Tell me, are you absolutely sure that you pronounce the names of world-famous foreign firms and companies correctly? For example, Nike, Lamborghini, Porsche, Moet & Chandon? How to correctly pronounce the famous Levi`s, Xerox, Samsung, Mitsubishi, not to mention Hyundai?

Not sure if you are doing this without errors.

1. Nikes.

The name of the brand comes from the name of the goddess of victory Nike and the original sounds “Nike”. This is how it is pronounced in the United States. However, ignorance of this fact on the one hand, and the rules for reading the English word “nike” on the other hand, have led to widespread incorrect transcription of “Nike” in Europe in general and in Russia in particular. The essentially incorrect name not only caught on and stuck, but is also used in the name of the company’s official representative in Russia.

2. Lamborghini.

The Italian manufacturer of expensive sports cars is called Lamborghini. According to the rules of reading in Italian, if there is an “h” after “g”, then it is read as “G”. However, in Russia the incorrect pronunciation of “Lamborghini” is so common that even Google’s auto search system returns it exactly. But if you say Lamborghini in the usual way to an Italian, they will look at you as an idiot who has caused a serious insult.

3. Hyundai.

Translated from Korean, "Hyundai" means "modernity". The correct Russian transliteration of this word is “hyunde” with the emphasis on the last syllable. In Russian advertising, they delicately try not to pronounce the name, limiting themselves to only the English spelling, although the spelling “Hyundai” is used on the company’s official website. People call the Korean automaker “Hyundai”, “Hyundai”, and even “Hyundai”.

4. Porsche.

It is pronounced “Porsche” with the emphasis on the first syllable after the name of the company’s founder, Ferdinand Porsche. Russians either confuse the stressed syllable or lose the ending, wondering why the final “e” in the name of the luxury SUV Cayenne (Porsche Cayenne) is not readable.

5. Be-Em-We.

It’s stupid, of course, but some fighters for the correct naming of everything and everyone insist that you need to say “B-M-Double-U”. No need - because "Ba-Em-We" is a perfectly adequate pronunciation for BMW, the German automaker whose name is famously derived from an abbreviation of Bayerische Motoren Werke. In German, the letters included in the brand name are called that way, and W is “We”.

6. Moet e Shadon.

Contrary to popular belief in Russia, the name has a worldwide famous brand When pronouncing champagne wines, it is not the “t” in the word Moet that is removed, but the “n” in the word Chandon. The conjunction “and”, represented in the name by an ampersand, is read, as it should be in French, “e”.

7. Levis.

Careful research has revealed that both variants have long been firmly established in general use, and even in the United States both variants exist. People continue to be interested, argue, prove, but the entire evidence base in this case comes down to two points: native English speakers most often speak Levis, because according to the rules English name Levi is pronounced "Levi"; but the creator of the first jeans was named Levi. Levi Strauss was a German Jew who was given the name Loeb at birth. At 18, he moved from his native Bavaria to San Francisco, and his name became Levi for ease of pronunciation in the States. And if you follow the grammar of the English language, then “Lewis” is more correct.

8. Zirox.

Surprisingly, it’s actually “Zirox” and not “copier”. In the States, the initial letter "X" is always read as "Z". "Xena - Warrior Princess" is also spelled "Xena", by the way. But in Russia, from the very first Xerox copier they called it a copier, and now no one will understand what they mean. we're talking about, if he hears “Zirox”.

9. Samson.

Samsung is pronounced in Russia as “Samsung”, but more correctly “Samson”, with the emphasis on the first syllable, which means “three stars”.

10. Mitsubishi.

Russian representative office Japanese automaker Mitsubishi has focused on the Mitsubishi variant in its latest campaign. The penultimate sound in Japanese is actually read as something between “s” and “sh”, but closer to “s” than to “sh”, which is why the vast majority of Japanese speakers and translators Japanese language continue to insist on Mitsubishi.

11. Mercedes

I quote a comment to one of the posts on this blog:

In Russia, thanks to a more “advanced” alphabet, on average foreign words are pronounced significantly more correctly than in English-speaking countries. But strange things arise with the emphasis. In Russia, the Spanish name Dolores is pronounced absolutely correctly. There are no problems with the Portuguese surnames RamIres, Sanchez. Thanks to the film "Aliens" - vAskez. But Mercedes was unlucky - the emphasis “went” somewhere.

But the car was named after a girl with Spanish name Mercedes. That's why Daimler cars were called Mercedes

Well, now this may be a distant topic for some, but still - a cheat sheet with the rules for pronunciation of designer names and brand names.

Alexander McQueen - there are no problems with the name Alexander, but his last name is often pronounced incorrectly: you need to say McQueen instead of McQueen.

Azzedine Alaia - the three vowels in this designer's last name should not scare you, his name is Azzedine Alaia.

Badgley Mischka is not the name of one person, but the surnames of the founders of this designer brand, Mark Badgley and James Mischka.

Balmain - in English, the name of this brand is pronounced “Balmain”, but it has French roots, so the correct name will be “Balmain”.

Bulgari - the jewelry brand sounds like “Bulgari”, not “Balgari”.

Burberry - there are a lot of discrepancies with this English brand, and in order not to confuse you, we will not list them: the correct version is “Burberry”.

Carolina Herrera - the first letter in the designer’s surname turns out to be mute, so “Carolina Herrera”.

Cartier - with the emphasis on the last syllable, the correct name would be "Cartier".

Céline - despite the imaginary accent mark above the letter E, it would be correct to put the stress on the last syllable: “Celin”.

Chloé is a truly French brand; its name is pronounced in the French manner “KloE”, not “Chloe”.

Christian Louboutin - the famous shoemaker's name is CHRISTIAN LOUBOUTAN, and his shoes are abbreviated as "Loubis".

Christian Lacroix - meet Christian Lacroix, and the last letter of his last name is unreadable.

Comme des Garçons - this Japanese brand pronounces its name in the French manner, so the correct word would be “Comme des Garçons” without the final letters C.

Dolce & Gabbana - learn by heart and never make mistakes, this is Dolce & Gabbana.

Dsquared - the complex name of this Italian brand is a play on words that reads as "DiscuErt".

Emilio Pucci - Emilio in this case is precisely Pucci with the emphasis on the first syllable, but not PUSI or PUKKI.

Etro - an Italian brand has an emphasis on the first letter, so “Etro” and not “EtrO”.

Hermès - in Russia for a long time this brand was called nothing more than “HermEs”, although the correct version, taking into account French phonetics, would be the shorter name “ErmE” with an emphasis on the last syllable.

Hervé Léger - bandage dresses are produced by the Hervé Léger brand, but definitely not just any Hervé Léger.

Giambattista Valli is JAMBATTISTA VALLI, and his colleague Gianfranco Ferre sounds like Gianfranco Ferre.

Giorgio Armani - there is no point in offending the great designer, so remember that his name correctly sounds like “Giorgio Armani”.

Givenchy is not Givenchy, not Givenchy, but only Givenchy.

Jean-Paul Gaultier - with Jean-Paul everything is simple, but there are problems with the last name - it sounds like “Gaultier”.

Jimmy Choo is a brand of shoes and ACCESSORIES pronounced JIMMY CHOO.

Guess - please, not Guess, but simply “GES”.

Lacoste - read as spelled, but with an emphasis on the letter O.

Loewe - no matter how they distort the name of this Spanish brand, although it sounds quite simple: “Loewe”.

Louis Vuitton is not Louis, but LuI, and not ViutOn, but VuitOn. Write it down as a cheat sheet!

Marchesa - according to Italian rules, the name should be read as “Marchesa”, not “Marchesa”.

Miu Miu - almost like a meowing cat: “MIU MIU.”

Moschino - the brand name comes from the surname of its founder Franco Moschino.

Nina Ricci - by analogy with GUCCI we pronounce Ricci.

Proenza Schouler - the name of this American brand can almost “break your tongue.” Remember how the correct version is read: “ProEnza Schooler”.

Ralph Lauren - the correct pronunciation would be LOREN, not LorAn, because it is an American brand.

Salvatore Ferragamo - take a deep breath and practice: “Salvatore Ferragamo.”

Sergio Rossi is not Sergio, as in Spain, but Sergeo, in the Italian style.

Sonia Rykiel - everything is clear with Sonia, and the designer’s surname reads “RikEl”.

Tommy Hilfiger - for some reason this simple name causes difficulties for many. It would be correct to say “Tommy Hilfiger”.

UGGs are not “uggs”, but “ags”, which, however, does not prevent everyone from calling these shoes simply uggs.

Versace - we say “VersAce” with the emphasis on the penultimate syllable.

Vionnet is not “Vionet” in the English manner, but “VionnE” with the last letter lost.

Yves Saint Laurent- this name is now on everyone’s lips in connection with the release of the biographical film, so make no mistakes, this is Yves Saint Laurent and no one else.

Transcription and reading rules in English are two closely related concepts. Reading rules explain how letters and letter combinations are pronounced different cases, and with the help of transcription we record and read speech sounds.

Reading rules can confuse a beginner. There are many of them, they are confusing, and there are more exceptions than the rules themselves. In fact, these rules are only so scary if you understand them deeply and try to learn them by heart, along with the exceptions. In reality, everything is much simpler: reading rules do not need to be remembered by heart.

While studying English, you will constantly be doing something, and soon you will learn to correlate letters and sounds without thinking, automatically. There is no need to worry about exceptions either. Usually the pronunciation, spelling and meaning of a word are remembered as one whole - you just know that such and such a word is pronounced this way.

Feature of English phonetics: we write “Manchester” - we read “Liverpool”

The phonetics of the English language has a noticeable feature: words are often read differently from how they are written, that is, from the spelling of a word it is not always possible to guess how it is pronounced. As linguists joke: “We write “Manchester”, but read “Liverpool.”

In the history of many languages, the following pattern can be traced: the phonetic structure becomes more complex, but the letters and spelling remain the same or change with great delay. English is no exception. At the dawn of its development, words were read and pronounced more or less similar, but over time this discrepancy became greater and greater, the situation was aggravated by the diversity of dialects, and now we are in words though, thought And through read a combination of letters - ough completely different, although the words themselves differ by one letter.

Nobody is in a hurry to reform English spelling; there are many reasons for this. For example, the English language has long no longer had a single “control center”. Reforms initiated in London may be coolly received in Sydney and rejected in Washington. And in general, spelling reform is always a painful process that meets resistance among a significant part of native speakers. It's much easier to leave it as is.

What is transcription and why is it needed?

Transcription in English is the recording of speech sounds using special characters. She should not be afraid or avoided, because she is a very good assistant in learning the language, which will be great for saving time and helping to avoid mistakes. One glance at the transcription of an English word is enough for you to understand how it is read correctly.

When you memorize or write down a new word that comes across in the text, you definitely need to look at its transcription and/or listen to the pronunciation (for example, in), otherwise you may remember it incorrectly, and then they will not understand you.

Is it possible to write English words in Russian letters?

Sometimes on websites or even in books you can see “English transcription in Russian” or “pronunciation of English words in Russian letters” - that is, writing English words in Russian letters. Like, why learn sophisticated icons if Can convey sounds in Russian letters? Then what it is forbidden. The phonetics of the Russian language differs from the English phonetics so much that the sound can only be conveyed very, very approximately. We simply do not have some sounds of English speech, as well as vice versa.

Transcription and pronunciation of all sounds of the English language separately (video)

With this interesting video table, you can listen to the sound of all sounds separately and see how they are recorded using transcription. Click on play and wait for the video to load completely, then click on the sound you want.

Please note that in the transcription, in addition to the symbols themselves denoting sounds, the following are used:

• Square brackets– traditionally, transcription is always written in [square brackets]. For example: [z].
• Vowel length icon– in English, vowels can be long or short, longitude is indicated by a colon after the vowel. For example: .
• Accent icon– if a word with more than one syllable is transcribed, the stress must be indicated with an apostrophe (comma at the top). It is placed before the stressed syllable. For example: – decision.

In total, there are 44 sounds in the English language, which, like in Russian, are divided into consonants and vowels. Among them there are sounds similar to Russian, for example: [b] - [b], [n] - [n], and sounds that have no analogues in the Russian language: [ ð ], [θ ].

In English phonetics there are no such concepts as softness/hardness of consonants, but there is longitude of vowels (not characteristic of the Russian language) - vowels can be short [a] and long. It should also be noted that vowel sounds in English can be:

• single (monophthongs): [ i: ], [ e ],
• consisting of two sounds (diphtogni): [ ai ], [ ɔi ],
• consisting of three sounds (triphthongs): [ aiə ].

Diphthongs and triphthongs are read and perceived as solid sounds.

Table of English sounds with examples and cards

Having studied how English sounds are pronounced individually, be sure to listen to how they are read whole words. It is often easier for students to understand and hear the pronunciation of English sounds when they are heard as part of a word, rather than separately.

In the tables below, all sounds are given with example words. Using electronic cards you can listen to the pronunciation.

Consonants in English
[ f] fox	[ d] date	[ v] vase	[ k]cat
[ θ ] think	[ g] go	[ ð ] father	[ tʃ] change
[ s] say	[ dʒ] age	[ z] zoo	[ m] mom
[ ʃ ] ship	[ n] nose	[ ʒ ] pleasure	[ ŋ ] sing
[ h]hound	[ l] lazy	[ p] pen	[ r] red
[ b] bro	[ j] yes	[ t] today	[ w] wine

Vowel sounds in English
[ i:] he, she	[ ei] name	[ i] his, it	[ ai] line
[ e]ten	[ au] town	[ æ ] hat	[ ɔi] toy
[ a:] car	[ ou] go home	[ ɔ ] not	[ iə] here
[ ʌ ] nut	[ ɛə ] dare	[ u] good	[ uə] poor
[ u:] food	[ juə]Europe	[ ju:] tune	[ aiə] fire
[ ɜ: ] turn	[ auə] our	[ ə ] paper	[ ɔ: ] all

How to learn to pronounce English sounds?

There are two approaches:

1. Theoretical- usually in textbooks detailed description how to press your tongue against the roof of your mouth to form a certain sound. With an illustration showing a cross-section of a human head. The method is scientifically correct, but it is difficult to use on your own: not everyone will understand what it means to “slide the upper teeth along the lower lip” and will be able to perform this action.
2. Practical– listen, watch and repeat. I think it's much easier this way. You simply repeat after the announcer, trying to imitate the sound as accurately as possible. Pay attention to articulation, try to repeat all movements of the lips and tongue. Ideally, of course, someone should supervise, but you can simply record yourself on a webcam and watch from the outside.

If you want to repeat after the speaker, imitating his speech, I recommend using the materials on Puzzle English, namely the “Video Puzzles” exercises, which are aimed at developing listening comprehension. In video puzzles, you can slow down your speech and, as in Lingvaleo, watch the translation of words by clicking on them directly in the subtitles.

In video puzzles, you first need to watch a video and then assemble sentences from words.

Detailed review of this service:

In addition, for practical classes different kind people Many videos have been shot and are available on YouTube. For example, these two videos examine in detail the sounds of English speech in the American and British versions:

British pronunciation

American pronunciation

When you start learning English, you shouldn’t strive to achieve “perfect” pronunciation. Firstly, there are a lot of varieties of pronunciation (the “generalized” British and American versions are presented above), and secondly, even native speakers who speak professionally (for example, actors) often take lessons from special trainers in order to master the features of or another version of pronunciation - practicing speech is not an easy task.

Just try to speak in a way that 1) is understandable and 2) doesn’t hurt your ears too much.

Reading rules in English: table and cards

Reading rules in English are, rather, not even rules, but generalized recommendations that are not particularly accurate. Not only that, say, the letter “o” in different combinations and types of syllables can be read as nine in different ways, there are also exceptions. For example, in the words food, too it is read as , and in the words good, look – as [u]. There is no pattern here, you just need to remember this.

If you look in different books, it turns out that the rules of reading, and indeed phonetics in general, can be told differently by different authors with varying degrees of immersion in detail. I think that there is no point in delving into the jungle of phonetic science (you can dive into it ad infinitum), and the easiest way is to take as a basis the most simplified version of the reading rules, that is reading rules in English for children.

For this article, I took as a basis the rules given in the textbook “English. 1 – 4 classes in diagrams and tables” N. Vakulenko. Believe me, this is more than enough for both children and adults!

What is an open and closed syllable?

In English, there are open and closed syllables; it also matters whether it ends with the letter “r” and whether it is stressed.

A syllable is called open if:

• the syllable ends with a vowel and is the last in the word,
• a vowel is followed by another vowel,
• a vowel is followed by a consonant, and followed by one or more vowels.

A syllable is closed if:

• it is the last in the word, and ends with a consonant,
• A vowel is followed by two or more consonants.

In these cards and the table below you can see how to pronounce different letters in different combinations and syllable types.

Reading rules
Reading the letter “A”
A – in open syllable	name, face, cake
A [æ] – in closed syllable	hat, cat, man
A – in a closed syllable on r	far, car, park
A [εə] – at the end of the word vowel + re	dare, care, stare
A [ɔ:] – combinations all, au	all, wall, fall, autumn
Reading the letter “O”
O [əu] – in an open syllable	no, go, home
O [ɒ] – in a closed stressed syllable	not, box, hot
O [ɜ:] – in some words with “wor”	world, word
O [ɔ:] – in a closed syllable with r	form, fork, horse, door, floor
O – in combination “oo”	too, food
O [u] – in combination “oo”	book, look, good
O – in combination “ow”	town, down
O [ɔɪ] – in combination “oy”	toy, boy, enjoy
O [ʊə] – in combination “oo”	poor
Reading the letter “U”
U, – in an open syllable	pupil, blue, student
U [ʌ] – in a closed syllable	nut, bus, cup
U [u] – in a closed syllable	put, full
U [ɜ:] – in combination “ur”	turn, hurt, burn
Reading the letter “E”
E – in an open syllable, combination “ee”, “ea”	he, she, see, street, meat, sea
E [e] – in a closed syllable, combination “ea”	hen, ten, bed, head, bread
E [ɜ:] – in combinations “er”, “ear”	her, heard
E [ɪə] – in combinations of “ear”	hear, near
Reading the letter “I”
i – in an open syllable	five, line, night, light
i [ɪ] – in a closed syllable	his, it, pig
i [ɜ:] – in combination “ir”	first, girl, bird
i – in combination “ire”	fire, tired
Reading the letter “Y”
Y – at the end of a word	try, my, cry
Y [ɪ] – at the end of a word	family, happy, lucky
Y [j] – at the beginning or middle of a word	yes, year, yellow
Reading the letter “C”
C [s] – before i, e, y	pencil, bicycle
C [k] – except for combinations ch, tch and not before i, e, y	cat, come
C – in combinations ch, tch	chair, change, match, catch
Reading the letter “S”
S [s] – except: at the end of words after ch. and voiced acc.	say, books, six
S [z] – at the end of words after ch. and voiced acc.	days, beds
S [ʃ] – in combination sh	shop, ship
Reading the letter “T”
T [t] – except combinations th	ten, teacher, today
T [ð] – in combination th	then, mother, there
T [θ] – in combination th	thin, sixth, thick
Reading the letter “P”
P [p] – except for the combination ph	pen, penalty, powder
P [f] – in combination ph	photo
Reading the letter “G”
G [g] – except for combinations ng, not before e, i, y	go, big, dog
G – before e, i, y	age, engineer
G [ŋ] – in combination ng at the end of a word	sing, bring, king
G [ŋg] – in combination ng in the middle of a word	strongest

The most important reading rules

The table above looks very busy, even intimidating. From it we can highlight several of the most important rules, which have almost no exceptions.

Basic rules for reading consonants

• The combination ph is read as [f]: photo, Morpheus.
• The combination th is read as [ð] or [θ]: think there. These sounds do not exist in the Russian language; their pronunciation requires some practice. Do not confuse them with the sounds [s], [z].
• The combination ng at the end of a word is read as [ŋ] - this is a nasal (that is, pronounced as if in the nose) version of the sound [n]. A common mistake is to read it as . There is no “g” in this sound. Examples: strong, King Kong, wrong.
• The combination sh is read as [ʃ]: ship, show, shop.
• The letter “c” before i, e, y is read as [s]: celebrity, cent, pencil.
• The letter “g” before i, e, y is read as: age, magic, gym.
• The combination ch is read as: match, catch.

Basic rules for reading vowels

• In an open stressed syllable, vowels are usually read as in: no, go, name, face, pupil, he, five. These can be monophthongs and diphthongs.
• In a closed syllable, vowels are read as short monophthongs: nut, got, ten.

How to remember reading rules?

Most people who are fluent in English as a foreign language will not be able to immediately name even a few basic reading rules. Rules readings do not need to be memorized, you need to be able to use them. But is it possible to use what you don’t know? As much as possible! Thanks to frequent practice, knowledge turns into skills and actions begin to be performed automatically, unconsciously.

In order for the reading rules to quickly reach the automatic stage, I recommend:

• Study the rules themselves - read, comprehend, speak examples out loud.
• Practicing reading aloud will help develop pronunciation skills, and at the same time, the rules of reading will be reinforced. Take the text with audio, video with subtitles so that you have something to compare it with.
• Do small written works – writing practice is good for development vocabulary, consolidating grammar knowledge and, of course, improving spelling.

Even the most advanced fashionistas sometimes do not know how to correctly pronounce the names of some brands. Knowing English from school will not help in this case - the names of many famous brands come from the names of their founders, who came from different countries: French, Italians, English, Americans... Therefore, the brand name is often (not always) pronounced the way their surnames are read - according to the rules of their native language.

To prevent trips to fashion boutiques and beauty corners from turning into an illiteracy test, we have compiled a list of how to pronounce brand names that most often cause difficulties with correct pronunciation. How to correctly pronounce the names of fashion brands Buying clothes and shoes from famous brands seriously complicates our lives. Now we not only cannot live without our favorite Christian Louboutin pumps, but we also don’t know how to correctly pronounce the name of the brand. You should not try to translate the brand name into Russian on your own; at best, they simply won’t understand you, and at worst, you will look funny.

Azzedine Alaïa is a French designer with Tunisian roots. Usually, difficulties in pronunciation are caused by his surname with a letter of the Latin alphabet. Azzedine Alaïa – everything is simple and easy. Balenciaga - The correct answer is "Balenciaga". It's very simple!

Balmain – according to English rules it sounds like “Balmain”, but the brand is named after the surname of its creator, French designer Pierre Balma, which means it’s correct to say Balmain.

Chloé - Chloe - just like that, with an emphasis on the “e”. Don't tell me you were thinking "Chloe."

Christian Lacroix – the name of the Christian Lacroix brand sounds correct with the emphasis on the last syllable. Moreover, the sound “r” is practically not pronounced, as if you were burring.

Christian Louboutin - the name of the French shoe designer, recognizable by its signature red sole, sounds like Christian Louboutan. But even professionals make mistakes when they say: “Louboutin”, “Louboutin”, “Lobutan”.

Givenchy is a French fashion house created by designer Hubert Givenchy, so we should say Givenchy.

Guy Laroche – the name of the French designer is correctly pronounced Guy Laroche. But many sometimes call him “Guy”.

Hermés – the brand name is often pronounced Hermé. It seems that according to the rules this is correct (the sound “s” should be absent in French transcription), but in this case it is correct to say Ermes.

The same applies to the Rochas brand – Rochas sounds right.

Hervé Léger is a French brand that became famous thanks to the invention of the bandage dress. Previously Hervé Peugnet, but Karl Lagerfeld advised the designer to change the unpronounceable surname to Léger. Pronounced Hervé Leger.

Lanvin – I immediately want to say Lanvin, but Lanvan is correct.

Louis Vuitton is the correct pronunciation of the brand name Louis Vuitton, not Louis Vuitton or Louis Vuitton.

Maison Martin Margiela - even for a beginner, even with good knowledge of the French language, it is difficult to correctly pronounce the name of the famous French brand. And it actually sounds quite simple - Maison Martin Margiela.

Rochas - Rocha with emphasis on the last syllable. Please note that the letter "s" is not pronounced.

Sonia Rykiel – Sonia Rykiel – this is the name of the queen of knitwear and the founder of the fashion house of the same name Sonia Rykiel.

Yves Saint Laurent is a French fashion house founded by Yves Saint Laurent, which is why we say nothing less than Yves Saint Laurent.

Zuhair Murad - literally sounds like Zuhair Murad in Russian.

Anna Sui – very often the name of a famous designer can be heard as Anna Sui, but it sounds correctly Enna Sui.
Badgley Mischka – you might think that this is the name of one person. In fact, the name consists of the surnames of two designers who founded the brand - Mark Badgley and James Mischka, and sounds nothing less than Badgley Mischka.

Burberry Prorsum is an English company, recognizable by its trademark – “cage”. It's pronounced Burbury Prorsum, but not "Burbury" or "Barbury".

Carolina Herrera is a Venezuelan-American designer. Usually difficulties arise with pronunciation of the surname. You need to speak in the Spanish manner, that is, Carolina Herrera.

Gareth Pubh – in Russian the name of the English designer sounds like Gareth Pugh.

Coach – many people love bags from the famous Coach brand, but not everyone knows how to correctly pronounce the brand name. Coach is the Russian name for a brand known for its fashion accessories.

Levi's - the creator of the famous jeans was named Levi and according to all the rules you should say Levis, not Levis. Although both options have long been in common use. By the way, in the states everyone says “Levis”. You can argue on this topic endlessly.

Manolo Blahnik is an English brand specializing in the production women's shoes. In Russian, the correct name of the brand is Manolo Blahnik.

Marc Jacobs – designer and founder of the eponymous fashion brand name is Marc Jacobs. Although some people manage to pronounce Marc Jacobs – it sounds funny.

Marchesa is an English brand, but its name is pronounced according to the rules of the Italian language - Marchesa.

Mary Katrantzou – despite the fact that the designer was born in Greece, the brand is English. That’s why we pronounce it in the British manner – Mary Katrantzou.

Monique Lhuillier - The name of the famous luxury wedding dress designer is correctly pronounced as Monique Lhuillier.

Naeem Khan – the name of the American designer of Indian origin sounds like Naeem Khan, but it’s definitely not “Khan”.

Prabal Gurung - both written and read - Prabal Gurung.

Proenza Schouler – no “Schuler”, it’s correct to say Proenza Schouler. This is how the American brand is correctly pronounced.

Ralph Lauren – despite the fact that the designer’s last name is French and many people mistakenly pronounce “Laurent”, the brand is American. And it’s correct to say Ralph Lauren with an emphasis on the “o.”

Rodarte - Rodarte.

Roksanda Ilincic – but the name of the brand Roksanda Ilincic, despite the fact that it is English, is pronounced according to the rules of Serbian transcription, since the designer was born in Belgrade. And she sounds like Roksanda Ilincic.

Vera Wang - the surname Wang can be pronounced as Wang and Wong, but the first option is still preferable. And the designer herself introduces herself as Vera Wang. The same applies to the Alexander Wang brand.

As a bonus, we present another name of a popular brand, which does not get along in the minds of Russian fashionistas. Nike - everyone knows the brand as Nike. Actually, it's correct to say Nike. But the first option has taken root in Russia so much that even the official representative office of the company in our country sounds differently than Nike.

Bvlgari - the brand name is based on the Latin alphabet, where “V” is equivalent to “U”. There is one more “but” - emphasis, so we say: “BulgAri”, and not like many “Bulgari”.

DSquared2 is an Italian brand founded by Canadian brothers, it should be pronounced Disquared, but not Disquared.

Ermenegildo Zegna is a real brain explosion. It’s quite difficult to pronounce the first time, but with practice, Ermenegildo Zegna is pronounced as easily as the well-known brands Chanel and Christian Dior.

Fausto Puglisi is another Italian brand that can often be difficult to pronounce. It's correct to say Fast Puisy.

Miu Miu is an Italian brand that is pronounced according to the rules of Italian transcription - Mew Mew.

Moschino – this Italian brand is read by the same rules. It is pronounced Moschino, not Moscino, as it sounds in English.

Giambattista Valli - nothing complicated - Giambattista Valli.

Other designer brands and marks

Ann Demeulemeester – the Belgian designer would be correctly called Ann Demeulemeester and nothing else.

Dries Van Noten – it’s hard to make a mistake in the name of this brand. As you may have guessed, Dries Van Noten sounds right.

Elie Saab is a Lebanese designer whose name sounds Elie Saab, but not El Saab.

Issey Miyake – finally, a Japanese designer has made it onto our list of “hard to pronounce brand names”. The name of the Japanese fashion legend is correct to say Issey Miyake. The name of the second famous designer Yohji Yamamoto from the country rising sun sounds like Yohji Yamamoto.

Loewe – when pronounced, it should sound something between Lowewe and Loewe.

Peter Pilotto - the name of the international brand is correctly pronounced Peter Pilato, and not “Pilotto”, as it seems at first glance.

Philipp Plein is a German designer, which is why the name is pronounced Philipp Plein, not Plein. The same case as with Calvin Klein - after all, we say Calvin Klein.

To figure it out, British i-D magazine I decided to conduct a fashionable lesson on illiteracy by releasing an educational video. In a four-minute lesson, along with a demonstration of the collections, models voice the names of brands, from Azzedine Alaïa to Zegna.

How to correctly pronounce beauty brand names

It's the same story with the pronunciation of the names of cosmetic brands. For example, everyone knows the l’occitane brand, many of us even use it. But they call it whatever they call it: Lokitan, Lossitane, and Lochitan. There is even a joke that the brand name has about 40 pronunciation options, but only one is correct - Locsitane.

Kiehl's is an American brand founded by John Keel, which is why it is pronounced the same way as his last name is pronounced - Keel's.

Sephora - most of us pronounce the name correctly, the only thing is that the emphasis should be on the last syllable, on “a”, that is, Sephora.

Babor – the name of the German brand also confuses many. BAbor is read correctly with the emphasis on “a”.

La Roche-Posay - the name of the cosmetics brand is read according to the rules of French transcription - La Roche Posay.

Pierre Fabre is another representative of pharmaceutical high-quality French cosmetics. Reading: Pierre Fabre.

Payot – we bet you didn’t even suspect that the brand has Ukrainian roots – its founder was born in Odessa. Only at the time of the creation of the brand she was already Mademoiselle Payot, which is why the name of the brand is read in the French manner - Payot, without pronouncing the letter “t”.

Sothys - Satis.

La Biosthetique - La Biosthetique.

Methode Jeanne Piaubert – it seems that French cosmetics are trying to win the love of Russian beauties. Another popular beauty brand founded in France is Method Jean Pubert. Guerlain - Guerlain, and nothing else.

Estée Lauder - Estee Lauder - this is how the name of the founder and the name of the brand itself are pronounced.

La Prairie is one of the best beauty brands producing luxury cosmetics, read as La Prairie.

Erborian is another cosmetic brand that combines traditional Korean medicine methods and modern European technologies. The Korean-French brand Erboria sounds like Erborian in Russian.

Oribe – Orbe Canales – famous stylist and creator of the brand of the same name professional means for hair. By the way, this is one of any Jennifer Lopez stylists.

Essie – a brand of nail polishes popular throughout the world is correctly called Essie.

Lalique – the creator of unique fragrances is called Rene Lalique, so we pronounce the name of the brand only as Lalique.

NYX - name American brand, consisting of three letters, is pronounced briefly and clearly - Nyx.

If you carefully read everything to the end, you will no longer make stupid mistakes in pronouncing the names of famous brands. Speak clearly and confidently, as if you always knew that the correct word to say was SephorA, not SifOra or Sephora.

Many people make mistakes in their speech every day and do not even suspect that they look ridiculous. It's time to correct the situation, so here are the most common speech errors.

The great and mighty Russian language is studied in schools and other educational institutions, but there are still a huge number of people who make mistakes in the simplest and most banal words. Stop being ignorant, it's time to improve! Let's learn to speak correctly.

1. As they say: it rings

That's right - it's calling. A very common mistake that is heard everywhere. Develop a useful habit of putting emphasis correctly and teach others.

2. As they say: lay down

Correct - put or put down. Literate people simply curl their ears when they hear the phrase “laying a brick” and the like. Verb perfect form"put" is never used without a prefix.

3. As they say: put on/put on

That's right - they put on something, but they dress someone. If you look at the picture, the explanation is more clear. The mistake is very common, for example, you can hear the phrase “putting on jeans” and so on.

4. As they say: what time is it?

That's right - what time? Don't upset people and ask this question correctly. There is another way to ask this question: what time is it?

5. As they say: birthday

That's right - birthday. To check, you should use the question - day of what? During congratulations, you can also hear such options as “happy birthday” or “happy birthday.” This is all wrong. If you are writing a congratulation to someone, you do not need to start every word with a capital letter, this is incorrect, strange and does not increase the significance of the written text.

6. As they say: theirs

That's right - them. Colloquialism is common these days, but if you want to be cultured person, then do not use such forms.

We not only write, but also speak competently: how to correctly emphasize words

To eradicate such a bad habit, a comparison of this word with a chemical element was even invented as a mockery.

7. As they say: borrow money

That's right - lend money. Don't make mistakes in verb control. Remember that the word “borrow” is used in the context of “from whom?”, not “to whom?”.

8. As they say: company/campaign

That's right - you need to know which word to use where, since the difference in spelling is only one letter, but the meanings are completely different. A company is a group of people who are together, or some kind of enterprise. Campaign – military actions or events for the implementation of a socio-political or economic task. To remember the difference, learn a simple phrase: “the company decided to run a campaign.”

9. As they say: expresso

That's right - espresso. Baristas in different establishments hear this notorious “expresso” in their orders dozens of times every day, but few of the clients want to get more than just a cup. delicious coffee, and the train.

10. As they say: latte

Many people also make a mistake in the word latte, placing emphasis on the last syllable, but correctly on the first: latte.

11. As they say: one

That's right - one. Even such a simple word is used incorrectly by many. Use the proven word for yourself - “single”.

12. As they say: in general

That's right - in general/in general. You shouldn’t combine these two words and get nonsense. Remember this different words and their meaning is different.

On our website we present to your attention a module that is quite useful in learning English: Sound Word. With its help, you can easily find out the pronunciation of English words and their transcription. In order to use it, you need to enter the word you need and press the “listen!” button.

After a short pause, the module will give you a transcription of the given English word, its pronunciation and, of course, translation.

We speak Russian correctly

For the convenience of English language learners, there are two pronunciation options for the word: British and American. You can also listen to the pronunciation of English words online.

What is transcription?

Phonetic transcription is how the pronunciation of English words looks (graphically) in writing. Absolutely every single sound is recorded separately. Phonetic transcription is indicated only in square brackets, and special phonetic symbols are used to write it.

Why is transcription of English words needed?

English transcription is always useful to know for everyone, without exception, for everyone who studies the language. This will give you an advantageous opportunity to read with ease and greater accuracy and, as a result, correctly pronounce an unfamiliar English word on your own, without resorting to the help of a teacher. All students of the English language are well aware that reading English words is a rather specific process, which is based not just on the usual “folding” of words from letters, i.e. both it is written and read, but rather on the transformation of certain letter combinations into correspondingly certain combinations of sounds. Naturally, there are also certain rules reading, pronunciation of English words that need to be clearly known and impeccably applied in practice. But believe me, there are many more words that do not obey these rules in the English language. And here transcription comes to our rescue, which allows us to find out the correct pronunciation of an English word, and, as a result, its correct reading.

Pronunciation of English words online (listen) – 4.0 out of 5 based on 867 votes

5 borrowed words that few people pronounce correctly

One of the main difficulties of Russian pronunciation is the choice between and in borrowed words. The easiest way is to decide that “there is no right answer.” Or that we should pronounce it in a way that seems more harmonious to us.

And anyway, what's the difference, a sandwich or a sandwich? Sweater or sweater? The main thing is that the sandwich is tasty and the sweater is warm.

150 words with correct stress

But there is a correct answer, and it is recorded in the dictionary. We find out how not to confuse with in the issue on literacy.

Right: project

We say this word so often at work that if you ask “which is correct: project or proEkt?”, you can seriously doubt it. In borrowed words, often after vowels the letter “e” denotes the sound “e”: realtor, siesta, and here’s the project. This pronunciation seems “not Russian” to many, but this is the norm recorded in dictionaries. You have to obey and remember the correct option: proct.

Right: sweater

Probably everyone has a couple of sweaters in their wardrobe. We kindly borrowed the word “sweater” from the English language (“sweater”), so people often make mistakes in spelling and pronunciation: sweater or sweater? Or maybe a sweater? We only write it this way: sweater. And no matter how warm and cozy your favorite sweater is, the word is pronounced firmly - sweater.

Right: sandwich

You may be surprised, but the sandwich is pronounced firmly: sandwich. Such unusual pronunciation is given by all well-known dictionaries (orthoepic, foreign words and accent dictionary). Linguist Marina Koroleva says that the word was recorded in the dictionary foreign words back at the beginning of the 20th century as a “slice white bread with a piece of cheese, ham, and so on.” The word came to us from the German language - butterbrot (literally “bread and butter”) - and is pronounced almost the same as in the original.

Right: ketchup

And if you add ketchup to the sandwich, it will be even tastier. The consonant K in the word ketchup is pronounced softly, so the pronunciation ktchup is incorrect. Well, tell your grandmother that ketchUps do not exist: the stress in this word falls on the first syllable.

Right: session or

No matter how you say it, session or sessia, the word remains among the least favorite of most students. You can argue as much as you like, proving the correctness of this or that pronunciation. However, in the Orthoepic Dictionary of the Russian Language, “session” is among the words with unstable pronunciation, that is, both hard and soft pronunciation of the consonant “s” is allowed. In this case, soft pronunciation is noted as the most preferable.

Source

To prevent trips to fashion boutiques and beauty corners from turning into an illiteracy test, we have compiled a list of how to pronounce brand names that most often cause difficulties with correct pronunciation.

How to correctly pronounce fashion brand names

Buying clothes and shoes from famous brands seriously complicates our lives. Now we not only cannot live without our favorite Christian Louboutin pumps, but we also don’t know how to correctly pronounce the name of the brand. You should not try to translate the brand name into Russian on your own; at best, they simply won’t understand you, and at worst, you will look funny.

French brands and stamps

Azzedine Alaïa– French designer with Tunisian roots. Usually, difficulties in pronunciation are caused by his surname with a letter of the Latin alphabet. Azzedine Alaïa – everything is simple and easy.

Balenciaga– the correct answer is “Balenciaga”. It's very simple!

Balmain– according to English rules it sounds like “Balmain”, but the brand is named after the surname of its creator, French designer Pierre Balmain, which means it’s correct to say Balmain.

Chloe– Kloe – just like that, with an emphasis on the “e”. Don't tell me you were thinking "Chloe."

Christian Lacroix– the name of the Christian Lacroix brand sounds correct with the emphasis on the last syllable. Moreover, the sound “r” is practically not pronounced, as if you were burring.

Christian Louboutin– the name of the French shoe designer, recognizable by its signature red sole, sounds like Christian Louboutan. But even professionals make mistakes when they say: “Louboutin”, “Louboutin”, “Lobutan”.

Givenchy- French fashion house created by designer Hubert Givenchy, accordingly we should say Givenchy.

Guy Laroche– the name of the French designer is correctly pronounced Guy Laroche. But many sometimes call him “Guy”.

Hermes– the brand name is often pronounced to Erme. It seems that according to the rules this is correct (the sound “s” should be absent in French transcription), but in this case it is correct to say Ermes. The same applies to the brand Rochas– Roshas sounds correct.

Hervé Leger is a French brand that became famous thanks to the invention of the bandage dress. Previously Hervé Peugnet, but Karl Lagerfeld advised the designer to change the unpronounceable surname to Léger. Pronounced Hervé Leger.

Lanvin– I immediately want to say Lanvin, but Lanvin is correct.

Louis Vuitton is the correct pronunciation of the brand name Louis Vuitton, not Louis Vuitton or Louis Vuitton.

Maison Martin Margiela– for a beginner, even with good knowledge of the French language, it is difficult to correctly pronounce the name of the famous French brand. And it actually sounds quite simple - Maison Martin Margiela.

Rochas– Rocha with emphasis on the last syllable. Please note that the letter "s" is not pronounced.

Sonia Rykiel– Sonia Rykiel is the name of the queen of knitwear and the founder of the fashion house of the same name, Sonia Rykiel.

Yves Saint Laurent is a French fashion house founded by Yves Saint Laurent, which is why we say nothing less than Yves Saint Laurent.

Zuhair Murad– Zuhair Murad sounds literally in Russian.

American and English brands

Anna Sui– very often the name of a famous designer can be heard as Anna Sue, but it sounds correctly Enna Sui.

Badgley Mischka– you might think that this is the name of one person. In fact, the name consists of the surnames of two designers who founded the brand - Mark Badgley and James Mischka, and sounds nothing less than Badgley Mischka.

Burberry Prorsum- an English company, recognizable by its trademark - “cage”. It's pronounced Burbury Prorsum, but not "Burbury" or "Barbury".

Carolina Herrera- Venezuelan-American designer.

How to speak and put emphasis correctly

Usually difficulties arise with pronunciation of the surname. You need to speak in the Spanish manner, that is, Carolina Herrera.

Gareth Pubh– in Russian the name of the English designer sounds like Gareth Pugh.

Coach– many people love bags from the famous Coach brand, but not everyone knows how to correctly pronounce the brand name. Coach is the name of a brand known in Russian for its fashion accessories.

Levi's– the creator of the famous jeans was named Levi and according to all the rules you should say Levis, not Levis. Although both options have long been in common use. By the way, in the states everyone says “Levis”. You can argue on this topic endlessly.

Manolo Blahnik is an English brand specializing in the production of women's shoes. In Russian, the correct name of the brand is Manolo Blahnik.

Marc Jacobs– the designer and founder of the fashion brand of the same name is Marc Jacobs. Although some people manage to pronounce Marc Jacobs – it sounds funny.

Marchesa is an English brand, but its name is pronounced according to the rules of the Italian language - Marchesa.

Mary Katrantzou– despite the fact that the designer was born in Greece, the brand is English. That’s why we pronounce it in the British manner – Mary Katrantzou.

Monique Lhuillier– the name of the famous designer of luxury wedding dresses is correctly pronounced as Monique Lhuillier.

Naeem Khan– the name of the American designer of Indian origin sounds like Naeem Kahn, but definitely not “Khan”.

Prabal Gurung– as it is written, so it is read – Prabal Gurung.

Proenza Schouler– no “Shuler”, it’s correct to say Proenza Schooler. This is how the American brand is correctly pronounced.

Ralph Lauren– despite the fact that the designer’s surname is French and many people mistakenly pronounce “Laurent”, the brand is American. And it’s correct to say Ralph Lauren with an emphasis on the “o.”

Rodarte- Rodarte.

Roksanda Ilincic– but the brand name Roksanda Ilincic, despite the fact that it is English, is pronounced according to the rules of Serbian transcription, since the designer was born in Belgrade. And she sounds like Roksanda Ilincic.

Vera Wang– the surname Wang can be pronounced as Wang and Wong, but the first option is still preferable. And the designer herself introduces herself as Vera Wang. The same applies to the brand Alexander Wang.

As a bonus, we present another name of a popular brand, which does not get along in the minds of Russian fashionistas.

Nike– everyone knows the brand like Nike. Actually, it's correct to say Nike. But the first option has taken root in Russia so much that even the official representative office of the company in our country sounds differently than Nike.

Italian brands and stamps

Bvlgari– the brand name is based on the Latin alphabet, where “V” is equivalent to “U”. There is one more “but” - emphasis, so we say: “BulgAri”, and not like many “Bulgari”.

DSquared2- an Italian brand founded by Canadian brothers, it should be pronounced Discuert, but not Disquared.

Ermenegildo Zegna– a real brain explosion. It’s quite difficult to pronounce the first time, but with practice, Ermenegildo Zegna is pronounced as easily as the well-known brands Chanel and Christian Dior.

Fausto Puglisi is another Italian brand whose pronunciation can often be difficult. It's correct to say Fast Puisy.

Miu Miu- an Italian brand that is pronounced according to the rules of Italian transcription - Mew Mew.

Moschino– this Italian brand is read according to the same rules. It is pronounced Moschino, not Moscino, as it sounds in English.

Giambattista Valli– nothing complicated – Giambattista Valli.

Other designer brands and marks

Ann Demeulemeester– the Belgian designer would be correctly called Ann Demeulemeester and nothing else.

Dries Van Noten– it’s hard to make a mistake in the name of this brand. As you may have guessed, Dries Van Noten sounds right.

Elie Saab is a Lebanese designer whose name sounds like Elie Saab, but not El Saab.

Issey Miyake– finally, a Japanese designer has made it onto our list of “hard to pronounce brand names.” The name of the Japanese fashion legend is correct to say Issey Miyake. Name of the second famous designer Yohji Yamamoto Yohji Yamamoto sounds from the land of the rising sun.

Loewe– when pronounced, the result should be something between Lowewe and Loewe.

Peter Pilotto– the name of the international brand is correctly pronounced Peter Pilato, and not “Piloto”, as it seems at first glance.

Philipp Plein is a German designer, which is why the name is pronounced Philipp Plein, not Plein. The same case as with Calvin Klein– after all, we say Calvin Klein.

To find out, the British magazine i-D decided to conduct a fashionable lesson on illiteracy by releasing an educational video. In a four-minute lesson, along with a demonstration of the collections, models voice the names of brands, from Azzedine Alaïa to Zegna.

How to correctly pronounce beauty brand names

It's the same story with the pronunciation of the names of cosmetic brands. For example, everyone knows the brand l'occitane, many of us even use it. But they call it whatever they call it: Lokitan, Lossitane, and Lochitan. There is even a joke that the brand name has about 40 pronunciation options, but only one is correct - Locsitane.

Kiehl's is an American brand founded by John Keel, which is why it is pronounced the same way as his last name is read - Keels.

Sephora- most of us pronounce the name correctly, the only thing is that the emphasis should be on the last syllable, on “a”, that is, SephorA.

Babor– the name of the German brand also confuses many. BAbor is read correctly with the emphasis on “a”.

La Roche-Posay– the name of the cosmetics brand is read according to the rules of French transcription – La Roche Posay.

Pierre Fabre– another representative of pharmaceutical high-quality French cosmetics. Reading: Pierre Fabre.

Payot– we bet you didn’t even suspect that the brand has Ukrainian roots – its founder was born in Odessa. Only at the time of the creation of the brand she was already Mademoiselle Payot, which is why the name of the brand is read in the French manner - Payot, without pronouncing the letter “t”.

Sothys- Satis.

La Biosthetique– La Biosthetique.

Methode Jeanne Piaubert– it seems that French cosmetics are trying to win the love of Russian beauties. Another popular beauty brand founded in France is Method Jean Pubert.

Guerlain- Guerlain, and nothing else.

Estée Lauder– Estee Lauder – this is how the name of the founder and the name of the brand itself are pronounced.

La Prairie- one of the best beauty brands for the production of luxury cosmetics is read as La Prairie.

Erborian is another cosmetic brand that combines traditional Korean medicine methods and modern European technologies. The Korean-French brand Erboria sounds like Erborian in Russian.

Oribe– Orbe Canales is a famous stylist and creator of the eponymous brand of professional hair products. By the way, this is one of any Jennifer Lopez stylists.

Essie– the brand of nail polishes popular throughout the world is correctly called Essie.

Lalique– the creator of unique fragrances is called Rene Lalique, so we pronounce the name of the brand only as Lalique.

NYX– the name of the American brand, consisting of three letters, is pronounced briefly and clearly – Nyx.

If you carefully read everything to the end, you will no longer make stupid mistakes in pronouncing the names of famous brands. Speak clearly and confidently, as if you always knew that the correct word to say was SephorA, not SifOra or Sephora.

How to pronounce

We all love to show off the latest branded item. But, alas, not all of us, even the most advanced ones, know how to correctly pronounce the names of brands and famous clothing brands. IN once again After listening to the girls around me (by the way, they are often quite stylish), and watching an episode of the program “America's Next Top Model”, which featured Christian LaCroy and Hermes, which I did not understand, I finally decided to write this post. Today we will learn how to correctly pronounce brand names.

If you want to argue, then please don’t do it here. I checked every entry, so if you haven’t heard with your own ears how Christian Lacroix said that his last name is pronounced “Lakroich”, then please don’t argue with me. I wandered through dozens of websites of people who do not leave fashion shows and checked the correct pronunciation. I did not include those in which there were discrepancies.

Since there is a big problem with the accent icon in the console, I will highlight accents with a capital letter. Sometimes several pronunciation options are possible.

Alexander McQueen - [Alexander McQueen]

Giorgio Armani - [giorgio armani]/[giorgio armani]

Balmain - [balmAn]. Here, please pay attention: the brand is French, so the combination ai is read as “a”. Some particularly advanced people, of course, also read Balmain, but you’re not one of them, right?

Bulgari - [bulgari]

Burberry - [burberry].

Byblos - [byblos]

Cacharel - [kasharEl]

Carolina Herrera - [Carolina Herrera]

Cartier - [kartE]

Céline - [celine]

Chanel - [chanEl].

Chloé - [cloe]

Christian Dior - [Christian DiOr].

Christian Louboutin - [Christian Louboutin].

Christian Lacroix - [Christian Lacroix]

Clarins - [claRance]

Dior Homme - [diOr Ohm]. By the way, a note. Homme means "male, male" and is always and everywhere read as [Om]. Femme means “female, woman,” and is always and everywhere read as [fAm]. Accordingly, the names of the perfumes “for him” - pour homme - will be read [pUR Om], and “for her” - pour femme [pUR fAm].

Dolce & Gabbana - [Dolce End Gabbana]/[DolchengabAna]/[DolchegabAna]

Dsquared - [diskEirt]. There is also a lot of controversy about this name, but that is how it is pronounced.

DKNY (Donna Karan New York) - [DI KEY N UAY, DONNA KARAN NEW YORK]

Emilio Pucci - [emilio pucci]

Escada - [escada]

Estée Lauder - [estE Lauder]. There is also an interesting story here. The name seems French, although the brand is American. Therefore, in such abnormal eclecticism, such a hybrid as [estE lauder] turned out.

Ermenegildo Zegna - [ermenegildo zegna]. But this is a must-know for all men.

Etro - [Etro]

Hermès. A very interesting story is happening with this brand. All over the world, including in Russia, ordinary people pronounce the brand name as “HerMes”. But this is not correct. French people, whose land, in fact, gave birth to this brand, read the brand name as “ermE”. And they do it correctly from the point of view of French phonetics - the first letter is silent, the emphasis is on the last syllable, the last letter is not readable. But the French people forget that proper names can be exceptions to any rule. The founder of the brand was called Thierry Hermès, so the only correct pronunciation of the brand is [ermEs], with a slight aspiration on the first syllable.

Hublot - [Yublo]

Guy Laroche - [guy larOche]

Gianfranco Ferré - [genreAnco ferE]

Givenchy - [givenchy]. The founding father of the brand was named Hubert de Givenchy [Hubert de Givenchy]

John Galliano - [John Galliano]

Jean-Paul Gaultier - [Jean-Paul Gaultier]

Jimmy Choo - [Jimmy Choo]

Gucci - [guchi]

Guess - [gEs]. The vowel is somewhere between “E” and “E”

Jimmy Choo - [Jimmy Choo]

Lacoste - [laKost]

Karl Lagerfeld - [karl lagerfeld]. And tell these smart Anglomaniacs that Lagerfeld is German.

Levi Strauss - [Left Strauss].

Loewe - [lOve]. Listen.

Louis Vuitton - [luI vuitOn]/[luI vitOn]/[luI vuitton] - in all three cases the “n” is pronounced through the nose

LVMH (Louis Vuitton Moët Hennessy) - [el ve em ash], [louis vuitton moët hennessy].

Stella McCartney - [STELLA MAC CARTNEY]

Mandarina Duck - [Mandarina Duck]

Max Mara - [max mAra]

Miu Miu - [miu miu]

Moschino - [MoskIno]. The designer's name is Franco Moschino

Nina Ricci - [Nina Ricci]

Paul Smith - [Paul Smith]

Pierre Cardin - [pierre cardan]. This is ideal. They often say “kardEn” - this is also acceptable. The main thing is not to be “cardin”.

Prada - [prada]. Designer: Miuccia Prada [miUcha Prada]

Ralph Lauren - [Ralph Lauren] - again a French-American linguistic setup.

Robert Piguet - [robEr pigE]

Salvatore Ferragamo - [selvatore ferragAmo]

Seiko - [seiko]

Sergio Rossi - [SERGEO ROSSI]

Sonia Rykiel - [Sonia Rykiel]

Shiseido - [shiseido]

Tommy Hilfiger - [Tommy HilfIge(r)]. English language, so the last letter is soft to read

Tissot - [tissO]

Ulysse Nardin - [Ulysse Nardin]. "U" is more like "Yu".

Van Cleef & Arpels - [van Cleef & Arpel]

Versace - [versAce]

Viktor & Rolf - [Victor and Rolf]

Wyler Genève - [Wyler Genève]

Yohji Yamamoto - [Yoji Yamamoto]

Yves Saint Laurent - [Yves Saint Laurent]

Zuhair Murad - [ZuhEr MurAd]