What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, you are probably interested in: what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial journey, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But you still need to find your niche, analyze demand and set adequate prices, otherwise you may be left with nothing, waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

Opening any business begins with market analysis, namely, determining demand.

Why is this so important?

Imagine finding suppliers from whom you purchase goods and opening a brick-and-mortar or virtual store.

You spend days, and then weeks, waiting for the first buyers, but the goods still lie there.

Where are the promised benefits and profits?

Therefore, to prevent such a situation from arising, it is necessary to conduct a demand analysis.

Instructions for demand analysis:

Refer to the Internet.

This will be especially true if you want.

To do this, you need to study query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, enter keywords and check the number of requests.

If the figure is modest, it means that no one is interested in such a product.

In a situation with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche may be occupied by many competitors who will create interference.

Conduct marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your region.

Pay attention to what people are buying and which stores are empty without customers.

Also analyze the prices.

Perhaps for some groups of goods they are overpriced, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future buyers.

For example, people from a small town are unlikely to appreciate your desire for luxury dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of some metropolis.

But if in your city there are many young families with small children, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you will be able to sell them profitably.

Conduct a survey of potential buyers.

Compose a short questionnaire with questions, print out the required number of copies and distribute them to residents of your city.

Questions should be short and succinct so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's return to the online store.

Thanks to this method, even before you start selling, you will be able to understand what is profitable to sell online.

To do this, create a landing page on the Internet (the user goes to it when they click on the ad), on which you will place information about the product.

Of course, users will not be able to place a real order, since they will be notified that the product is out of stock or there is a problem with the server.

But by the number of clicks from the order page, you can analyze how interesting your product is to the population.

What is profitable to sell: 5 categories of goods “high demand”

Anyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchphrase accurately demonstrates trade relations.

When a population has certain needs, someone must satisfy them.

And those seeking an answer to the question: “What is profitable to sell?” come to the rescue.

And what the population wants will be profitable.

Products in high demand include:

Foodstuffs.

But it’s important not to make a mistake here; if there is one grocery store for every three residential buildings, then this is definitely not an option.

To sell food products profitably, you can choose one of the following options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in big cities);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea/coffee, dairy products, baked goods, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such products are used up quickly, so people must constantly renew them.

   If you want to sell them profitably, then take a closer look at new brands, as well as those that can only be found on the Internet.

   Clothes and shoes.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   It tends to be updated more frequently among the population, so you may end up with repeat customers.

   If you are ready for a larger-scale business, but do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them because babies grow quickly, so parents are forced to constantly buy something new.

   Particularly in demand are diapers, hygiene products, baby formula, bottles and other products necessary for children.

   Household goods.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of the fact that fitness is fashionable now, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great variety, you can break through if you offer the girls new manufacturers or a better price.

Original accessories.

With the right presentation, you can profitably sell cases for phones and tablets, backpacks, bags, wallets, hand-knitted hats and scarves, newfangled chokers, jewelry, pillows, cups, photo frames, candles and home decorations.

You will be required to create a specific concept for the chosen direction, and try to offer customers something that is not yet on the market.

For example, you should not sell bags and wallets that can be bought in a regular store; offer handmade accessories or in a specific style.

Anti-stress coloring pages (coloring books for adults).

This is a bestseller this year and last year.

You can really get hooked on these coloring books, and having painted one copy, you want to start a new one.

Plus it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, you can see young people and men growing beards on the streets.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not have to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We gradually approached the topic of what is profitable to sell online.

The volume of online purchases is increasing every year, because buyers benefit from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think things over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I would like to talk about those categories that we have not yet touched upon.

5 profitable products to sell online:

Electronic equipment and accessories for it.

This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, protective glasses and films.

A markup of 200-400% allows you to sell goods profitably and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found to suit every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales of them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to update spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And you can find everything you need on the Internet.

Drones and quadcopters.


Nowadays there is a boom in products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which certainly attracts people.

The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, the network has a large selection of aircraft in different price categories.

Hobby goods.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, etc.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of enthusiastic people in one locality.

LED lighting.

In an era of colossal energy consumption, many are switching to more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

This is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different wattages and price categories, you can satisfy customer demand.

To trade goods from China online,

Pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough demand analysis can you know what is profitable to sell now in the modern world.

Take your time and look at a few ideas.

Explore each of them in more detail and choose what you like.

Only in this case will you be able to establish an interesting and profitable business.

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Greetings, dear reader. In this article we will look at the topic of what products are sold on the Internet, what people are interested in at a given time, and learn how to do an express analysis of various goods and services.

Why might this be useful to us, you may ask? Good question, let's look at all this with live examples.

A certain Artem, an aspiring entrepreneur who had previously worked as a sales manager in a small company, wondered about his own business. Artem decided to sell new technology, starting his business by selling Google Glass (smart glasses that recognize voice commands).

First of all, he concluded an agreement with the supplier, purchased the first batch, launched a website and an advertising campaign. Artem was sure that such a cool new product would definitely be popular and would bring good money from sales.

As some have already guessed, Artem forgot to analyze the market. The demand for these glasses began to dry up, at least in Russia. The majority already bought these glasses immediately after the release + due to the sharp rise in the dollar at the moment (02/23/15), the glasses began to cost more than 100 thousand rubles, which further reduced the likelihood of their purchase.

What tool can you use to learn how to analyze demand?

How to find out the current demand for a product or service

The Keyword Statistics service on Yandex will help us with this; we will focus on this service, because The Yandex search engine in 2014 occupied and now occupies approximately the same amount in 2015 - 58.4% of all search queries on the Russian Internet, which means it contains the maximum information.

Let's take the same example with Artem and the new Google Glass.

To determine the current demand for glasses, enter the phrase “google glass” (without quotes) into the service search window.

8910 impressions per month were recorded by Yandex for a request containing the words google glass; in the screenshot you can see the most frequently clogged phrases. The data is for the previous month.

Please pay attention to this indicator: SHOWINGS. Many people mistakenly believe that impressions are based on the number of people, but this is not true.

P impressions are not the number of people, since 1 person can hit google glass + [additional word] 2, 3, or more times, eventually the search engine sums up all impressions.

I will give an example for easier understanding:

When searching for a supplier of his goods, Artem entered the following phrases:

• Google Glass;
• Google glass price;
• google glass buy in Russia.

As a result, Wordstat will display 3 positions:

1. Google glass - 3 impressions;

2. google glass price - 1 display;

3. google glass buy in Russia -1 show.

The essence, I think, is clear, if it is not clear, ask in the comments.

Earlier I said that in 2014, 58.4% of users used Yandex, respectively, to calculate a more accurate number of impressions in all search engines, the number follows 8910 impressions / 58.4% * 100% = approximately 15257 impressions were registered in all search engines.

This calculation is very rough, but it allows us to estimate the current demand for a product in the shortest possible time.

For a more accurate calculation, you can use keyword statistics from other major search engines.

As a result, we can conclude that people are interested in this product. For more accurate conclusions, you should pay attention to commercial words, such as: buy, price, cost etc.

To consolidate the material, indicate in the comments which topics you checked.

How to find out what people buy online in winter, summer or holidays.

Still, the Yandex Keyword Statistics Service can help us in this matter.

To analyze seasonal goods, I propose to consider the situation using the example of a tire store.

In order to see when people are looking for tires, just enter the request “buy tires” into the search bar and switch the checkbox to the “Request History” tab (see screenshot, indicated by an arrow).

Looking at the above graph, we can conclude that people actively start looking for tires during certain periods. March-April (summer tires = when the snow melts) and October-November (winter tires = when the snow starts to fall).

By analogy, you can analyze queries and understand what is bought in winter, what is bought in summer, as well as what goods are bought for the New Year, with the exception of the Christmas tree and New Year's toys.

We use this method to determine seasonality.

How to identify future demand and analyze demand for the previous period

To analyze this issue, 2 tools will help us:

From Yandex. We are already familiar with Wordstat, I’ll show you with an example how best to carry out the analysis.

Suppose we want to find out the demand for the service “breast augmentation” and take the second request “breast plastic surgery” for a better understanding of the situation. We enter both phrases one by one into the Wordstat search bar, check the “Query history” checkbox, and finally look at the statistics for the previous 2 years.

We see that the demand for the service “breast plastic surgery” is falling. My guess is that artificial breasts are no longer in fashion. Let's check the request for breast augmentation to more accurately confirm our guess.

The same thing, demand is falling, although the graph shows that there is a certain seasonality at the end of the year, in connection with the New Year holidays. Apparently someone wants to give themselves a gift. =)

Let’s go to the Google Trends service, the interface is not complicated, enter the request “breast enlargement”, select a comparison by Countries and regions - I select Russia.

The output is a graph with results for the previous few years. The graph clearly shows a gradual decline in interest in this service. One can draw a superficial conclusion that this direction is not very interesting in the future.

But for example, the request “fitness”, on the contrary, is only becoming more popular every year.

The graph clearly shows how its popularity is growing. Also in Google Trend, there is a “Forecast” checkbox; when activated, Google completes the chart for the year ahead; this happens on the basis of previous data if there is enough of it for analysis.

A quick question, do you think the demand for the “plastic windows” service is growing based on the data in the graph below? Give reasons for your answer.

Write your answers and arguments in the comments, after 10 answers, I will give my comment.

To help, additional information and a hint for you - pay attention to the growth of the Internet audience over previous years and correlate the data with the history of requests.

What do they buy in the online store in my region?

In order to find out, we will need to open our favorite Wordstat service.

We can view this information in 2 ways:

1. by turning on the checkbox - “by region”

2. specifying the search region

Let's consider both options using the example of our hero Artem. Artem realized that it was most likely not profitable to sell glasses from Google, because... The market is very limited by high price and low demand. So he decided to start working on smart watches.

Let's analyze this request.

Method 1

Step 1 - Turn on 1 checkbox “By region”;

Step 2-Select the “Cities” tab.

Now we see that the greatest demand for this product is in Moscow, then St. Petersburg, Yekaterinburg, etc.

Method 2

Step 1 - Click on the choice of region, the default is Russia;

Step 2 - Select the desired region, in my case it is Moscow and the region;

Step 3 - Click the Select button.

As a result, we see all the statistics on the number of requests and key phrases. We can also look at statistics on request history, etc.

Result:

While reading this article and completing the tasks, we know and can give answers to the following questions:

1. What they look for on the Internet. How, based on this, using commercial words you can understand what people want to buy.

2. What phrases do people use to search for our services?

3. How to find out the seasonality of a product.

4. We know how to identify future demand for a product and how to analyze the future period.

5. How to find out the exact situation for each region.

Bonus for pinning

Based on statistics, write down which brand of car people are most interested in at the moment in Russia, give your answer in the comments:

1. Lada (Vaz);

2. Toyota;

3. Nissan;

6. Mercedes.

In which region is this brand most often searched for?

Analyze the future demand for Lada (VAZ) for the coming year.

Understanding how interesting the product you offer is to Internet users can not only change the trade development strategy, but also force you to abandon business development if the demand is not great enough. How to find out the demand for a product is the most important question, and we will try to sort it out today.

How do search engines help in demand analysis?

Search engines are designed to provide the information the user needs. The search engine determines whether the information meets the “client’s” expectations based on the query – a keyword or phrase that the visitor types into the system’s search bar. The search engine remembers queries entered by users, which allows them to collect complete statistical information over time about the popularity of a particular query, seasonal trends and the dynamics of changes in user interests for a product. Access to such query databases will allow you not only to determine the demand for your product on the Internet, but also to predict the potential volume, level and geography of sales, as well as prepare for seasonal declines in customer activity.

Analysis of query statistics using the WordStat service

In Russia, in order to determine the frequency of queries (the number of user requests to search engines using keywords), mainly one search query statistics system is used. These are statistics of queries from Yandex search engines.

Yandex search engine keyword statistics are provided by the WordStat service.

You simply enter the keyword you are interested in into the search bar, and the system displays the number of impressions of this phrase in Yandex search results per month.

It is important to pay attention to the following point. The Yandex statistical tool shows not the number of requests, but the number of impressions of a word or phrase. That is, it cannot be said that, according to the figure presented above, 244,724 people were interested in “wristwatches” in the Yandex search engine per month. In this case, the figure takes into account how many times the phrase “wristwatch” was shown to Yandex users by the system. In order to avoid the error associated with taking into account a large number of irrelevant queries, it is necessary to do work related to “cleaning up” queries, i.e. from the total number of requests, it is necessary to subtract all left requests that clearly do not imply the purchase of your product.

Yandex statistics also allows you to “target” requests, that is, determine the number of requests for a particular geographic area:

The service also makes it possible to assess the seasonality of goods on the Internet:

However, thanks to Yandex keyword statistics, you can imagine a fairly complete picture of the demand for your product, which you plan to sell through an online store. Just don’t forget that the total number of users of the Yandex search engine is currently about 50% of Runet users. This means that to obtain the final result, the resulting number of target requests must be divided by 0.5 (50%).

After an initial assessment of demand has been carried out, you can proceed to the sales planning stage, during which it is necessary to make a fairly accurate assessment of the potential traffic of the online store and, in accordance with this traffic, estimate the sales potential of the product. But we will tell you about this later...

Best regards, Maksimov M.

We will find out whether there is a demand for the product after you have made it (read in the article) and you will need to test it (for methods of testing a niche, read in the article). One of the common ways to find out demand and presence of demand for goods on the Internet, the services are Yandex wordstat, google adwords and rambler adstat. We will check our product that we will sell online, so we look at presence of demand online.

Since there is only one method, but there are three services (all of them are made according to the same principle), let’s look at the example of Yandex. For other services, the same actions will need to be performed, the design of the resource itself will simply be different. Here the main thing for us is to understand the principle of operation itself, what we should “focus on”.

How we will check the demand and availability of demand for the product.

Step by step instructions:

• Open the website www.wordstat.yandex.ru in your browser. After this, you will see a page like this:

• Let's start by choosing the region in which we plan to sell our product. So we'll watch demand and presence of demand not all over the world, but in a specific region (since we are not going to sell all over the world yet 😎). So, in order to select a specific region, we click on the button "all regions", which is located on the right, immediately below the input line (as shown in the figure). Select Russia or another region in which you plan to sell.

• After selecting the region, you need to enter your key query (product name) into the search bar, and also substitute the words “buy..” and “online store..”. For example, “buy a bag” or “online bag store.” Next, click on the button "pick up". Below you will see a list of key queries and the number of impressions per month.

It is important to note here that not all requests are suitable for us. Naturally, you need to look only at relevant queries. If your product is requested by 3000-5000 people/month or more, then the product is in good demand. If less, then there may be 2 reasons:

1. the product is exclusive (or it is simply rarely bought, such as massage chairs),
2. the product is not in demand, which means it’s worth reconsidering and choosing another niche.

If you plan to sell only in a certain city (or region) at the initial stage, you can look at the number of requests for a specific city (region). To do this you need to click on the button "by region", which is located below the search bar.

You also have the opportunity to check the request chart for the previous and current year. This tool will help you understand how seasonal your product is. To do this you need to click on the button "query history".

From this chart we see that sales peak in August and March. This is obvious and understandable :-D.

But you can also notice that the number of requests has increased compared to last year. This means that the niche is developing and not dying out. If we look at the request “buy a multicooker”, we will see a different picture (try to analyze it yourself). Thus, after a short analysis, you can find out demand and availability of demand for goods on the Internet.

P.S.: If you have any questions, write in the comments. If you liked it, share it with your friends on social media. networks, don’t be greedy :-D. And also subscribe to blog updates so as not to miss new articles.

Good morning, magazine readers. I.M.. Thanks to web analytics, we see that there are more and more regular readers (those who come directly by entering the site address), and this is very pleasant. This means that we really produce useful content that helps you in your work or business development.

Today, we just want to touch on the topic of business, or rather its launch and promotion on the Internet. Before opening an online store or launching SEO website promotion, it is worth conducting an analysis of demand on the Internet, and then conducting a niche test. If you already have a site, then it’s better to go straight to .

Analysis of search queries Yandex Wordstat

The first thing to start with is the Yandex service - Wordstat.

Statistics of key queries Yandex Wordstat

As we can see, the number of requests for the keyword “iPhone 7” is simply huge. This suggests that the demand for them is very high, but most likely the competition is also high.

But if you are going to sell overalls for cats, the situation is not so rosy.

Statistics on the request “overalls for cats”

And this means that, at least in this topic, promotion will not give a good result. It makes sense to test both the Display Network and a test launch on Instagram.

If you are targeting a specific region, you need to click "All regions" and select yours to view statistics only for your region.

As you can see in the picture above, for the “construction of houses” in the city of Omsk (you can select not only a city, but also a region, or several cities/regions), the statistics are quite competitive. This is data as of the end of November, and house construction is a seasonal service. To see how the statistics are distributed by month, you need to check.

As can be seen from the graph, the peak of requests falls in March.

Google Trends Query Popularity Analysis

By going to https://www.google.ru/trends/, the first thing you will see is the TOP popular queries over the last 24 hours.

To view the statistics of queries on Google, you need to go to the field "Themes" at the very top enter the request for which we need data. Let’s say this will all also be “building houses”.

Minus This service is that it shows not absolute, but relative data. Those. not the exact number of queries entered, but a popularity index from 0 to 100 points, where 100 points is the largest number of queries in a certain period of time.

On the same page you can see statistics by region, for different time periods, even for the last hour, even from 2004. Here you can also see separate statistics for web search, news search, image search and You Tube search.

Helpful This service is primarily because you can use it to find out what people are looking for right now! For example, by the time the 7th episode of Star Wars was released at the end of 2015, the demand for lightsabers had grown sharply, which means those who sold them or quickly began to sell them became quite rich.

Niche test

Once you have demand data, you can start launching advertising to test the selected niche. If you see that there are more than 2-3 thousand requests per month, according to Wordstat, then you can do a test run of contextual advertising in Yandex and Google. At the same time, if you work for the whole of Russia, not recommended include regions such as Moscow and St. Petersburg in the test advertising campaign due to the high cost of a click in these regions. Otherwise, you will spend your budget and never receive feedback.

Moreover, a test launch can be carried out even without having the goods in stock, simply by collecting pre-orders and assessing the solvency of customers.

When there is not enough demand in search engines for the product or service you want to sell, this is not a reason to abandon your idea. And in this case, you can test demand through social networks, VKontakte or Instagram. After all, the product or service you offer may not even occur to an ordinary person, but at the same time turn out to be very desirable for him.

You should also understand that the niche test is not an indicator for all areas of business and for business in general, so you can test your offer, as well as get feedback and decide whether to make adjustments and continue, or choose a different direction.

Conclusion

All the actions we have listed are designed to help you analyze and collect data on demand on the Internet. Based on these data, one can draw conclusions about the prospects for opening a particular direction in business.

Have you already conducted research in your field? Write your answer in the comments.