We continue the story that we began in the last issue of the newspaper, about a press tour of major objects of the tourism industry in the region.

It was visited by journalists from Kaluga media, including representatives of Vesti. Readers who follow our story have already learned about the progress of the construction of the second stage of the Museum of the History of Cosmonautics, today we bring to your attention information about how the project for the preservation and reconstruction of the museum-estate “Polotnyany Zavod” is being implemented.

Here, in Polotnyany, Pushkin stayed for a long time in 1830 and 1843. And if this had not happened, there would have been the same excitement around this estate, it is difficult to say, but one way or another it was this estate, one of the hundreds of those in Kaluga that are on the state register, that was decided to be brought into proper shape. Experts say that it is the only one in the region that is well preserved. Almost from ruins it was restored and in 1999 it was opened with the status of “Memorial Historical, Cultural and Natural Museum-Estate “Polotnyany Zavod” - a branch of the Kaluga Regional Museum of Local Lore. They opened it by linking it with the bicentenary of the sun of Russian poetry.

Exactly 15 years have passed since that time, and plans from ordinary small-town plans to recreate a museum in the estate have expanded to incredible proportions. Now there is an idea to turn the territory into a regional museum-reserve. Why not? The area is impressive, there are architectural objects, a park, all this speaks to the possibilities of developing a tourist center.

And this has a different status, different opportunities, and a high responsibility,” Anatoly Sekerin, project manager of the Goncharov House hotel, comments to reporters on the plans.

Anatoly Petrovich is one of the key figures in these plans, if not the main one. Let's introduce him: Anatoly Sekerin - business consultant, financier, founder of the Gutenberg book culture center. In 2005-2008, he organized the educational project “ School tomorrow" In 2008 he created the Lomonosov publishing house. Organizer and participant in a number of charity projects at the Pushkin Museum-Reserve "Mikhailovskoye", Pskov region. He is a member of the academic council of the museum-reserve, a member of the board of trustees of the Svyatogorsk Holy Dormition Monastery (Pushkin Mountains).

So the person is experienced and knows the business. He told reporters about the history of his appearance in Polotnyany. This was three years ago, when the Kaluga government decided to attract private investment to restore historical objects in Polotnyany Zavod in full compliance with the conservation obligation. A lot of work was done, which resulted in the conclusion of a concession agreement with the winning investor.

This happened on August 27, 2012. It is worth noting that this is the only concession agreement in Russia regarding a cultural heritage site. This is a form of public-private partnership. It implies the involvement of private business in the management of state property and the provision of services on mutually beneficial terms.

The project is as follows,” explains Sekerin. - Make hotels in the building of the former carriage house and the building of the (completely ruined) weaving building. Hotels according to international classification - three stars. One building will have 15 rooms plus three apartments, and the other will have 40 rooms. In 2008, we opened approximately the same hotel in Mikhailovsky and today I can say with confidence that this is one of the best country hotels in the Pskov region.

Anatoly Petrovich noted that in Mikhailovsky they built from scratch, but in Polotnyany every step must be coordinated with the department involved in the protection of monuments. Everything here must correspond not only to the spirit of the times, but also to be an exact copy of what has been lost over the years.

Today building a hotel is not a problem. Tens of thousands are built around the world every year. But in our case, we are talking about fitting the hotel into the museum space. According to our idea, the interiors of the corridors and lobbies will be decorated with things related to the history of the Linen Factory.

The former groom's house, which has been adapted for the literary cafe "Goncharov", has already been decorated in the same way. We strived to make people feel at home there. When the hotel is built, it will be possible to hold conferences, forums, and various kinds of meetings of poets and writers.

Looking at the area around the museum with the dilapidated facade behind the main building, the blooming pond, the ruins of old buildings, it is still difficult to imagine what will happen here in 2-3 years. This is exactly how much is allocated to transform the place. But the main thing is that the team believes that the project is feasible and the business is very promising.

“My comrades and I are not just investors,” says Anatoly Petrovich, “we are for this place to correspond to the significance it has in the history of the country. This should be a museum-reserve that all of Russia knows about! Among other things, we want to revive the brand here “ Goncharovskaya Christmas tree“so that people from all over the world would come here on New Year’s Day and that attending this event would be as prestigious as the Kremlin Christmas tree.

The plans include the inevitable improvement of the estate park, the revival of the temple and the creation of a museum of the history of papermaking in Russia. "Polotnyany Zavod" will become a test site for public-private partnerships at cultural heritage sites. And ideally, this experience should also be used in such traditionally revered and visited Russian territories as Yasnaya Polyana, Melikhovo and many others.

Anatoly Sekerin:

In the coming years, it is necessary to create high-quality infrastructure here that tourists can use. It is primarily a three-star hotel, café and conference space. We have experience of this kind: we gained it by developing another Pushkin site - Mikhailovskoye, which is now visited by up to 300 thousand tourists a year, largely because all the mentioned objects already exist there. But 10 years ago in Mikhailovsky there was the same problem.

Pavel KONOVALOV,
Deputy Minister of Culture and Tourism, Head of the Tourism Development Department:

The area around the museum at Polotnyany Zavod is being transformed and expanded. We want to make sure that tourists are interested in more than just visiting one museum. Our task is to encourage people to come here for the whole day, perhaps more than one, to get acquainted with other tourist sites. For example, walk through a wonderful English park along ecological trails. Today, the promise and potential of this place lies in interactivity. Holidays, festivals, themed events in a developed park area - all this needs to be worked on. By involving private business in the reconstruction of the facility, we achieve good results: the investor and the state work as one team. Public-private partnership works here just as effectively as in the example of the Nikola-Lenivets tourist and recreational cluster.

On November 1, 2019, the Kaluga Regional Drama Theater will host the opening of the photo exhibition “The Magic of the Theater,” which was prepared by the Bank of Russia and dedicated to the Year of the Theater.
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30.10.2019

ROUND TABLE
"Lingua tourism - the development of Russian
educational tourism programs"

Organizers of the Round Table::

• Russian World Foundation;
• Association of Domestic and Inbound Tourism of Russia;
• State Memorial Historical, Literary and Natural Landscape Museum-Reserve of A. S. Pushkin “Mikhailovskoye” (Pushkin Reserve);
• Literary hotel "Arina R."

Issues for discussion:

1. Possibilities of museums in organizing work on the study of Russian language and literature.
2. Features and capabilities of museum-reserves, usually located outside capitals and cities.
3. Experience in cooperation with universities and businesses in implementing training programs in museums.
4. Material conditions necessary for high-quality work in the field of study of language, literature, culture, art and other disciplines.
5. The idea of ​​a lingua hotel as one of the possible forms of interaction between capital, museum, science, and education.

Participants of the Round Table

1. Vasilevich Georgy Nikolaevich, Ph.D., laureate of the State Prize of the Russian Federation, member of the Council for Culture and Art under the President of the Russian Federation, director of the Pushkin Nature Reserve
2. Sekerin Anatoly Petrovich, Founder of Literary Hotels LLC, member of the board of the Charitable Foundation “Society of Friends of Pushkinogorye”
3. Gudima Tamara Mikhailovna, Doctor of Philology, Associate Professor, Senior Researcher, Russian Institute of Cultural Studies
4. Efimenko Sergey Vitalievich, representative of the Russian Foreign Ministry in Pskov
5. Ermolaev Yuri Nikolaevich, Chairman of the Board of the Foundation for Assistance to the Restoration and Preservation of Monuments of Historical and Cultural Heritage “Renaissance”
6. Pchelkin Sergey Anatolievich, Head of the Electronic Publications Sector of the Research Institute of Cultural and Natural Heritage named after. D. S. Likhacheva
7. Misochnik Svetlana Mikhailovna, Ph.D., Director of the State Memorial Museum-Reserve of D. I. Mendeleev and A. A. Blok
8. Gritsenko Vladimir Petrovich, Director of the State Military-Historical and Natural Museum-Reserve "Kulikovo Field"
9. Tseplyaev Sergey Evgenievich, Head of the Excursions and Tourism Department of the State Military-Historical and Natural Museum-Reserve “Kulikovo Field”
10. Volovshchikova Svetlana Sergeevna, And. about the head of the department of educational and cultural programs of the State Memorial and Natural Reserve "Museum-Estate of L. N. Tolstoy "Yasnaya Polyana"
11. Aleshina Victoria Andreevna, researcher at the department of educational and cultural programs of the State Memorial and Natural Reserve "Museum-Estate of L. N. Tolstoy "Yasnaya Polyana"
12. Belova Irina Ivanovna, leading specialist of the advertising and information department of the State Memorial and Natural Reserve "Museum-Estate of L. N. Tolstoy "Yasnaya Polyana"
13. Ryzhova Tatyana Semenovna, Ph.D., Associate Professor, Head of the Department of English, Pskov State University
14. Kolpakova Yulia Vyacheslavovna, Candidate of Historical Sciences, Associate Professor of the Department of Russian History and Museology, Pskov State University
15. Egorov Alexander Alexandrovich, Assistant, Department of Literature, Pskov State University
16. Tikhonova Lyudmila Pavlovna, Deputy Director for Museum, Scientific and Excursion Work of the Pushkin Nature Reserve
17. Zhuchkov Konstantin Borisovich, Ph.D., Associate Professor, Scientific Secretary of the Pushkin Nature Reserve
18. Mikhailova Elena Alexandrovna, head of the museum-methodological and excursion service of the Pushkin Reserve
19. Boytsova Alena Evgenievna, Head of the Creative Projects and Grant Work Service of the Pushkin Nature Reserve
20. Vinogradova Natalya Viktorovna, head of the service for organizing and conducting holidays and mass museum events of the Pushkin Reserve

Anatoly, why, in times of crisis, did you decide to open a publishing house that does not produce mass literature, not consumer goods? Why did you need this?

Five years ago in St. Petersburg, your humble servant attended a parent meeting and realized that he could no longer live like this.

What did you see there?

I, as a knowledgeable parent, have always tried to understand how information should be presented in order to open up the child with it. And so, having once again visited school, I realized that this is a very rigid matrix. Moreover, the children are not revealed in it - they are clamped. To all my proposals as a business consultant, very gentle proposals: “Let’s find funding, let’s create not just a computer science class where children learn educational programs, but an interactive class; let’s paint the offices so that there is visualization, let’s try something else,” it sounded harsh: “No.”

What are the reasons for this reaction?

Firstly, all of our education still works according to the Soviet system, and it is very tough and authoritarian. And secondly, even in this system everything depends on the person.

And upset, I took an unusual emotional step for myself: I decided that as a private person I could announce in St. Petersburg, a rather large city, a cultural capital, a competition for the best lesson among teachers. Friends who worked in the field of education dissuaded me and offered to do a project and teach one, two, three groups of teachers how to present the material correctly. And today I myself already freely operate with such concepts as “cognitive psychology”, “developmental psychology”, “school management”, “leadership”.

In three years, we have gone from discussing school problems with teachers to training them. I acted as a business consultant - I simply transferred business process models to schools and told them to teachers; someone worked as a psychologist.

We have grown so much that already the year before we recruited 13 teams from 13 schools in St. Petersburg, and these are teams led by a director or head teacher, that is, a backbone that can change something in the school. Together we formulated five areas in which we need to make changes, and together we set goals that we want to achieve. Sometimes it brought me to tears: they didn’t understand each other well, but they finally got to the task of developing the school’s development for a year, two, three (as they wish) in these five areas.

It seems like you had to break a lot of stereotypes?

Yes, I am a militant parent, I have nothing to lose, but teachers have something to lose, they studied at the institute within the framework of old approaches. But we agreed this way: not everyone will reach the finish line of the classes (out of 13 teams, 10 reached the end).

Last year was a crisis, and I did not find funding, but the project is alive, it is called “School of Tomorrow”, there is a website www.shkola-zavtra.ru.

And then I, putting aside my skis, skates and sleds, traveled abroad and watched how education was structured in schools in Norway, Sweden, Finland, Estonia, and Germany. And I realized that everyone has similar problems, only everyone is at a different stage of the path.

How did you come to the decision to publish books?

While implementing our project, we realized: what we are doing is cool, but there are no books that we could recommend reading. Everything we gave at the seminars was based on what we read in English and Swedish books. And we decided to find a publishing house where we could create the “School Tomorrow” project.

But as a business person who teaches big, fat guys how to organize factories correctly, I realized that this is pointless: the management is not the same. And so he was forced to create his own publishing house. I'm not a publisher and don't understand anything about publishing, but I see it as a type of business.

Our publishing house is one and a half years old. It took me some time to select key employees, and I can say that I am very strict here. Without offending anyone, I say goodbye to everyone who does not meet my internal ideas about management or functional competence. But it seems like the team has come together.

When creating the publishing house, I formulated its mission and tested it on my friends who are related to the publishing business: educational and educational direction. Even a year and a half ago, I understood that it could be unprofitable. This means, I decided, for me this will not be a business, but a hobby. And he did this consciously, like a militant parent.

What are the areas of work of your publishing house?

The first direction in which we started working is the “School Tomorrow” project. These are both ours and translated books on cognitive psychology, school management, developmental psychology, that is, this is all that we do not see on bookstore shelves.

All the experts confirmed my amateur thought: when you come to the Pedagogical Book, you see thousands of books on the shelves. But all these books can be divided into two categories: the first is supposedly popular, but no one needs monographs. The second is everything that I call operational lesson planning: beautiful and correct teaching methods that teachers use with pleasure, but very often do not understand how they work. But the middle part - the one that makes you change your vision, change your worldview - is not there.

What is the biggest problem identified during the training process? All teachers, as one, answer in the initial questionnaires: “The children do not want to learn.” And at about the tenth seminar, together with them, we came to the conclusion that children do not want to learn because they know everything. They sit on the Internet and absorb information at a speed that is hundreds of times higher than our consistent speech. We teach them to ride a tricycle, and they ride a Porsche. We teach them in the wrong ways. And that’s it, they are not interested in us!

They are interested in what the right hemisphere works on. I began to study the right hemisphere, and we made another branch of the “School of Tomorrow” - applied psychology. The whole world is starting to talk about the right hemisphere as something that today in our electronic world, digital world, is taking on an increasingly larger role. So let's use visualization and images! UNESCO data for 2005 says: school is in third place in terms of the amount of knowledge a child develops. Third!

Who's first? Internet?

Yes, mass media and the Internet.

And the second?

Parents. Because Europe understands education not only as the knowledge that we test on the Unified State Exam (how much has accumulated and how much has decreased, this is the left hemisphere), but also as skills and abilities. And parents are returning to education. Today it is not enough to say: “I have all A’s! I'm smart". No, now you need to prove that you are smart. This is why the concept of social intelligence appears in the West, but we have not yet heard of it. Moreover, all the teachers who participated in our project answered in writing the question “In your opinion, what is student-centered education?” Widest range of answers. There is some backbone, but everyone still understands it in their own way.

They weren't taught this!

They didn't teach. I was interested in how psychology is taught in pedagogical universities. This is the psychology of the 30s-50s! Guys! Physics has come a long way since the 30s!

We don't have applied psychology at all. After all, what is pedagogy? This is not science. This is a technology for applying specific psychological knowledge for two purposes: the formation of personality and the formation of knowledge, skills and abilities. We can't do this. I delved into teaching methods and realized: we don’t have what we are proud of and what the West is guided by (for example, Vygotsky). Sukhomlinsky is emasculated! He is not in our school. All! This is a matrix for the rigid production that we had in the 60s-80s.

What is the second direction of your publishing house’s work?

It was formed when people began to come to us with their own achievements. The idea arose to publish books for the adult school population from 14 to 18 years old.

Since they think with the right hemisphere, they know everything, but they don’t read, they need to be given more images. This does not mean that you need to turn books into comics, under no circumstances! But if text and cryptography are needed in order to create images through the left hemisphere in the right, we need to help them visualize a little. Just as the school process is visualized, so is the book visualized with illustrations. And we see that well-illustrated information is perceived more and better. Because if text and picture are together, they complement each other. The picture does not just illustrate the text, but together they carry the same information load on the brain. Therefore, we decided that we would make visual books on history, geography, ethnography, and now we are moving towards this. This is the second direction.

Is there a third one?

Yes, it appeared thanks to acquaintances, relationships - sometimes you don’t know where it will take you...

I am friends with the Pushkin Mountains, I have loved these places since 1981, when my institute friends brought me there. By chance, I became friends with the director of the museum. And I drag there both St. Petersburg friends (I’m from St. Petersburg myself) and Moscow ones (I’ve been living in Moscow for almost seven years). And we have already done a lot of things there. For example, the archaeological camp in Trigorskoye. Today, not only archaeologists live in it, but also well-wishers from St. Petersburg and Moscow. It turned out to be a good camp, a work and rest camp from our youth.

So, in the Pushkin Mountains I somehow met Anatoly Nikolaevich Kirpitnikov, the chief archaeologist from Staraya Ladoga. He brought me to the library of the Academy of Sciences, and we began to work with it - the Book Heritage project was born. It fits into our mission as an educational publishing house.

We will make books that will allow historians, ethnographers, geographers, young and old, to access unique texts without a special letter from the Russian Academy of Sciences. Books from academic libraries will be published as an authentic reprint, even reminiscent of the feel of the original edition. It’s as if a new book had been sitting on a shelf for 300 years, and now you opened it for the first time. That is, the appearance should be the same, and the paper should resemble old editions.

How will you age the paper?

I was thinking about a hand-casting factory in the Pushkin Mountains, and I will do it. And not only for ourselves, but for those who work on old books.

Our first book is already coming out, these are the decrees of Peter I. Lomonosov is a separate small project, but again in Book Heritage. And there are a few highlights that we are preparing. The Russian Academy of Sciences and I are making a biographical reference book about Lomonosov, there were a lot of scattered things about him, but we are making one.

Why did you even choose such an ambitious name “Lomonosov”?

And you know, when I started thinking about the name, I had two criteria. Firstly, it should be clear to everyone that this is something educational. And secondly, the name should sound and be written equally well in Russian and Latin. After 20 seconds, LOMONOSOV came to me, and I could no longer think about anything. And everyone tells me that the name is good.

Anatoly, are you internally trying to change something in our education system?

I'll make an attempt! Any biological, social, technical system can be changed in two ways: either by breaking the machine itself (like the Luddites - they changed something), or by changing something in it (I call this method the rust method). Who is stopping us from changing the information field, taking advantage of the openness of the information space?

If you throw a grain, it will be a growth point. And today there are many such points throughout Russia. These are thinking teachers and parents who have switched to understanding a new ideology, which is born of new technology, new values ​​(our values ​​have changed, and society has changed). They understand the challenge of our time, that is, they understand this changed information technology space and understand that they need to reorient themselves and act using different methods. There are a lot of forums and sites where they communicate. It is clear that everyone speaks as they can speak and describes the image that is in their head. But they exist, these points of growth, and these teachers and parents need to be united somehow, primarily in the information space. Then the system will change.

Who do you think is responsible for raising a child now? School or family?

I’ll draw a picture that I use at seminars. Education and instilling values ​​is not teaching manners. Parents are primarily responsible for it. School also instills values, but is primarily responsible for knowledge. Family and school overlap to some extent. Sometimes it happens that if the declared and the real diverge in a family, the child chooses a teacher as an ideal. But parents are responsible for values ​​by definition. And the school is responsible for knowledge. And they are increasingly diverging.

In the President's message to the Federal Assembly, words were spoken about the formation of a new person, that is, the President declared that we need to form a new person. How do you imagine this new person and what do you think it takes to shape him?

You asked just like Spinoza...

We must answer the call of time...

My observation. Those people who are at school today are already new people.

I myself was a Komsomol leader, a member of the CPSU. I am also responsible for what we have today. So, three generations passed before lumpen psychology came to our country. And we have it today, including at the government level. How many generations must pass before this lumpen psychology is replaced by normal values? I believe that in modern systems, when there is an open information space, there are two. The first is our children, the second is our grandchildren, they themselves will be new people. It won’t work earlier: even if we sit on the kettle, it won’t boil faster. We will not instill in our children values ​​that we do not have ourselves. But our children are different. They deny our open and hidden dualism, when we say one thing and do another, both in the family, at school, and in the state. Therefore, if we talk about a new person, he will become himself, he will be born himself. You don't have to do anything. When I say that we will not change anything, I mean that we will not change anything from above. That is, you need to use the rust method.

Anatoly, how do you position yourself? Are you a businessman, economist, publisher, philanthropist? Who you are?

Two years ago I would have said that I was a businessman. But today... Patron - no. Although a person working in education is a philanthropist. But a philanthropist is still someone who gave and saw how beautiful it turned out. When you participate in this yourself, and create with your own tears, this is probably not philanthropy, this is a mission.

So you are a missionary?

Probably so.

Interviewed by Lyudmila Sergienko

to the magazine "Man Without Borders"