, etc.

Screen– (from the French ecran – screen) – the surface on which an image is projected, as well as a device designed to reproduce the image.

Cinema- the sphere of human activity, which initially consists in creating moving images using technical devices, subsequently accompanied by sound.

Internet– a system of worldwide unification of computer systems and networks that form a specific information and technical space, which has the widest distribution and application.

Multimedia– the interaction of audiovisual effects under the control of interactive software with the direct use of technical, electronic and software tools that reproduce images in digital representation is extremely widespread and applicable.

The emergence of screen culture at the end of the 19th century was initially associated only with cinema, which could only arise at a certain level of cultural and technical development of civilization. The most important feature of cinema, in addition to its technical nature, is its focus on a wide audience and mass impact. The connection between social, technical, and cultural conditions is the main quality of the emerging cinema. Cinema was a new form of reality, different from theatrical performances. At the same time, the realities of cinema contributed to the transformation of the realities of reality, imperceptibly introducing into it fictitious, artificial, virtual images.

Thus, the emergence of cinema, and subsequently screen culture, led to the emergence of a new type of communicative interaction, new opportunities to influence mass and individual consciousness.

After cinema, the next huge achievement of screen culture was television, which has greater communicative capabilities, among which we highlight: almost universal prevalence, temporary availability, comfortable viewing conditions, reporting and documentary, large-scale coverage of interests and preferences, differentiation. That is, one can observe the combination of multiple media and culture in one phenomenon.

The continuation of the development of screen culture can be recognized as the emergence and confident spread of computer culture, which combines elements of all types of both screen and other culture. There is an indestructible mutual influence and interaction, with a fairly powerful influence that is practically unlimited by either the spatial or temporal framework of society. Participants in this type of communicative interaction can simultaneously take on various roles (spectator, listener, moderator, director, etc., that is, an active communicator), which definitely entails a fairly strong emotional impact on a person. There are quite fair concerns about the benefits of such involvement in the virtual world, the emergence of addiction, emotional overload, which can lead to personality disorders. In fairness, it should be noted that the first films also made a strong impression on the audience and influenced their emotional sphere. This phenomenon persists in a slightly modified form to this day. After all, it is precisely the appeal to the emotional sphere that is in many ways the goal and calling of any art.

It is safe to assume that the continued existence of screen culture will be accompanied by the inevitable interaction of its elements. Objects and works of screen culture, which are essentially simulacra (that is, copies without the original), artifacts, using modern digital means, receive almost perfect resolution, in which the audience believes almost limitlessly. But, at the same time, this audience is capable of creating their own virtual worlds and acting as one of the most important elements of universal communication. And in this mosaic interweaving of the links of screen culture lies the essence of the new communication paradigm, which is being introduced into traditional forms of interaction. However, one should constantly take into account the factor of distorted reality, the mythologization of objects of this culture, which completely penetrate into the real dimension and manipulate the creation of people. Altered reality transforms the subconscious, deforming the individual and society. These are real questions to which civilization must find adequate answers.

What is the role of the producer in this situation? What are its goals? As an entrepreneur, under whose leadership significant labor resources and teams carry out their creative and production activities, he must take care of the commercial benefit of the projects being created. This is possible if the product is sold on the market with maximum efficiency. But the producer’s activity does not end with the completion of production, but continues in the post-production stage, the essence of which, among other things, is manipulating public and personal consciousness for the purpose of the most profitable implementation of the project. The producer must also take into account universal human values ​​in his activities and be responsible for the cultural impact on millions of viewers, for their moral and spiritual development. Thus, sometimes the producer is faced with intractable problems, truly world-wide problems. And how, by what means, and with what results the producer will overcome these difficulties largely depends on his future activities, the creativity of the team, the production sphere, the economy, politics, and culture as a whole. Therefore, in addition to thorough knowledge in the field of film production and film business, the producer must have a high level of universal human culture and be responsible for the results of his own work and the activities of the team. Society and the state, as a spokesman for public interests, should be primarily interested in this.

Please tell me the difference between art and creativity? and got the best answer

Reply from OMG WTF BBQ[guru]
Art (from the art of creation) is the process or result of expressing the inner world in an (artistic) image, a creative combination of elements in a way that reflects feelings or emotions.
For a long time, art was considered a type of cultural activity that satisfies a person’s love for beauty. Along with the evolution of social aesthetic norms and assessments, any activity aimed at creating expressive forms in accordance with aesthetic ideals has acquired the right to be called art.
On the scale of the entire society, art is a special way of knowing and reflecting reality, one of the forms of social consciousness and part of the spiritual culture of both an individual and all of humanity, a diverse result of the creative activity of all generations.
The concept of art is extremely broad - it can manifest itself as extremely developed skill in a particular area.
==============
Creativity as the spirit of human freedom; freedom as creativity of the human spirit; spirit as freedom of human creativity. The main criterion that distinguishes creativity from manufacturing (production) is the uniqueness of its result. The result of creativity cannot be directly derived from the initial conditions. No one, except perhaps the author, can get exactly the same result if the same initial situation is created for him. Thus, in the process of creativity, the author puts into the material certain possibilities that are not reducible to labor operations or logical conclusion, and expresses in the final result some aspects of his personality. It is this fact that gives creative products additional value in comparison with manufactured products.

Reply from Boris Smirnov[newbie]
Everyone has creativity or the ability to create - and art is the highest degree of creativity. That is, the professional level of creation is close to art!

Reply from Lana[guru]
Art is a general concept, but creativity is someone specifically: the artist Ivanov, the writer Petrov, etc.

Reply from San Antonio[guru]
Art is the ability to take something and turn it into something completely different. And creativity is when something is produced.

Reply from Dance[guru]
Either an essay or a review, you decide))

Reply from Olga Goldobova(Klinovitskaya)[guru]
I think art is more specific, and creativity is inspiration, the ability to create.

Reply from Ella Kuznetsova[guru]
Creativity is a process. Art is the result of creativity.
But creativity can be not only artistic (not only creating works of art). There is technical creativity, for example. In addition, in a variety of jobs a person can be creative, offering a new, unconventional solution.

Reply from Eljeana[guru]
Arks lama vita brevis
Soul and mind are the fruit of the universe:
In earthly form there is thought and feeling.
Only that becomes priceless
What turns into art.
Nets weave carelessly
With a playful imagination,
Scattering around the planet,
Your impulses are swift.
But he returns from his travels
Your deepest wish,
And in a semi-enclosed space
Suffering takes on meaning.
ELEANA

Creativity in art is the creation of something that reflects the real world surrounding a person. Divided into types in accordance with the methods of material embodiment. Creativity in art is united by one task - serving society.

Classification

The modern system of dividing art, as well as those associated with it, involves three separate categories.

The first group includes types of art that are perceived visually. These include:

• Arts and crafts creativity.
• The art of architecture.
• Creativity in the visual arts.
• The art of sculptural images.
• Painting.
• Art photography as a form of creativity.

The second group includes types of art of a long-term nature. This:

• Fiction as a vast layer of culture, consisting of numerous creative methods for creating works.
• Music in all its diversity as a reflection of creative processes in art.

Some types can be correlated with each other, as, for example, a musical opera is synthesized with literature when creating a libretto.

The third group consists of spatio-temporal types of creativity, perceived both visually and aurally:

• Theater arts.
• The art of choreography, musical, ballet.
• Film art.
• Genre of circus performance.

Creativity in the art of individual forms

A comprehensive artistic picture cannot be created from one type of art. Even such academic forms as painting or sculpture need additional means - the paintings must be placed in a beautiful frame, and the sculpture must be properly lit.

Therefore, a fairly wide field arises for the use of various creative processes in art, some may be fundamental, others auxiliary, but in any case, both will be useful. Examples of creativity in art can be given endlessly. There are several gradations here, but they all obey one general formulation: great art requires high standards of creativity, smaller cultural categories are content with a lower creative level.

The situation is different in the field of science. A low level of professionalism is absolutely unacceptable there. and art are incomparable things. Science does not forgive mistakes, and art can turn any relative shortcomings into good.

Talent and technology

Creativity in the art of small forms, such as small sculptures in arts and crafts or stage sketches in the theater, does not require high professional training. To succeed in this kind of creativity, it is enough to have a certain talent and master the technologies for making artistic products or have the ability to perform theatrical productions. In literature, to write a short story or essay, you don’t have to be a writer, it’s enough to have good taste and be able to express your thoughts competently.

One of the areas of culture where a person can successfully apply his creative potential is the artistic value of folk arts and crafts products can be quite high if masters of their craft work. In addition to masterfully making crafts, you must first select the right material, and only an experienced craftsman can handle this task.

Utility

Creativity in the art of a decorative and applied artist is the creation of artistic household objects. As a rule, these products belong to folklore, regardless of whether they are used for their intended purpose or placed as exhibits at an exhibition. Natural materials are used in the manufacture of decorative items: bone, stone, wood, clay.

The methods of processing raw materials are also relatively simple - it is manual work using simple tools, and the technical techniques used today have come to the modern world from the distant past.

Local affiliation

Folk arts and crafts, which form the basis of decorative and applied arts in Russia, are distributed by region, each type belongs to a specific area:

• bone carving - Kholmogory, Khotkovo;
• embroidery - Vladimir gold embroidery;
• metal art products - scarlet silver of Veliky Ustyug;
• - Pavlovo Posad shawls;
• lace weaving - Vologda, Mikhailovskoe;
• Russian ceramics - Gzhel, Skopino, Dymkovo toy, Kargopol;
• picturesque miniatures - Palekh, Mstera, Kholui;
• wooden carvings - Bogorodskaya, Abramtsevo-Kudrinskaya;
• wood painting - Khokhloma, Gorodetskaya, Fedoskino.

Sculpture

The art of creating relief sculptures has its roots in the Middle Ages. Sculpture as a fine art embodies the real world in artistic images. The materials used to create sculptures are stone, bronze, marble, granite, wood. In particularly large-scale projects, concrete, steel reinforcement, and various plasticized fillers are used.

Sculptural sculptures are conventionally divided into two types: relief and three-dimensional three-dimensional. Both are widely used to create monuments, monuments and memorials. Relief sculptures, in turn, are divided into three subtypes:

• bas-relief - low or medium relief image;
• high relief - high relief;
• counter-relief - inset image.

Each sculpture can be classified and categorized as easel, decorative, or monumental. Easel sculptures are, as a rule, museum exhibits. They are located indoors. Decorative ones are placed in public places, parks, squares, and garden plots. always stand in frequently visited public places, in city squares, central streets and in close proximity to government institutions.

Architecture

Utilitarian architecture appeared about four thousand years ago, and began to acquire signs of artistry shortly before the Nativity of Christ. Architecture has been considered an independent art form since the beginning of the twelfth century, when architects began to erect Gothic buildings in European countries.

Creativity in the art of architecture is the creation of buildings that are unique from an artistic point of view. A good example of creativity in the construction of residential buildings can be considered the projects of the Spanish architect Antonio Gaudi, which are located in Barcelona.

Literature

Spatio-temporal varieties of art are the most sought-after and popular categories accepted in society. Literature is a type of creativity in which the fundamental factor is the artistic word. Russian culture of the eighteenth and nineteenth centuries knew many brilliant writers and poets.

The creativity in art of Alexander Sergeevich Pushkin, the great Russian poet, was extremely fruitful; during his short life he created a number of immortal works in poetry and prose. Almost all of them are considered masterpieces of literature. Some are included in the list of brilliant creations of world significance.

Lermontov's creativity in art also left a noticeable mark. His works are textbook, classical in essence. The poet also died early, at the age of twenty-six. But he managed to leave behind an invaluable legacy, masterpiece poems and many poems.

The brilliant Russian writer Nikolai Vasilyevich Gogol left his mark on Russian literature of the nineteenth century. The writer lived and worked during the heyday of Russian society. Art in Gogol's work is represented by many highly artistic works included in the Golden Fund of Russian culture.

Choreography and ballet

The art of dance originated in Rus' in ancient times. People first began to communicate in the language of dance during holiday celebrations. Then the dances took the form of theatrical performances, and professional dancers and ballerinas appeared. At first, the dance floor was the stage of a booth or the arena of a circus tent. Then studios began to open, in which both rehearsals and ballet performances took place. The term “choreography” has come into use, which means “the art of dance.”

Ballet quickly became a popular form of creativity, especially since dancing was necessarily accompanied by music, most often classical. The theater audience was divided into two camps: lovers of dramatic or opera performances and those who preferred to watch a dance performance on a theater stage with musical accompaniment.

Film art

The most popular and widespread form of art is cinema. Over the last half century it has been replaced by television, but millions of people still go to cinemas. What explains such a high demand for cinema? First of all, the versatility of this art form. Any literary work can be filmed, and it will become even more interesting in a new reading. Ballet performances, popular science stories - all this can also be shown to moviegoers.

There is an entire film production industry, the basis of which is made up of major film studios such as Metro-Goldwyn-Mayer, 20th Century Fox, Paramount Pictures and several others. All major film production companies are located in Hollywood, a special area of ​​the American city of Los Angeles. Hundreds of smaller film studios are scattered around the world. “Dream Factory” is what world cinema is called, and this is a very accurate definition.

Terenty Travnik.

and at meetings I am often asked about what creativity differs from art. What is their difference? I’ve written a lot of articles on this topic, but I’ll just say this.

*Art breeds,

creativity grows;

*Art begins,

creativity completes;

*Art requires,

creativity gives;

*Art is noticeable,

creativity is elusive;

*Art is bright,

deep creativity;

*Art that speaks,

creativity is silent;

*Art glitters,

creativity warms;

*Art excites,

creativity consoles;

*Art offers,

creativity teaches;

*Art divides,

creativity collects;

*Art from possibility,

creativity from need;

*Art is spontaneous,

creativity consistently;

*Art argues,

creativity empathizes;

*Art begins

and throws

creativity continues

and ends;

*Art attacks,

creativity protects;

*Art is selfish,

creativity is sacrificial;

*Art is wrong,

Creativity corrects mistakes.

*Art is humane,

creativity is divine;

The first transforms into the second; two necessities of human experience, between them lies the mystery, the eternal glow of unexpressed possibilities leading to Divine love.

With thanksgiving...

For me art and creativity- these are two sides of the same coin, just art- This is the state of an unconscious personality. Art and creativity are, I would say, two states of seeing one moment, just one “before” and the other “after”. People art- very extraordinary people, and they have a basic task, to translate their unconscious, located in the area art into creativity, through the work of the mind, lower it into your heart. If this does not happen, then sooner or later there will be either a derogation in the art of your talent, or the destruction of a person’s personality, the person’s psyche is disturbed. Art– this is work for self-realization, self-knowledge, and creation– this is, first of all, responsibility. When knowledge, experience and responsibility have come to a person, then he already uses it for creations bringing joy to yourself and others. That's why creation sometimes it can be unnoticed, small, but extremely promising and bear great fruit in the future. The art is bright and shocking. Art, I would say, defuses the spatial situation and calls for more "densified" people to think about life. Creation more fundamental and correct. Art can be unprincipled, can be vicious, often has no moral assessment at all, creation has it and should have it. In order to "stir up" The environment of the mind does not need a special one, but in order to grow the good, it must be grown out of the turbidity; there is no other way. The spirit breaks out or is born out of confusion, mistakes, i.e. experience grows from mistakes, and creativity from art. Intelligence is based on art and implies any, from the point of view of many people, barbaric methods, but justified, art must be free. Creativity is not free, but this does not spoil it, it is simply regulated by internal balance and internal moral imperative, moral impulse. Attest yourself to creativity, this is a big qualitative breakthrough. For example, becoming the greatest doctor or physicist or mathematician is creation, A art implies, disputes, quarrels and even wars. Wars are the fruit art, temptations, temptations. Never because creativity wars would not have arisen because creation, this is a completely different qualitative fundamental takeoff. Indeed, genius and villainy are two incompatible things. Genius is a state creative worlds, there can be no villainy, but art is talented, art is gifted, art has some vibrations characteristic of the bends and misunderstandings of a person’s mental states. Maybe art, the good thing is that it contains everything, it is like clay. Clay, it is clay, and what is made of clay? do: a vessel, sculpture, figure, or simply cover up the cracks in the house between the stones so that it does not blow, this is already creative act. When clay acquires meaning, it becomes a work, when art becomes meaningful, it no longer becomes art, but a worldview, a position, I would say a serious position. Saint Andrei Rublev is a man creativity, because he painted icons, but came to this from the world art. Creation is a positive line creativity it is very difficult to remain, because every new step you take requires responsibility and awareness, this is very difficult to develop in yourself, so many people, having reached creativity, extremely reduce their potential capabilities. Creation requires a lot of energy, so every step is done thoroughly, thoughtfully, without haste. Man in creativity begins to create worlds with itself. I think the highest form creativity is"doing nothing", being in a state of gratitude, blessing, thanksgiving.

Painting:

http://ru.calameo.com/read/001818753f93ca7a5373c

http://ru.calameo.com/books/001818753e5bea74c9b24