Many people have their own car. Moreover, some families may have several vehicles at once, so various types of businesses that are directly related to cars are profitable and promising. This includes service stations, retail outlets selling automobile spare parts, car dealerships and other organizations. Entrepreneurs often think about how to open an auto parts store from scratch, which, if properly organized, promises to be very profitable.

Preparing for the opening

To run a business competently, an entrepreneur must have certain knowledge in the design of various machines, as well as the main types of their components. In this case, the auto parts business will be understandable and interesting for the businessman, and can become a source of significant profit.

Preliminary stages of work

Before directly opening the selected case, you should perform the following actions:

• Conduct a market analysis. Opening an auto parts store from scratch is not difficult, but it is important to know what competitors there are in a particular region, where these outlets are located, what is the demand for auto parts, etc.
• Decide on the specifics of the chosen business.
• Choose the organizational and legal form of activity, and also decide which taxation regime will be applied.

Trading spare parts as a business will be successful if all of the above problems and issues are resolved.

Choosing store specifics

How to open an auto parts store that will be profitable and interesting for the entrepreneur himself? To do this, it is important to decide what type of activity will be chosen. It is simply impossible to open a retail outlet that will offer automotive spare parts for all types and brands of cars, so the following store format is chosen:

• sale of spare parts for certain brands of vehicles;
• sale of parts either for foreign cars or for domestic cars;
• sale of spare parts for special equipment or trucks;
• sale of used spare parts;
• trading using an online store.

Opening an auto parts store from scratch in any format is a rather complicated process. In addition, do not forget about numerous competitors. That is why an entrepreneur must choose the option that will be interesting to him.

Choosing a place to trade

It is important to decide where exactly the retail outlet will be located. It is best to choose a separate room, which can be located either in the city center or in a residential area. The premises must have sufficient area to accommodate not only a fairly large retail space, but also a good storage area.

The requirements for the premises will be as follows:

• the area should not be less than 100 square meters. m.;
• All necessary utilities must be connected to the premises, which include sewerage, water supply, heating and electricity;
• there should be no competitors in the immediate vicinity of the retail outlet;
• there should be convenient car parking next to the building where the store will be located;
• the store should be divided into several separate rooms, each of which will have its own purpose (there should be a sales area and a warehouse, as well as a utility room for employees).

Purchase of commercial equipment

To open an auto parts store and start working, you need to install the entire set of necessary equipment in the sales area. This includes:

• showcases and racks;
• shelves and drawers in which you can store small auto parts;
• tables and chairs for workers;
• high-quality office equipment;
• cash register.

Pay attention! Additionally, in the process of work you will have to purchase a lot of other equipment and elements that simplify the process of doing business.

Formation of assortment depending on the shape of the store

The assortment is completely selected depending on the chosen specifics of the work.

If we talk about how to open a store of auto parts for foreign cars to order, then it is enough to choose a small room in which one manager will work. He will have catalogs that potential buyers will study. After which an application will be filled out and the selected spare part of the foreign car will be supplied. Stores that sell spare parts for domestic cars on order operate in the same way.

Another format will be a store offering a wide range of auto parts and spare parts. How to open a spare parts store in this case? Here it is necessary to carefully consider the assortment, since each customer must find the right item in the store.

Selection of suppliers

Auto parts must be purchased from trusted and reliable suppliers. Therefore, each company with which cooperation is planned must be checked. It should not have any debts or negative reviews, and the organization should not be included in the list of debtors or insolvent companies.

The best solution is to work with official dealers of various brands of auto parts. In this case, you can be sure that all products are of high quality, and if a defect is detected, you can return the product to the supplier.

When concluding a contract, it is important to consider the following terms of cooperation:

• the possibility of obtaining a deferred payment;
• payment must be provided both by bank transfer and in cash;
• The document must provide for the return of defective goods.

You can open a spare parts store even by collaborating with suppliers located at a considerable distance from the store. In this case, all spare parts for cars can be sent by a transport company.

Recruitment

Opening a spare parts store from scratch is actually not difficult. However, for optimal operation of a retail outlet, it is necessary to pay enough attention to personnel selection. It is believed that qualified salespeople who can advise the buyer are half the success of the business.

Personnel must have the following qualities:

• professionalism, since sellers must inform potential buyers about all the products in the store, and at the same time must interest and captivate them;
• experience that ensures the effective work of each employee who knows how to behave correctly in a given situation;
• communication skills, which ensures the establishment of communication between the store and customers, since silent and gloomy managers do not evoke positive emotions among customers.

Advertising and store promotion

Since the outlet will initially be unknown, it is necessary to conduct a high-quality advertising campaign.

Effective methods for promoting an auto parts store include:

• create your own official website;
• create groups on social networks;
• hand out leaflets on the street;
• Post advertisements on billboards near the entrances of houses nearby the store;
• advertise the store on radio or local television.

Counting expenses and income

The business of selling auto parts is quite profitable if you know where to start and how to develop the activity. However, to open it you will have to initially spend quite a lot of money. While working, you will also have to deal with constant high expenses.

Table. Initial costs (average)

Table. Monthly costs (average)

The markup on automobile spare parts can vary from 20 to 100%. The average revenue of a promoted store is approximately 900 thousand rubles, so the net profit can be equal to 200 thousand rubles. Accordingly, the initial investment pays off within a year.

Resume

Thus, if you have a well-developed business plan in your hands, you can form a profitable and promising business that will be a source of constant income.

There is currently a lot of information on the Internet about how and where to sell goods remotely. One of the remote sales methods is online sales. This method is currently one of the most common methods of distance selling, and is constantly gaining momentum due to the development of technology and the increase in the number of potential buyers on the Internet.

Today we will write about where you can look for your potential consumer of automobile parts.

1)Sales by online catalogs They are usually catalogs in which we indicate what we sell (commercial offer), contact information (full name, phone number, website if available). If the catalog is promoted, then of course there is a chance that a potential client will end up in the catalog through a search engine to your information page. But this is unlikely because: Com. the proposal, as a rule, is of a general nature, posted in several sources and does not contain unique information.

Of course, this type of online trading is also quite common and effective, but I think that this is a good addition to the main site, buying, for example, a minimum package of services. And then imagine, for the maximum package you pay, for example, 250 euros, for a year 3000 euros. Where is the logic? You can create a full-fledged online store.

3) If we consider Internet site directories, here you indicate information only about your site! Many online directory sites don’t even have the option to provide contact information. They serve to increase your site's data in the eyes of search engines. Perhaps when there were few online automobile stores, this method of selling your product was relevant, but now it is practically nil.

6) Let's discuss the services on which you post your price lists with the goods you have. An example of directory data is Hotline and price.ua(in Ukraine). These services place their goods through a price list with images. Now it is possible to connect your store to these services and when the price on your website changes, the price in this catalog automatically changes. You pay the service for the fact that a potential client clicks on your page or goes to your website. This service makes it possible to compare the price of a product, and those who have a given product cheaper are higher in the table. But as we understand it, auto parts are not a mobile phone or headphones. There are different specifics here, of course, in such services you can sell batteries, mats, tires, but there is no point in selling spare parts here. I may be wrong, but this is my opinion! Prices for these services can be found on the website, but I will say right away that they are not cheap. Therefore, I think it’s better to hold this money until you have more intelligent thoughts and moves.

8)Spam and mailing of advertisements by mailboxes, ICQ, etc. As you understand, perhaps this system is effective in other areas. Yes, the mailing brings results, but only if the mailing is targeted, that is, to specific clients. And if a potential client has a commercial vehicle and constantly needs fleet repairs. For ordinary people who have a maximum of 2 cars in their family, this newsletter will only be annoying.

9) There are services for finding spare parts for consumers. That is, if a client needs a spare part, he goes to the website and enters the vehicle data into the form on the website, indicates the required spare part and contact information. This data is seen by all registered auto stores on this resource, or they receive it by e-mail. They process the application, contact the client and offer them their price. This service has recently been in demand because the client does not need to go shopping or call clients. He just needs to provide the details and the seller will call them himself. This service is free for the buyer, and the seller pays from 5-15 euros for the services provided, depending on the service. If the site is promoted, there are enough orders in it.

There are many similar services and tools for selling goods, and I am sure that they will appear with new innovations, new mechanisms, and new ideas. But there are practically no dedicated public services that provide services for the sale of spare parts only.

Doing business these days is very prestigious, and it is important to find a business that you like. For example, if you are interested in cars, you can dedicate your business to them. How to open an auto parts store from scratch? Trade business plan, advice from knowledgeable people and assessment of the profitability of activities.

First stage

It all starts with studying the market of such stores and the production of auto parts. In addition, it is worth studying the popularity of each store in the city in order to understand what exactly is important to people and what interests them.

Directly for this, you need to independently conduct demand analysis for various types and types of automotive components and spare parts. You cannot open a business in a certain field if you are illiterate in it. Among other things, pay attention to the concept of stores in your area. Surely it is quite diverse, and it is at this point that it is worth dwelling in more detail.

Types of Concepts

Undoubtedly, the organizational structure is extremely important, but it is simply impossible to cover everything, so you need to carefully concentrate on specific specifics. There are several different sales formats to choose from:

• used parts;
• spare parts for specific car brands and companies;
• auto parts for a certain type of car (for example, special equipment);
• spare parts exclusively for foreign or domestic cars;
• sale of goods via the Internet.

To successfully confront financial problems and competition, you need to love what you do, so you should choose a concept that is interesting to you personally. Of course, there is also the concept of a franchise system, but we will talk about that much later.

What is important to pay attention to and what you should prepare for in advance:

1. To begin with, it is worth drawing up a specific and clear business plan, which will take into account rental, purchasing, registration and other monetary costs not only for opening, but also for further maintenance specifically in your area.
2. Try to enter into agreements with taxi services and supply them with your goods. Try to make connections with different people in the automotive industry.
3. At first, stick to purchasing spare parts from a small number of different auto companies.
4. Be sure to organize the sale of universal products, such as motor oils, windshield washers, scrapers, and other things.
5. If possible, have extremely close communication with all suppliers of goods for the store.
6. If, within a certain time frame, you do not have time to get the client the goods he needs a couple of times, he will move to a competing salon, probably capturing a couple more potential buyers.
7. Be truly savvy when it comes to automotive parts so you can figure out what the buyer needs at a glance.
8. It is very important, especially during a crisis, to know that domestic spare parts are sold faster and more often, since they have a lower cost compared to foreign analogues, and foreign cars break down much less often than the CIS automobile industry.
9. Keep a close eye on changes in the automotive parts market to gain new experiences and understand the latest trends. This will help you become a market leader in your region in offering the most modern and high-quality products.
10. The name should be sonorous and memorable. The banal “Auto shop” and “Spare parts showroom” are not recommended, but you shouldn’t get too sophisticated either. You need a capacious, memorable word or phrase that will appeal to the main male audience, but will not become a faded spot among other options on the market.
11. To seriously reduce your business plan in terms of money, you should start organizing an online auto parts store. This concept is also suitable for those who have some problems with large supplies of goods, because they can be purchased by order. It is important to understand how to open an online auto parts store. It will take longer to develop this version of the store, because the difficulty lies in huge competition and not too many advertising opportunities.

Your advantages may include lower prices, extremely fast delivery, concluding deals with real official suppliers, and correspondingly increased quality of goods. Of course, you can entice with promotions or discounts, especially in the first months.

For example, you can download with calculations.

Registration

There are two legal forms to choose from: individual entrepreneur and LLC. An individual entrepreneur provides the opportunity to freely sell auto parts, parts and various related equipment, but exclusively to individuals. Actually, the individual entrepreneur is an ordinary store.

LLC allows you to work directly with enterprises, supplying, for example, equipment for the production of new cars, products for road transportation and other similar opportunities. In addition, it is the LLC that gives the right to create an entire network of showrooms from one auto shop. It is worth noting that this option is more suitable for already established entrepreneurs, but for beginners it is better to start their own career ascent with an individual entrepreneur.

Choosing a suitable place

Opening an auto parts store from scratch involves a preliminary search for a suitable location for the store, be it a separate building or a room on the ground floor of a residential building. Shops in residential areas are more popular. If you want a large number of visitors and buyers, then you should open a store near the road, gas stations and car service stations.

It is imperative to arrange special parking spaces for visitors by car with at least five spaces. It is also important to ensure that there are no competitive sites nearby.

Find a comfortable and truly suitable room of at least 60 square meters. The more brands of spare parts you try to illuminate, the larger the area should be.

In addition, it is extremely important to review the terms of the contract with the landlord in order to avoid problems. Remember that your premises must have all the main communications, as well as separate rooms for storage and utility rooms. If you decide to go through a franchise, you won’t have to look for a location.

We purchase the required product

You need to choose the specifics of the products offered to customers. An option that will not let you down would be the purchase of parts and spare parts for domestic GAZ and VAZ vehicles.

They constitute the largest community of cars and trucks in our country, and besides, it is domestic cars that break down more often than others. For other CIS countries, be it Belarus or Kazakhstan, the same is true. In addition, you can organize additional sales of spare parts at reduced prices by purchasing them at auto repair shops.

The idea of ​​pre-organizing mass deliveries of several specific brands is also correct from the point of view of work organization. An agreement with the supplier allows you to quickly receive individual specific parts if necessary, or simply receive the goods faster.

You don’t have to pay close attention to the spare parts that are purchased, because they will be supplied of high quality. Also, communication with official representatives adds trust among buyers. Another plus is the ability to display logos of famous brands on a store sign.

You will definitely need several different suppliers so that the auto parts store, like the business itself, does not depend on certain circumstances. Don’t be afraid to check the formality and honesty of the supplier, because you risk losing money and the trust of customers.

Here's a sample of the parts that will bring in the most money:

• headlights of several of the most common types;
• brake lights;
• side mirrors for rear view;
• bumpers of different lengths;
• doors of various formats;
• engines and related spare parts;
• Automatic transmission and so on.

For entrepreneurs working as a franchise, almost all of the above will be irrelevant.

We recruit suitable personnel

Personal knowledge in the matter will not be enough to properly operate the salon, but it will help to find worthy individuals who are ready to gain experience. Don’t be afraid to hire young employees, they have a lot of ideas and learn quickly, and besides, a young employee will be more friendly and patient, sociable and courteous. The main thing is to remember that you need to select those people who can become the face of the salon.

The main point where to start an interview is the person’s knowledge of auto parts and brands. Look at their ability to speak clearly and distinctly, not to be shy and to offer their own options.

By the way, you should also meet your employees halfway, motivating them with pleasant additions to their salary. If your store has just opened and you have hired a young employee, assign him a salary tied to revenue, setting, of course, a minimum level.

Remember to be present and involved in the salon at all times. Often, for projects developing from scratch, it is important to save even on small things, so for the first time you should deal with goods accounting, bookkeeping and control over employees yourself. In the future, your business idea will need an experienced accountant, manager and senior salesperson. By the way, it is worth hiring an accountant on a part-time basis.

Financial side of the issue

Let's say we open an average-sized store of a hundred square meters with a fairly convenient but long work schedule from 9 am to 9 pm, four employees in total, with plans for domestic and some foreign cars and an extremely small markup on goods. The cost table looks something like this:

Expense line		Amount in thousand rubles
1	Rent of premises for two months	120
2	Repair	130
3	Marketing campaign	110
4	Purchase of necessary equipment	300
5	Salesperson salary	30 x 4 + % of revenue = (about 400)
6	Public utilities	20
7	Purchase of goods	800
8	Registration and documentation	40
9	Contingency reserve	20
Total:		1 920

In total, opening an auto parts store for foreign and domestic cars costs about two million rubles. You need to remember that monthly expenses will include rent, utilities, employee salaries and additional purchases of goods, which means you will have to spend about another 700 thousand rubles.

What is the revenue?

Revenue usually depends on how to start, how well the purchase of goods is thought out, how high-quality the advertising is and how good the location of the store is. It is important that the amount of money received for the sold product restores the amount spent per month and adds an even larger amount.

In the example above, this salon will bring the entrepreneur about 200 thousand per month. They come out of a store income of 1,200 thousand rubles, payment of monthly expenses of 700 thousand and payment of tax of 300 thousand. Roughly speaking, the recovery of 200 thousand rubles every month will cover the costs of opening the project in 10 months. But our analysis is not completely objective; in reality, the profitability will be only 11% and a year and a half of work.

Video: how to open an auto parts store from scratch?

Working with a franchise

In fact, you get a ready-made business, and therefore you do not have to risk the money invested in a zero-cost project.

Franchising is the purchase of the opportunity to join an already well-known chain of salons and, on its basis, open your own. It is reliable, profitable and quite inexpensive compared to opening your own establishment.

The disadvantages of working in franchising are that you cannot escape from the general concept of the chain. You must exclusively supervise and administer one of the stores, subject to the rules of senior management. For many, this limitation becomes unacceptable.

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Cars have ceased to be a luxury for many people, since they are an indispensable element for free and easy movement. Therefore, all types of business related to vehicles are considered profitable, profitable and promising. This leads to many aspiring entrepreneurs thinking about how to open an auto parts store from scratch. It is important to understand the proper composition of the assortment, methods of attracting customers, as well as other nuances. A competent business plan for an auto parts store will allow you to determine all the sequential steps for organizing a business.

General description of the project

Goals and objectives

The purpose of opening a store is to make a profit and provide the optimal assortment to potential customers. To achieve this, numerous tasks are performed:

• the optimal place to start trading is located;
• current and in-demand auto parts are purchased from different manufacturers for various types of vehicles;
• Buyers are attracted in all possible ways.

Important! Consistent implementation of all stages of a competent business plan ensures the achievement of all business objectives.

Possible store formats

Retail outlets selling spare parts for cars can be presented in several formats:

Store form	Its features
Ordinary	It consists of creating a standard retail outlet in a high traffic area. It creates an optimal assortment of products intended for different brands of cars. It is recommended to offer both original and non-original spare parts.
With service	Opening such an establishment will require significant initial investment. A store opens, next to which a car repair service is organized. In this case, each visitor can repair the vehicle by purchasing spare parts for these purposes in the store.
Online store	Online trading is becoming increasingly popular and relevant, as online stores offer their customers a wide and rich range of products at affordable prices. You don’t have to spend a lot of money to open such an establishment, and you also don’t need to pay salaries to sellers, caretakers, drivers and many other employees.

The choice of work format depends on the financial capabilities and wishes of the entrepreneur himself. Most often, a standard store is chosen.

Possible franchises

If an entrepreneur does not have the necessary knowledge to open a business on his own, then he can take advantage of the offers of other large and well-known companies that sell franchises. In this case, all information on the phased opening of a business will be received.

The most interesting franchises in the field of auto parts trade are:

• • Avtozum – specializes in the sale of curtains for cars;

• Khorda – sale of new spare parts for cars via the Internet;
• AutoDukan – sale of new spare parts, as well as parts from car dismantling.

Important! There are many other franchises, each of which has its own characteristics, so before purchasing it is important to evaluate the profitability of the purchase.

Industry Analysis

Competitor analysis

Every city has many stores specializing in the sale of auto parts, so it is important to evaluate all competitors to determine their pros and cons. This encourages the opening of a store that takes into account the shortcomings of similar outlets.

An important aspect of successful trading is not only the quality of the goods offered, but also pleasant and competent service.

Opening any business involves various risks. When creating a store selling auto parts, the following risks are taken into account:

• complexity of commodity accounting due to a significant assortment;
• frequent deception on the part of employees;
• a large number of defective parts returned by dissatisfied customers;
• selection of unreliable suppliers;
• high competition and difficulty entering the market;
• the need to create a significant assortment from the first days of work, which leads to the need to invest a significant amount of money in the business.

Important! If you take these risks into account, and also act in the interests of potential buyers, then there is a high probability of firmly occupying a certain niche in the market.

Marketing plan

For the effective operation of any retail outlet, constant sales are necessary, for which the store is obliged to carry out various measures to stimulate it and attract customers. The most effective for an auto parts store is:

Equipment

To trade auto parts you will need:

Important! Some suppliers offer free commercial equipment that only carries their products, which will allow you to significantly save on the initial investment in starting a business.

Suppliers

Large auto parts stores always cooperate with several suppliers at once, but it is advisable to establish contacts directly with manufacturers, and not with intermediaries, since in this case the minimum purchase price will be obtained.

Finding suppliers is quite easy using the Internet, and some companies may offer to become their representatives, which will allow you to get the minimum purchase price for their goods throughout the region.

Organizational plan

It is important to choose professional and experienced workers wisely. For official work, a business is registered, after which a schedule for opening the store is determined.

Required Personnel

The results of the organization's activities directly depend on the store employees. At the first stages of work, an entrepreneur can independently act as a seller, but over time he will have to hire workers. They should be:

• qualified;
• experienced;
• polite and friendly;
• neat and attractive.

In this case, numerous customers will be happy to return to the store for repeat purchases.

Business registration

Most often, to open a store selling automobile parts, the organizational form chosen is individual entrepreneur. Registration of an individual entrepreneur does not take much time and requires minimal documents.

UTII is chosen as the taxation system, and in this case the tax depends entirely on the size of the store and also does not change over time. It is important to submit an application for UTII immediately with the registration of an individual entrepreneur. You can find out what taxes an individual entrepreneur pays.

Opening schedule

You can open an auto parts store in a short period of time, during which the main stages of the process are implemented:

• market analysis – 1 week;
• business registration – 2 weeks;
• selection of premises – 1 week;
• carrying out repair work – 2 weeks;
• selection of suppliers – 1 week;
• purchase of equipment for trade – 1 week;
• assortment formation – 2 weeks;
• selection of employees – 1 week;
• store advertising – 2 weeks.

In three months, you will have a full-fledged store with a staff, a wide and deep assortment and an effective marketing program.

To open an auto parts store you will need 2 million 247 thousand rubles:

• business registration – 2,000;
• renovation of the premises - 45,000;
• advertising expenses – 80,000;
• purchase of commercial equipment – ​​120,000;
• compilation of assortment – ​​2 million rubles.

Monthly expenses amount to 913 thousand rubles:

• premises rental – 30,000;
• employee wages – 55,000;
• taxes – 15,000;
• utility costs - 8,000;
• advertising – 5,000;
• renewal of assortment – ​​800,000.

Most often, monthly revenue is 1 million 100 thousand rubles. Net profit is approximately 180 thousand rubles. The investment pays off within one year of operation.

Thus, any business related to cars is considered profitable and promising. A properly opened auto parts store will bring its owner a high and constant income. As it develops, additional services may be offered.

One of the options for a business selling auto parts:

Introduction

Dear colleagues!

Some objective information

Over the past few years, the volume of the online trading market in Russia has shown an annual increase of 20% to 30%, depending on the economic situation in a given period, and in 2015 exceeded the mark of 600 billion rubles. According to forecasts of various experts, in Russia in the near future, namely 5-7 years, the growth of the online trading market will remain at 30%.
The share of sales of auto parts via the Internet is 10% of the total volume, with an annual average increase of 30% and is in fourth place in the overall structure of the online trading market.

Among other things, this increase is due to the increasing reluctance of buyers to spend personal time searching for the necessary spare parts by visiting regular retail “brick and mortar” stores, which is relevant not only for large cities with a million population, but also for medium-sized cities.

Considering the above, it becomes obvious that the future belongs to online trading and organizing your own business selling auto parts through an online store looks more than promising.

Where to start

We decide: we are developing a project for opening a small regional online store selling auto parts with a planned monthly turnover of five hundred thousand to 1 million rubles. At the very beginning, it is necessary to break the entire business project into components, try to describe them in detail, determine the costs, and at the end, calculate the entire economics of this project. To make the calculations realistic, in this example we will focus on the city “N” with a population of 500 thousand people.

We highlight the main components of the project:

1.

2.

3. Organizational and legal form of the enterprise, taxation, accounting.

4. Online store: organization, content, promotion.

5. Location of the point of issue and communication.

6. Store software.

7. Personnel: wages and work schedule.

8. Organization of document flow in the store.

9. Store economics calculator.

1. Selection of main directions for sales development

The main operating principle of many start-up online stores is to supply any spare parts to customers to order. We also suggest following this scheme, however, at the same time, the main emphasis should be on a specific group of goods, brand or make/makes of cars.

Alternatively, you can choose body parts, maintenance parts, batteries and other large parts as your main focus. This is primarily due to the high profitability of these product groups, as well as the prepared rather voluminous information base in the Zaptrade system, in the form of ready-made specialized catalogs.

These catalogs, if properly configured and optimized for the desired search queries, will constantly bring customer traffic from the Internet to your website. How to do this will be described later.

Calculation example

with the same markup of 30%

Profit (not net) is 450 rubles with a markup of 30%.

We make a profit of 90 rubles
with the same markup of 30%

The example shows that with the same markup on different groups of goods, the output is different income, which in the first case is 5 times greater. When starting an online store, you should pay attention to the priority of highly profitable goods. That is, it is necessary to position and configure your future online store, as well as select suppliers based on this principle. In the future, you will be able to expand your assortment with less profitable product groups, but at the very beginning you need to choose the most profitable areas for your business, which will be your “locomotive”.

For example, in the city “N” or in the nearest city, from where you can quickly and cheaply deliver goods to “N”, there is a large dealer in body hardware and batteries with its own regularly replenished warehouse. This means that it is worth considering the option of promoting his product through a future online store, while receiving more income, and without leaving the trade of other products and brands. Having a warehouse in the city of “N” will give you the opportunity to quickly deliver the necessary goods to the client of the future online store.

Thus, the sales development priority list would look like this:

1. Selecting the main directions for sales development.

2. Spare parts suppliers: selection, selection criteria.

3. Other spare parts for foreign cars.

In the future, from the third point it will be possible to develop other product groups, for example “Spare parts for maintenance”

Determine the “locomotive” product groups (taking into account the characteristics of your region) for the progressive development of the future online store and arrange them in order of priority, depending on your region.

2. Spare parts suppliers: selection, selection criteria

The topic of this paragraph flows smoothly from the previous one. In most cities with a population of 500 thousand or more, there are likely to be large or medium-sized wholesale companies selling auto parts. If there are none, you should look in neighboring regional centers. A large list of suppliers broken down by city can be found here:

Taking into account the development directions chosen in the previous paragraph, first of all it is necessary to find a supplier with its own warehouse in your city, which will provide the future online store with fast delivery of “locomotive” goods. The ideal situation would be if there were 2 similar suppliers of spare parts.

In addition to regional suppliers, it is necessary to identify two large federal suppliers, such as Emex, Autodoс, Mikado, etc., who have a well-developed intercity network of representative offices, branches and franchises. The essence of these suppliers is that they will completely fill the remaining niche for the supply of spare parts for other product groups and categories.

Thus, three suppliers will be enough for a startup: 1 regional (2 are possible) and 2 federal. It is important to understand that it is better to purchase spare parts from one supplier per month for fifty thousand rubles, than from ten of them for five thousand rubles: all ten of you will raise the selling price in the future.

Supplier selection criteria

We highlight three criteria for selecting suppliers:

Price Typically, each supplier has its own discount matrix, tied to the volume of product purchases by customers. Your task is to find a supplier who meets new partners halfway and provides the maximum discount for a certain period (from 3 to 6 months) to stimulate development.

Delivery Currently, most suppliers deliver goods to their customers to the address they specify, and this does not affect the cost of the ordered goods. That is, suppliers are welcomed whose delivery of goods to their wholesale client is free.

Return of goods There is such a term - illiquid goods. In our case, this term refers to a spare part that was mistakenly ordered from a supplier by you or your manager, or for some reason was not suitable for your client. Such spare parts are stored in the store, freezing part of the working capital. Thus, it is very desirable that the contract with the supplier includes a clause for the return of such goods, at least minus any discount. For example, you ordered a spare part from a supplier for 1000 rubles, it did not suit your client and the supplier is ready to take this spare part back from you, but minus a 15% discount. Thus, you will be returned 850 rubles, which can be used to purchase liquid goods and cover losses when returning the goods to the supplier.

If for some reason you are unable to return the frozen spare part back to the supplier, then you can always use the Multiwarehouse service in the Auto Parts Sellers Club Zaptrader.ru. This service is precisely intended for the sale of illiquid remnants of the auto parts warehouse among Club members.

Taxation

When choosing a taxation regime, we are guided by the fact that you have an online store with a retail space (a point of ordering and issuing goods), which means we fall under a special tax regime - UTII in any regions of Russia except Moscow. In the capital, only the simplified taxation system (USN) and KSNO are allowed. That is, it is assumed that you have retail trade at the point of delivery using an online store as a showcase of goods.

You should know that there are two permitted taxation systems:

1. KSNO - classic taxation system using 18% VAT (Not suitable for retail trade)

2. STS is a simplified taxation system.

The simplified tax system can be applied in two versions: % of income received or % of the difference between income and expenses, but not less than 1%. (interest rates may vary in different regions, please check with local regulations)

• 6% of the tax base is paid, which is all income received to the entrepreneur’s current account.

This type of taxation is not beneficial for the trade in auto parts, since the percentage of turnover will significantly reduce the profit on the product, and therefore the income of the enterprise.

Example: The turnover for the sale of auto parts for the month amounted to 260,000 rubles with a 30% markup. The tax will be 260,000 * 6% = 15,600 rubles, which will be 26% of the markup itself of 60,000 rubles. That's a lot.

• 15% of the tax base is paid, which is the difference between the income and expenses* of the enterprise, but not less than 1% of turnover.

Thus, with a monthly turnover of 260,000 rubles, the minimum tax will be 2,600 rubles. If we assume that the cost of purchasing goods amounted to 70% of revenue, namely 200,000 rubles, then the taxable difference will be 60,000 rubles. The tax will be 60,000*15% = 9,000 rubles. However, you need to know that the list of expenses that reduce the tax base under the simplified tax system of 15% (income minus expenses) is limited to a certain list.

In our case, the following types of expenses are allowed: costs of renting premises, wages of employees, taxes from the Payroll Fund, expenses for accounting, legal services, office, advertising.

All expenses must be paid and documented.

When organizing a business selling auto parts at retail, you should take into account that real orders through an online store with payment through payment systems connected to your website will, at best, account for 20% of the total turnover. All other payments will be made directly in store in cash or through bank terminals if you set them up. This is primarily due to customer distrust in the newly opened store. There's nothing you can do about it; a reputation as a reliable store can only be earned over time.

Thus, from a monthly turnover of 260,000 rubles from the previous example, the estimated share of non-cash payments will be 20%, namely 52,000 rubles. With an estimated markup of 30%, the cost of purchasing spare parts will be 40,000 rubles, and the margin, accordingly, will be 12,000 rubles.

Tax base calculation:

Costs for purchasing goods: 40,000 rubles

Rent of an online store: 10,000 rubles

Rent of retail space: 10,000 rubles

Internet: 2,000 rubles

Telephony: 1,500 rubles

Even these expenses amount to 63,500 rubles, which exceeds the income from trade by bank transfer 63,500 - 52,000 rubles = 11,500 rubles. This means that the tax under this tax regime will be 52,000 rubles x 1% = 520 rubles.

The use of one or another system is MANDATORY; the choice is made at the time of registration of an individual entrepreneur. Individual entrepreneurs using the simplified tax system maintain a “Book of Income and Expenses,” which reflects the income and expenses of the entrepreneur. The book is usually kept by the accounting department. However, it is possible that there is no activity falling under the simplified tax system (all payments are made in cash directly in the store), then the individual entrepreneur pays taxes only based on the application of the special UTII regime.

UTII is a special tax regime that is additional to one of the two described above. UTII is registered by submitting a corresponding notification to the Federal Tax Service at the place of business of the store, point of issue, within 5 days from the date of commencement of activity.

The UTII regime is the most profitable of all existing ones, since it depends only on the size of the retail space and the number of employees, if their number does not exceed 100 people. Among other things, you do not need to install a cash register (KKM), but you are required to issue a sales receipt to the buyer upon request. Thus, with a retail area of ​​5-10 m, UTII will be 1000 - 1900 rubles per month.

In this case, when submitting an application to open an individual entrepreneur, you must indicate the taxation regime
STS - (income minus expenses), and when starting trading activities, apply for registration of an additional type of taxation - UTII. That is, your company will combine two taxation regimes: UTII + simplified tax system (income minus expenses). The first mode is suitable for trading for cash directly in a store or point of issue, and the second will come in handy when non-cash payments from clients to an individual entrepreneur’s current account appear through payment systems connected to the online store.

Attention: trade in motor oils is not covered by UTII, as it is an excisable product. Motor oils are sold only in case of operation under the simplified tax system or KSNO.

Rentable area 30m2, sales area size 5 sq.m.

UTII = Basic profitability x Physical indicator x K1 x K2 x 15%

The basic profitability established by the Tax Code of the Russian Federation for 2015-2016 for retail trade is
1,800 rubles per month for 1 unit of physical indicator.
Physical indicator, in this case, sales floor area = 5m 2(actual area is taken)
The inflation coefficient in 2016 is set at K1 = 1,798
Retail trade coefficient in Ulyanovsk K2 = 0,39
(K2 is calculated based on the data in the regulations on UTII of each region)

UTII = 1800 x 5 x 1.798 x 0.39 x 15%

Total: 946.65 rubles per month

Addition: For each region, the amount of UTII may differ; this is regulated by the regulatory act of the corresponding subject of the federation. The deadline for paying UTII is until the 25th day of the month following the reporting month

The final tax payment for a month with an estimated turnover of 260,000 rubles with double taxation and excluding taxes from the Payroll Fund will be: UTII = 946.65 rubles
STS-15% = 520 rubles
Total: 946.65 + 520 = 1,466.65 rubles

Accounting

At some point in organizing a business, any aspiring entrepreneur will be faced with the question of maintaining the accounting records of his company. It is necessary to determine who will calculate taxes and contributions, as well as employee salaries, hire and fire company employees, generate and send reports, and much more.

Some people decide to control this process themselves in order to save costs, others decide to hire an accountant, and some outsource their accounting to freelancers or third-party organizations.

The popularity of the latter option for accounting is gaining momentum every year. At the same time, serious companies have already appeared with a solid track record of existing clients and affordable tariffs for providing accounting services remotely via an Internet service.

For our part, we recommend that you turn your attention to an online company providing accounting services - My Business

The company “My Business” was founded in 2009, and currently provides a full range of accounting services from quick and free assistance in registering your company with the tax authorities, to maintaining tax, personnel and accounting records, as well as filing reports. In 2011, the company entered the TOP 5 most promising business areas, according to Expert Online. She received awards and was noted by other authoritative publications. In 2016, it remains one of the market leaders in terms of the number of regular users, which is growing rapidly. 24-hour technical support for the service, a training group and consulting on accounting issues will not allow you to be left alone with either the accounting department or the service itself.

To open a business for the retail sale of auto parts through an online store with a stationary point of delivery of goods, we will need to open an individual entrepreneur with the choice of a taxation system - simplified tax system (income minus expenses) and registration of a special regime - UTII. This will allow you to significantly save on tax payments.

It is best to outsource accounting. It is only important that the contract with the accounting company stipulates the latter’s responsibility for all accounting operations carried out by it.

4. Online store: organization, content, promotion

So, approaching this stage, you have already chosen the direction of development, decided on suppliers of goods and entered into contracts with them, registered a company and chosen a taxation system, while resolving the issue of accounting. Now we need to organize the work of the enterprise’s main sales tool – an online store on the Zaptrade system platform.

Currently, Zaptrade offers a turnkey solution, a full-fledged online store for the online sale of auto parts and accessories.

Main features of the system:

• Search in graphical online catalogs of spare parts for cars from domestic and foreign manufacturers, as well as search for spare parts by article number in connected supplier databases.
• Automatic loading of your own spare parts balances into the online store database, as well as automatic display of balances at the warehouses of your suppliers with a markup you customize.
• Wide range of opportunities for website management: design builder, website optimization settings for website promotion in search engines, integration with 1C and other accounting programs, setting up discounts and markups for clients, preparation of shipping and release documentation.
• Convenient functionality for clients: personal account, order and payment history, ability to track current orders, various payment systems for goods, online communication with a personal manager.
• Simplicity in the manager’s work with the client: the ability to quickly process orders, generate invoices for payment to the client, process customer payments, place goods on the website.
• Accounting and statistics of payments, orders and registrations, a system for analyzing user requests.

And many, many other useful features.

Selection and purchase of a domain name

Any website starts with a domain name, which you need to select for your online store on a specialized resource - www.nic.ru
Domain price from 590 rubles.

What needs to be done on the site in chronological order

The specified sequence of working with the site is described in detail by the specialists of our company in the relevant instructions. All the material in them is presented in an accessible form for users who do not even have basic knowledge about creating their own online store and promoting it on the Internet. All this useful information becomes available to our clients after they make their first payment.

We recommend that you carefully read these instructions so that in the future you can build the correct algorithm for working with your website, without involving specialized specialists and, as a result, save on your costs.
If you are not going to take care of your website yourself, but want to entrust it to one of your employees or outsource it to a specialist, then our instructions will give you the knowledge that will allow you to correctly assign tasks to employees in setting up and optimizing the site.

Based on the fact that at the initial stage the entrepreneur himself will be involved in setting up the main sales tool - an online store, we will calculate the expected initial costs.

Texts for the site

It is important to understand: Optimized texts (or “content”) will be necessary regardless of what platform your site is built on. All content will be analyzed by search robots and if it best matches user requests, your site is more likely to be shown in search results above competitors' sites.

Pages you need text for:

• Standard menu pages:
  home page, search by number, search by catalog, payment, delivery, contacts.
• Main product pages:
  body manual, batteries.
• Pages of the built-in catalog by brand for the selection of spare parts for passenger cars:
  We can start by taking the 10 most popular car brands out of the 48 available. (Example page - zizap.ru/catalog/li/audi/)

Total: 18 website pages.

Writing one text optimized for search engines with a volume of 2000 characters costs approximately 500 rubles. Perhaps you can find a copywriter cheaper, or decide to write these texts for your website yourself in order to save money. You can search for a copywriter to write optimized texts on these resources: www.youdo.com, www.freelance.ru.

All costs for launching an online auto parts store

Total: from 14,590 rubles

An online store based on the Zaptrade platform is a powerful tool for attracting customer traffic from the network, which will be useful for both beginning entrepreneurs and companies planning to expand their business. It is important to take a responsible approach to organizing and setting up your online store to improve its position in search engines. This will give you an edge over your competitors and significantly increase your sales.

5. Location of the point of issue and communication

To choose the location of the store, or rather the point of receiving orders and issuing goods, you should be guided primarily by the fact that your store window is located on the Internet, from where you will receive the bulk of customers. This means that when choosing a premises, the main criterion should be the accessibility of the entrance so that the client can easily reach by car or public transport to place an order or pick up goods.

Since we have an online store, the location of the pickup point is not necessarily on the first (red) line - this significantly saves rent. Placement in the basement with direct access to the street is allowed.

The size of the premises may not exceed 20 square meters, of which 5 square meters will need to be allocated for retail space, the rest will be divided into a work area for managers and a storage area.

One of the most important issues when choosing a store location is the availability of reliable high-speed Internet or the ability to connect it. This is due to the specifics of your business, primarily related to the Internet, and secondly, the store will need to install IP telephony, which also depends on the speed of the network connection.

The rent for such premises will be about 500 rubles per 1 sq.m. If you take a room of 20 square meters, then the subscription fee will be 10,000 rubles per month. We must immediately take into account that the vast majority of landlords also require a security deposit in the amount of one month’s rent. This deposit is returned by the landlord after termination of the lease agreement if he has no claims against the tenant. That is, you need to prepare 20,000 rubles for payment.

Shop furniture

You can select furniture for your store on resources for selling goods. That is, we recommend looking for used furniture and equipment for your store. Since at the startup stage there is no need to overpay extra money, it would be better to use it to promote your brand.

The simplest option is used. Store furnishings with prices taken from trade offers include:

1. Desktops for managers – 2 pieces *1000 rubles = 2000 rubles

2. Bedside tables for managers' desks – 2 pieces * 500 rubles = 1000 rubles

3. Shelf for documents – 1 piece * 1000 rubles = 1000 rubles

4. Wardrobe or clothes hanger – 1 piece*1500 = 1500 RUR

5. Chairs for managers – 2 pieces * 500 rubles = 1000 rubles

6. Chairs for visitors – 2 pieces * 250 rubles = 500 rubles

7. Table for a printer or MFP – 1 piece*1000 rubles = 1000 rubles

8. Racks for goods (2000x1500x510) – 3 pieces*500 rubles = 1500 rubles

TOTAL: 10,500 rubles

Office equipment and computers

In principle, computers and office equipment can also be purchased used. True, unlike furniture, there is a risk of breakage. However, the difference in price between used and new office equipment is such that it covers all the risks associated with its possible failure.

An approximate list of necessary equipment in the store:

1. Computers, monitors, mouse+keyboard sets – 2 pieces*15,000 rubles = 30,000 rubles

2. Multifunctional device – 1 piece *5,000 rubles = 5,000 rubles

3. Wi-Fi router – 1 piece*1,000 rubles = 1,000 rubles

4. IP gateway for telephony – 1 piece*2000 rubles = 2,000 rubles

5. Radiotelephone – 2 pieces*1,000 rubles = 2,000 rubles

6. Cables and connectors and other materials approximately 1,000 rubles

TOTAL: 41,000 rubles

Internet

The choice of provider and the cost of services depends on the region in which the store is planned to open. In addition, Internet tariffs are very different for individuals and legal entities, and several times. The main criterion is a stable connection. Therefore, when choosing a provider, it is better to pay attention to the quality of the services provided than to the cost.
The cost of Internet services for a legal entity with an unlimited tariff and a speed of 2 Mb/s averages 2,000 rubles per month.
This speed is quite enough for working on the network, as well as using telephony.

IP telephony

When organizing an online store selling auto parts, you must also understand that out of the entire mass of potential buyers who will visit your site in order to find the right spare part, only a few will place an order on their own. The overwhelming number of customers will be looking for ways to contact your store to clarify any details regarding delivery times, costs, payment terms and other nuances. In addition to the use of a service advisor, email and other electronic means of communication, telephone communication will always come first.

We recommend installing IP telephony for communication with a virtual PBX. Tariffs for communication services are usually cheaper than for mobile phones, and many useful services are added, such as recording telephone conversations, caller ID, call sequence settings, answering machine and much more. In addition, if you change the location of the store or the point of delivery, you can quickly transfer all telephony while maintaining the phone numbers promoted on the site.

The average cost of communication services via IP telephony is no more than 1500 rubles per month.

Signage and opening hours

Every store needs a sign that will help customers find it. The simplest and most effective sign option is a polycarbonate or metal base with a film attached. The cost of such a sign with a size of 1500x500 mm will cost approximately 1500 rubles.

In addition, you must order a store or pick-up point operating schedule, which should be posted on its door. Cost of production in the area 500 rubles.

It is mandatory for all stores to have an information board in the most accessible place of the store, where the following should be presented:

• address and telephone number of bodies providing protection of consumer rights
• book of reviews and suggestions
• Federal Law “On Protection of Consumer Rights”
• copy of the organization's TIN
• copy of OGRN

The cost of manufacturing such a board is about 2000 rubles.

TOTAL: 4,000 rubles

All costs for the point of delivery of goods of an online auto parts store

Total: 79,000 rubles. Prices may vary in your area.

We are looking for a location for the order pick-up point in such a way that it is convenient for the client to get there by any type of transport. Area – 20 m2 is enough. The store premises must be within the access area of ​​a reliable Internet provider. All furniture and equipment can be picked up used on trading platforms so as not to overpay for new ones. Be sure to equip the store with a sign and opening hours.

6. Auto parts store software

For computers in the store you will need licensed software. This primarily concerns the Windows operating system. Of course, you may be lucky and when buying used computers you will come across copies with a pre-installed operating system. If this does not happen, then it is better to spend money and buy two licensed copies at any computer store. The fines for using pirated software for commercial purposes are incredible, so we don’t recommend taking risks in this case.

Software selection

Cost of Windows 10 OS – 6900 rubles as of May 2016.
That is, for 2 computers you will need to spend 13,800 rubles. These OSs already come with a built-in antivirus, which is quite enough to keep your computer safe at work.

The free, open source office suite Apache OpenOffice is suitable for working with tables and printed documents.

There is another option to install the free Linux operating system, which will certainly save money, but there may be some compatibility problems with other applications and programs that you are going to use.

Choosing a program for running a trade and warehouse

The most common software products for warehouse and trade accounting are solutions from the 1C company. The company produces a large number of accounting programs for various business sectors. There is also a program for the business of selling auto parts - 1C: Retail. This company has a well-developed franchise network, so you can certainly find their representatives in your city to clarify information about the products offered. The Zaptrade company has developed a module for its system that allows you to configure the synchronization of the online store and the 1C programs that our clients use.

The cost of purchasing a specialized package for retail trade in auto parts will be approximately 26,000 rubles, in addition, it will be necessary to provide for the costs of hiring an administrator to service this program for outsourcing, which will cost you from 5000 rubles per month.

There is another way, which, in our opinion, is the most attractive for organizing a business selling auto parts through an online store - this is the use of online solutions for maintaining warehouse records. There are already enough offers on the Internet from companies offering a cloud service that includes retail trade, working with a client base, maintaining warehouse records, controlling finances and printing documents. The cost of such services in the optimal tariff may not exceed 1000 rubles per month without any initial usage fees.

The most budget-friendly option is to use the capabilities of the Zaptrade system itself, which also provides functionality for working with the client base, client orders, maintaining financial control, as well as printing closing documents for the client and accounting department. All this is included in a single subscription fee and is available to any client from the very beginning of using the Zaptrade engine for their online store selling auto parts. The company's specialists will advise you in more detail about these system capabilities.

Help Desk

Catalogs for selecting spare parts for work

To correctly select spare parts for customers, as well as to check incoming orders in the online store, you will need to use professional original catalogs for selecting spare parts for foreign cars.

Many companies that are easy to find on the Internet are developing these solutions. They provide remote access to a collection of catalogs, which usually have a current update point and provide the most accurate data when searching for the original article number of the required part.

Access is usually provided for a subscription fee, which is about 1,500 rubles per month for one workplace.

The Zaptrade system includes solutions for the selection of auto parts within the framework of a monthly subscription fee, as well as catalogs for the selection of original and non-original spare parts from Laximo, which are connected additionally for a fee.

The store must have licensed versions of operating systems and other software installed. Office programs for work can be found in free versions. As for warehouse accounting and working with clients, at the initial stage we recommend using the capabilities of the Zaptrade system; they are quite enough to control the work of one online store with a point of delivery of goods. As sales and profitability of the enterprise grow, it will be possible to think about switching to specialized accounting software, such as cloud services or trade and warehouse solutions from 1C. It is imperative to choose a solution with professional catalogs for selecting auto parts for your store.

7. Personnel: wages and work schedule

Selection of hired personnel is the most important and responsible part of organizing a business selling auto parts for foreign cars. Usually a group of like-minded people decide to open a business and are ready to work in their own enterprise as salespeople, warehouse workers, and so on. Often a group of like-minded people consists of two people. Here we will take the option when an entrepreneur, who is also the owner of a store (also works as a manager and storekeeper), hires an auto parts seller to help him.

Of course, at the first stage, when there are either no clients at all, or there are so many of them that the entrepreneur is able to serve them himself, there is no point in taking on someone else. The fact is that you will either have to simply pay the employee’s salary from your starting budget for some time, since there is no profit yet, or the employee will quit very quickly without seeing an opportunity to earn money.

A decision to hire a salesperson must be made upon reaching a monthly turnover of 500,000 rubles with an average markup on goods of 25%. A new employee will allow you, among other things, to devote more time to developing your main tool for attracting customers - an online store.

It must be taken into account that in order to be hired, you need a specialist who will immediately get involved in the process and begin to bring profit to the company.

Criteria for selecting a seller for a store:

• Automotive or just technical education is desirable, as well as good knowledge of the structure of cars.
• Ability to use electronic catalogs for selecting spare parts for various foreign-made vehicles.
• Experience in this field of activity is desirable, especially in your region, as the candidate will already have an idea of ​​how to work with local suppliers and clients.
• Age. Pay attention to candidates over 40 years of age. This is due to the fact that at this age people are more responsible and diligent and you can rely on them, provided, of course, without bad habits that can negatively affect your business. When posting a vacancy, it is prohibited to set an age due to discrimination considerations, so our statement is advisory in nature, based on personal experience in organizing a similar business.
• Having a car is welcome, as you may want to introduce a service for delivering goods to the client and you can offer your salesperson to take this direction as a part-time job after hours.

Criteria for selecting a seller for a store:

Unfortunately, finding a seller who fully meets the specified criteria will be very difficult, but possible. The main thing is not to become a source of talent for other enterprises. This is when inexperienced candidates come to you, you teach them everything, they get the necessary practice and go to work in other companies. It may be worth considering regulating such options by introducing special conditions in the employment contract with the future employee. You need to clarify this issue with your lawyers. In any case, if you like the candidate, we first recommend concluding a contract with him for 2 months, in the form of a probationary period. During this time, it will be clear what it is and whether it is suitable for your business.

Seller motivation

In determining the motivation of the seller, one must be guided by the fact that one average seller can freely sell 500,000 rubles worth of spare parts at retail. That is, his work includes consulting clients, selecting spare parts, placing an order for a client, ordering goods and interacting with the supplier for delivery, posting, issuing to the client, as well as conducting financial transactions with the client.

When hiring a salesperson, you can motivate him by offering a payment scheme: salary + percentage of sales. In this case, the salary should be included in the percentage component, but be fixed based on the results of work for the month. The most optimal motivational percentage for development will be 4%, with a salary of 10,000 rubles.

In the future, it will be necessary to set sales plans for each month to the seller and make the motivation percentage floating, depending on the execution of planned indicators. For example, if the plan is fulfilled by 90%, the percentage will be 3.5%, if the plan is exceeded by 10%, the percentage will be 4.5%. This will give sellers an additional incentive to increase sales. In this case, it is advisable to put forward real plans, agreed upon in advance with the sellers.

Do not forget that from each salary of the seller, your accounting department will need to calculate and make all kinds of social and pension contributions to various state funds in an amount amounting to about 33% of the total amount of payments.

Store opening hours

The store's work schedule for the first time is suitable to cover weekdays, from 9 am to 7 pm, and you can also take Saturday as a duty day, from 10 am to 2 pm. This will be quite enough. In the future, as turnover, income, and store staff grow, it will be necessary to strive to achieve a daily work schedule from 9 to 20.

It is important to take into account that the online store will give you the opportunity to extend the “working day” of your store almost around the clock, since customer requests in the online store on the Zaptrade platform are accepted automatically, the main thing is not to forget to process them.

8. Organization of document flow in an auto parts store

When organizing trade in an auto parts store, an important factor is the correctness and accuracy of documentation. The package of documents that will need to be exchanged with clients and suppliers is not that large, so we recommend that you immediately establish document flow so that order in your documents becomes a good habit. For each type of document, it is necessary to create a separate folder, which will be located in the store, so that you can at any time update the history of trade relations with both the client and the suppliers of the goods.

What documents do you need to keep for yourself:

1. A customer’s order with his signature, printed from the Zaptrade online store database.

2. A sales receipt with the signature of the client (if this is an individual) under the lines that the goods were received on time and on time, and also that the client has no complaints. It is formed from the database of the online store of the Zaptrade system.

3. Consignment note TORG-12 (if the client is a legal entity) with the client’s signature on receipt of the goods with the seal of his organization, or with the attachment of a power of attorney for the client as a representative of the organization. It is formed from the database of the online store of the Zaptrade system.

4. If the client wishes to return the spare part he received for any reason, then he must receive an application for a refund for the product he is returning, indicating the reason for the return. This application is written by hand in free form with the obligatory indication of the client’s passport data. To simplify the procedure, we recommend preparing return forms for customers and keeping a certain amount in the store.

5. Invoices and invoices for the receipt of goods from your suppliers with the obligatory signature of a representative of your organization upon receipt of the goods.

6. Agreements with your auto parts suppliers.

Please note that in the buyer's order you must specify the terms of delivery of spare parts to the customer's order, which the latter must read and sign.

Like any retail entrepreneur, you will encounter customers who are not entirely conscientious about the transaction between you for the supply of auto parts. That is, they will try to return parts brought to order by your company without good reason, even despite their own mistakes in selecting spare parts. These parts can rarely be returned to your supplier, or they can be returned, but at a certain discount, which in any case is a direct loss for the enterprise. At the same time, the legislation will always be on the buyer’s side, without taking into account the possible losses of the store. To avoid such developments in working with a client, we offer you a possible option for the terms of delivery of auto parts to order, developed by Zaptrade lawyers.

The main essence of this offer is that the retail store is not in the full sense a Seller of goods, but only provides a service to the client. Although this offer contains many references to the regulatory framework that regulates legal relations in the field of retail sales, with the correct formation of the legal position, in the event of a dispute, it is possible to neutralize some of the risks associated with the return of goods. For example, if it is possible to convey to the judge the idea that this is a service and not a product, then the consumer has the right to make claims only on the quality of the service provided, for example, why we did not meet the deadline or brought the wrong part when the consumer ordered a different one, that is, this there will be good reasons. And in the pre-trial period it will be possible to convey to the consumer that the store only provides a service, being, in fact, his representative and provides him with purchase and delivery services.

Delivery terms

Delivery terms:
1. The information below is an offer (hereinafter referred to as the Offer) on behalf of the individual entrepreneur/LLC ______________, hereinafter referred to as the “Contractor”, to any legal entity or individual, hereinafter referred to as the “Customer”, to enter into an “Agreement” on the terms set out below.
2. In accordance with paragraph 2 of Article 437 of the Civil Code of the Russian Federation, if the conditions set out below are accepted and the order is paid, the legal entity or individual who accepts this offer (payment of the order amount) becomes the Customer in accordance with paragraph 3 of Article 438 of the Civil Code of the Russian Federation acceptance offer is tantamount to concluding a contract on the terms set out in the offer.
3. The Contractor provides the Customer with the service of placing an order from professional suppliers of car parts, components and accessories according to catalog numbers (hereinafter referred to as parts), and the Customer undertakes to pay for the Contractor’s services.
Taking into account the provisions of Article 779 of the Civil Code of the Russian Federation, as well as the Law “On the Protection of Consumer Rights,” services mean the performance of certain actions for a fee or the implementation of certain activities on the instructions of a citizen to satisfy personal and household needs. According to Order No. 160 of May 20, 1998, of the Ministry of the Russian Federation for Antimonopoly Policy and Entrepreneurship Support.
When placing an order, the Customer undertakes to provide complete data necessary for the provision of services by the Contractor:
- In case of placing an order in the absence of a catalog number, the Customer undertakes to provide the VIN code, engine model, production date, copy of the vehicle's title
- In case of placing an order using catalog numbers, the Customer undertakes to provide the name of the part, as well as its number.
By this clause, the Contractor informs the Customer that the provision of erroneous, incomplete data entails the impossibility of the Contractor to fulfill its obligations, an inadequate result of the service provided, as well as the impossibility of completing it on time. (Article 36 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”, as well as paragraph 30 of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”).
In turn, the Contractor is responsible for the compliance of the parts with the vehicle, the details of which are specified in this order.
REMEMBER! The information in the registration certificate (in particular, the year of manufacture, identification number, engine number) may not correspond to reality. PLEASE NOTE! Parts options for Europe, Asia and the USA may vary significantly. DO NOT ALLOW the installation, installation and adjustment of parts by organizations and specialists who do not have a license to provide specialized auto repair services. YOU HAVE THE RIGHT to agree with the Contractor on the terms of service for the parts sold and your car.
4. The start date for the execution of the service begins to be calculated from the day the Contractor receives the necessary data, samples for placing an order, as well as payment for the Contractor’s services. If the Customer does not make the agreed payment, does not provide complete data for placing an order, or does not provide a sample of the part, if this is necessary for the execution of the order, then this Agreement is not considered concluded.
5. The service execution period ranges from 1 to 60 working days, depending on the availability of parts in the supplier’s warehouse. In case of an increase in the specified period due to the fault of the supplier/manufacturer, a different deadline for the execution of the service is agreed upon with the Customer in advance or the amount of prepayment for the Contractor's services is returned (clause 25 of the Decree of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”). minus the actual expenses incurred by the Contractor related to the fulfillment of obligations under this agreement (Article 32 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”, as well as paragraph 22 of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”).
6. When placing an order, the declared cost of services is preliminary. While maintaining the cost of the Contractor's services, the cost of parts may be changed by suppliers (Article 37 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”). In this case, the Contractor negotiates the price with the Customer.
7. All approvals and additions can be agreed upon in advance by telephone or by e-mail in addition to this order. After preliminary approval and payment for the Contractor's services, all additions are drawn up in writing, certified by the Customer's signature and sent to the Contractor's address: ________________________________, in accordance with Article 165.1 of the Civil Code of the Russian Federation.
8. Claims regarding deficiencies in the service provided are accepted within 14 days from the date of execution of the order, receipt by the Customer of the ordered parts (Article 29 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”).
9. The storage period for parts received as part of a completed order is 1 calendar month of receipt of the part. After the specified period, the order is canceled, and the parts go on retail sale, and the Contractor’s costs and expenses are reimbursed from the funds paid by the Customer, and the remainder of the amount is transferred to the Customer.

Details for payment of the order amount:_________________________________________