Participant's name: Nikolay Yurievich Sobolev

Age (birthday): 18.06.1993

City: St. Petersburg

Education: St. Petersburg State Pedagogical University Polytechnic, Faculty of Economics and Management

Family: girlfriend Polina Chistyakova

Height and weight: 1.83 m

Directionality of channels: Rakamakafo - social experiments, SOBOLEV - discussion of current Internet news, Ready Steady Go - about cars

Channel created: 03/08/2014/10/16/2015/05/17/2016

Number of subscribers: more than 3 million on the Rakamakafo channel, and more than 3.5 million on the personal channel, more than 375 thousand on the Ready Steady Go channel

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Nikolai Sobolev was born in St. Petersburg and always grew up as a very active boy. At school, the young man played in an amateur theater. The young man was always distinguished from his peers by his active life position and love for public speaking.

Sobolev also has singing, cabaret performances and bodybuilding to his credit! At one stage of his life, the young man even weighed 120 kilograms. After graduating from school, Nikolai entered the St. Petersburg Polytechnic University, who graduated with a master's degree.

The craving for video blogging has haunted Sobolev for a long time, which is why he registered his first channel already in 2010. True, he was not popular and therefore in 2014 the young man easily decided to join his friend Guram and create a whole prank show.

By this they meant the creation of a channel on which various jokes would be posted that show true face ordinary people. The project was called "Rakamakafo".

The creators of the channel admit that through their actions they urge ordinary people not to be cruel and indifferent. Through videos, the guys show the problems that exist in modern Russian society.

Interesting fact- the very first video, in which pranksters approach passers-by with indecent proposals, took 15 days to film! And this happened because Nikolai and Guram were wildly shy.

During the first year of the Rakamakafo project’s existence, it collected a million subscribers, which allowed its creators to become laureates of the “TOP 50” in 2015. famous people St. Petersburg.

Separately worth mentioning charitable activities blogger. Despite the fact that the main mission of his project is the idea of ​​stirring up society, Nikolai is ready not only to do this in words, but also in deeds.

In May 2016, the guys organized a charity fundraiser for orphanages. Over the course of several months, thanks to Nikolai and Guram’s video, about 2 million rubles were collected. An interesting fact: the pranksters personally thanked the people who transferred more than 1,000 rubles and recorded separate signals.

Active position regularly brings Nikolai to various festivals, including Vidfest. And at the St. Petersburg VK Fest in 2016, the young man even gave a master class on successfully promoting a personal brand in modern social networks.

Nikolay is also the host of the channel LIFE YOUTUBE, constantly illuminates the Internet community latest news from the world of Youtube. At the same time, Nikolai himself is a participant in several conflicts on YouTube, the most famous is with, thanks to Dima Kolya’s video, he received the nickname #kolyaheter.

In 2016, together with Alexander Murataev and Ilya Strekalovsky, he created a channel Ready Steady Go, where various shows about cars and everything connected with them are released.

In August 2016, Nikolai Sobolev’s book “YouTube: The Path to Success” was published., which describes the basics of video blogging, answers to the most popular questions from novice bloggers and the history of the creation of projects by Nikolai and his friends.

Nikolai has been dating Polina Chistyakova for a long time, their joint photos can often be seen on his Instagram.

Nikolai Sobolev took part in the Channel 1 program “Let Them Talk,” where there was a discussion of rape. In turn, the blogger defended Sergei Semenov (the guy accused of rape) and spoke out against Diana Shurygina.

Photo by Nikolay

Kolya constantly pleases fans with new photos on Instagram; the guy demonstrates his personal life and footage from the filming of various projects.

Nikolai Sobolev is a popular Russian blogger who covers current and pressing problems of society on his YouTube channel Sobolev: rallies of Alexei Navalny, the rape of Diana Shurygina, Khabarovsk flayers, showdowns between fellow bloggers. For the “hype” on hot topics, he was dubbed “Andrei Malakhov of Russian YouTube.”

Despite the criticism, Nikolai Sobolev is confidently moving forward, and his subscriber count has long gone into the millions. And it began creative path in 2014, when Sobolev, together with his friend Guram Narmania, founded the “Rakamakafo” project, in which young people conducted social experiments on passers-by.

Childhood

Nikolai Sobolev was born on July 18, 1993 in St. Petersburg, on Vasilyevsky Island. His parents are quite wealthy people: his mother is a musician at the Mariinsky Theater, his father is the owner of the St. Petersburg Souvenirs retail chain.

In 2000, Nikolai went to first grade. Until 2005, he studied at physics and mathematics lyceum No. 30, then moved to gymnasium No. 56 with intensive study of economics and linguistics.

From the age of five, Kolya was interested in oriental martial arts: karate, taekwondo. At the age of 14 he was injured and left for a while sports activities. Not knowing what to do with himself, the teenager became interested in computer games.

The world of gamers captivated the guy for a short time. Already at the age of 16, he returned to sports, began actively going to the gym and achieved good results. He would have become a fitness trainer if he had not found his niche in the Russian segment of YouTube.

After graduating from school, he entered the Faculty of Economics and Management of the St. Petersburg Polytechnic University, from which he graduated in 2015.

Career

Nikolai Sobolev has been a creative person since childhood. Nature generously rewarded him good voice. At first he occasionally sang in cabaret, and at the age of 19 he was already involved in a professional show program and earned good money. He also wrote very good stories from his school days, so later he had problems creating scripts for videos.

In 2010, Nikolay Sobolev registered his first video channel on YouTube. But since the guy didn’t yet have a clear idea of ​​what he wanted to show other people, his first project was a failure. And in 2013, together with Guram Narmania, whom Nikolai met at a party with friends, Sobolev launched the video blog “Rakamakafo”. The main idea of ​​the project is a humorous demonstration social problems and how ordinary people behave in unexpected situations.

The very first Rakamakafo prank

In 2014, after a detailed study of the idea and the purchase of the simplest video equipment, young people began to act and launch the project that started their career growth. Videos with practical jokes, social experiments with topics on the brink of a foul, turned out to be attractive to users.

The friends' first social experiment was the "Group Sex" video. Bloggers approached passers-by and recorded their reaction to an intimate proposal. IN next issues young people tossed a wallet with money to people (return it to the owner or take it for themselves?), checked whether someone would separate two fighting guys or stop the rape, who would get the money? more money- to a person with a Slavic or non-Russian appearance, they were presented to a stranger and looked at how the false memory system works.

Russian VS Non-Russian

Six months after the opening of the channel, Sobolev and Narmania recorded an experiment that instantly spread around the Russian Internet. The video was divided into two parts, one was filmed in the USA, the other in Russia, well, the essence was the same - main character the video simulated a heart attack, and the camera recorded the reactions of passersby. Alas, the results were not in favor of the Russians.

A person feels bad (the most popular rakamacafo experiment)

A year later, the channel already had more than a million subscribers, both vloggers became recognizable, and the young people were included in the list of the 50 most famous media personalities in St. Petersburg. It is interesting that over the entire history of the channel, Sobolev and Narmania invested a little more than one hundred thousand rubles in it.

In October 2015, on the wave of popularity, Sobolev decided to open his personal channel “YouTube Life”, dedicated to the analysis of conflicts of famous bloggers and their criticism. His videos told, for example, about the relationship between Ivangay and Maryana Ro, the cost of the blogs of Sonya Esman and Maria Wei, the conflict between Dmitry Larin and Yuri Khovansky, and the arrest of Ruslan Sokolovsky. In 2016, the blogger released his book, on the pages of which he shared the secrets of YouTube monetization success.

In 2016, the channel changed its name to “SOBOLEV” and the topic of video stories moved towards discussing scandalous topics and acute social problems of society. Sobolev undertook to demonstrate everything that was interesting to ordinary people.

Nikolai Sobolev about Diana Shurygina’s PR

One of the significant points in the blogger’s career was participation in the talk show “Let Them Talk” in 2017 with

Russian video blogger, TV presenter.

Biography of Nikolai Sobolev

Nikolay Sobolev born in St. Petersburg in the family of an entrepreneur and musician Mariinsky Theater. As a child, Sobolev studied at the Physics and Mathematics Lyceum, then moved to a gymnasium with in-depth study of economics and linguistics. After graduating from school, Sobolev entered the Faculty of Economics and Management of St. Petersburg Polytechnic University.

While still at school, Nikolai began to play sports, until he was 14 years old - martial arts, but then he was injured. At the age of 16, he became interested in bodybuilding, trained at a fitness club and achieved excellent results. physical fitness. Music became his other hobby. Sobolev performed in cabaret and even made money as a singer.

Career of Nikolai Sobolev

In 2010, Nikolay registered the first trial video channel on Youtube, but did not develop it at that time. In 2013, at a friendly meeting, he met Guram Narmania. The young people quickly became friends and decided to release a joint video blog, called Rakamakafo. Narmania and Sobolev specialized in social experiments: demonstrating people's reactions to unexpected events. Pranks and pranks brought the blog’s creators about a million subscribers in a year. In 2015, Guram and Nikolay were included in the list of the 50 most famous media figures in St. Petersburg according to Sobaka.ru magazine.

Young bloggers initially invested a little more than 100 thousand rubles in their project for filming equipment.

In 2016, Sobolev opened his own video channel “YouTube Life”, soon renamed SOBOLEV. On his blog, he talked about the most famous RuNet scandals, including the case of Diana Shurygina, sharply criticizing the latter. In the same year, the blogger wrote and released the book “YouTube. The path to success. How to get loads of likes and tons of money.” By 2017, the number of video blog subscribers reached 4 million people.

Almost all of Nikolai’s videos are shot against the backdrop of an ordinary wall. However, they get around 3–4 million views.

In 2017, Nikolai began appearing on various television shows. He starred in the popular show “Let Them Talk.” In an issue dedicated to Diana Shurygina, he again repeated his opinion on the current situation.

In the same year, Sobolev became a guest of one of the issues of the famous comedy show"Comedy Club". Comedians joked harshly with the blogger, asking what an ardent opponent of television was doing on the recording of a TV show. He also gave an interview to Yuri Dudu on his channel “ Vdud».

In 2018, information appeared on social networks that Sobolev would replace the host of “Let Them Talk” Dmitry Borisov. On March 22, 2018, Nikolai confirmed this on his social media accounts, but official representatives of Channel One and the blogger himself have not yet commented on this statement.

“I was not allowed to disclose any information for a very long time. Now the moment has come. (...) You will see everything for yourself, but one thing is for sure. Starting Monday, the “Let Them Talk” program airs with a new host. I will become it! I hope for your support. See you on the First.

Personal life of Nikolai Sobolev

It is known that Sobolev is dating a St. Petersburg woman Polina Chistyakova, graduated from the Northwestern Institute of Management. In January 2018, a photo appeared on Nikolai’s Instagram wedding ring, and Polina posted a photo of the fitting wedding dress. Soon Sobolev and Chistyakova spent a joint vacation in the Dominican Republic. Despite this, the young people did not make any official announcements about marriage.

Nikolay Sobolev- not only a video blogger, but also a hip-hop performer who has not yet reached the stage of battles (although he tried), focusing on producing disses against his colleagues and very well-made clips about them. Nikolay Sobolev received the initial dose of fame as a co-author and co-performer stuffed with juicy pranks of the YouTube channel "Rakamakafo" (joint project with Guram Narmania).
The guys captured pranks and very risky social experiments with a hidden camera. But to our rap portal Nikolay Sobolev interesting because he personally is actively developing the hip-hop niche. How does this manifest itself? - you ask. Let's go in order.

Nikolay Sobolev I tried myself in what is called Russian rap style - more than once or twice... First of all, he twice participated in the show of the great and no less great - greatest people, from among those doing Russian rap music.

He is also the most consistent observer of reality, who has thundered throughout the country with his principled position on the deeds and words of such a scandalous celebrity as Diana Shurygina.

NIKOLAY SOBOLEV
Date of birth: June 18, 1994
Place of residence: St. Petersburg
Works in the field: Video blogging
Project: Rakamakafo Pranks
Character: Prank, presenter
Registration date channel: March 8, 2014

Nikolay Sobolev born in St. Petersburg, received a higher technical education within the walls of the St. Petersburg Polytechnic University. The hero of our story - bright representative YouTube communities. Project Rakamakafo he and his companion Guram Narmania urge people not to be indifferent, opening various problems modern society.
Like another popular video blogger, Yuri Khovansky, he chose as the object of attacks and disses the tedious playwright Dmitry Larin, whom he challenged to a fair fight within the framework of Versus. But the vegan didn't buy it.

Nikolay Sobolev - biography and how much he earns
In the present Nikolay Sobolev a well-known pranker and video blogger in the Russian-speaking space, one of the creators of the popular project, appears before the broad masses Rakamakafo (Pranks show), tells how it all began:
“We met and became acquainted, Guram and I at a mutual friend’s birthday party and became friends. Over time, we realized how similar we are in our outlook on life and sense of humor.

One day Nikolay Sobolev and Guram We watched videos on YouTube and paid attention to foreign pranksters, we really liked this idea. We discussed and decided to create a similar project. I had my doubts and thought that many people were already doing this. And we were lucky, not everyone. At the time when we started making videos, there were no decent examples of pranksters in Russia.
We decided to concentrate and chose the topic of social experiments, as it is very unusual and fun. We thought and planned the shooting of the first video for a long time, what idea and topic to start with, but as soon as we launched it online on YouTube, it went like clockwork.”

In October 2015, Sobolev became the face of the analytical program "YUTUB LIFE" (now the channel has been renamed SOBOLEV), where the young man talks about interesting events and video blogging news.
In May 2016, Nikolai Sobolev became one of the hosts of the automobile show "Ready Steady Go", where the YouTuber, together with Ilya Strekalovsky and Alexander Murataev, shares his impressions of expensive cars.
On June 15, Nikolai Sobolev challenged Dmitry Larin to the “Versus Battle” rap competition, but was refused in the form music video"#kolyhater" went viral on YouTube.

Nikolay Sobolev answered his opponent in his own style, but his video “#DimaNeSsy” received a lot of negative marks. VERSUS with LARINA! (#DimaNeSsy) - 2016. In the summer, the young man presented his book “YouTube: The Path to Success. How to get loads of likes and tons of money,” where Nikolai Sobolev shared his experience of creating videos and making money from it.
Guram and Kolya began to study more and more solo projects, paying less attention channel "Rakamakafo", however, on August 10th a video was released where the guys competed to see which of them would collect greatest number women's phone numbers. Speed ​​Pickup (2016) At the beginning of February 2017, he recorded a video for his news channel about the famous incident of the rape of Diana Shurygina.

After this, Nikolai Sobolev is invited to the “Let Them Talk” program, first as a guest, and then as the hero of the program. Let them talk - In the midst of a party.
Since Diana Shurygina was a very resonant person, participation on Channel One brought Sobolev millions of new subscribers, and his personality also became a little more media than it was before.
Nikolai Sobolev continues his diverse activities on the network, delighting his subscribers with new, high-quality videos that are released with amazing regularity on his resource.

Charity mission
It is sometimes very difficult to watch the “divorces” that were invented by Sobolev and his friends. The video “Child in the Trash Can” makes the heart beat faster, cry and think about the indifferent trill of youth.
The bottom line is that children's lives are not valued in our time and only a few will rush to protect them. Nikolai is trying to stir up society, he shows the cruel truth, these are the realities.

He receives money from his project, but important point is to convey to people the idea of ​​how neglected everything is.

You need to be more receptive to other people's problems, especially since everyone is able to help. Sobolev focuses on ensuring that a person does not succumb to the crowd syndrome, but remains himself in any situation.

A wonderful idea with an evolving production - new center for orphans. It exists not only in words, but is also confirmed by actions.

The Rakamakafo project carries social benefit. In May 2016, Nikolay and his project partner, Guram, organized a charity fundraiser.

They proved that there are still caring people left; in just a few months, almost 2 million rubles were collected for children in orphanages. The pranksters sent signals to the guys who contributed more than 1,000 rubles as a kind of thank you for their help.

Festivals
Nikolay is a regular guest of the Vidfest festivals - national festivals of video bloggers.

Kolya, as a popular video blogger, will perform at the St. Petersburg VK Fest festival and conduct a master class on successfully promoting a personal brand on social networks in St. Petersburg (the second VKontakte festival in history).

Nikolai Sobolev was born in St. Petersburg and always grew up as a very active boy. At school, the young man played in an amateur theater. The young man was always distinguished from his peers by his active life position and love of public speaking. Sobolev also has singing, cabaret performances and bodybuilding to his credit! At one stage of his life, the young man even weighed 120 kilograms. After graduating from school, Nikolai entered the St. Petersburg Polytechnic University, from which he graduated with a master's degree. The craving for video blogging has haunted Sobolev for a long time, which is why he registered his first channel already in 2010.

True, he was not popular and therefore in 2014 the young man easily decided to join his friend Guram and create a whole prank show. By this they meant the creation of a channel on which various pranks would be posted that show the true face of ordinary people. The project was called "Rakamakafo". The creators of the channel admit that through their actions they urge ordinary people not to be cruel and indifferent. Through the videos, the guys show the problems that exist in modern Russian society. An interesting fact: the very first video, in which pranksters approach passers-by with indecent proposals, took 15 days to film! And this happened because Nikolai and Guram were wildly shy. During the first year of the existence of the “Rakamakafo” project, it collected a million subscribers, which allowed its creators to become laureates of the “TOP 50” of the most famous people of St. Petersburg in 2015.

Separately, it is worth mentioning the blogger’s charitable activities. Despite the fact that the main mission of his project is the idea of ​​stirring up society, Nikolai is ready not only to do this in words, but also in deeds. In May 2016, the guys organized a charity fundraiser for orphanages. Over the course of several months, thanks to Nikolai and Guram’s video, about 2 million rubles were collected. An interesting fact: the pranksters personally thanked the people who transferred more than 1,000 rubles and recorded separate signals. Nikolai’s active position regularly brings him to various festivals, including Vidfest.

And at the St. Petersburg VK Fest festival in 2016, the young man even gave a master class on successfully promoting a personal brand in modern social networks. Nikolay is also the host of the LIFE YOUTUBE channel, constantly covering the Internet community with the latest news from the world of Youtube. At the same time, Nikolai himself is a participant in several conflicts on YouTube, the most famous is with Dmitry Larin, thanks to Mr. Larin’s video Kolya Sobolev received the nickname #kolyaheter.

In recent 2016, together with Alexander Murataev and Ilya Strekalovsky, he created the Ready Steady Go channel, where various shows about cars and everything connected with them are aired.
In August of the same 2016 it was released book by Nikolai Sobolev “YouTube: The Path to Success” (download), which describes the basics of video blogging, answers to the most popular questions from novice bloggers and the history of the creation of projects by Nikolai and his friends. Nikolai has been dating Polina Chistyakova for a long time; their photos together can often be seen on his Instagram.

Nikolai Sobolev took part in the Channel 1 program “Let Them Talk,” where there was a discussion of the rape of Diana Shurygina. In turn, the blogger defended Sergei Semenov (the guy accused of rape) and spoke out against Diana Shurygina. Photo of Nikolai Kolya constantly pleases fans with new photos on Instagram, the guy demonstrates his personal life and footage from the filming of various projects.

The biography of Nikolai Sobolev is interesting for its diversity and originality.

Nikolai Sobolev biography
Young and ambitious, 23-year-old Nikolai Sobolev is a master’s student at St. Petersburg Polytechnic University.

Nikolay Sobolev
Nikolay Sobolev rakamacafo height

Name of participant: Nikolay Sobolev Age (birthday): 06/19/1993 City: St. Petersburg Education: St. Petersburg State Polytechnic University, Faculty of Economics and Management Family: have a girlfriend Polina Chistyakova Channel focus: Rakamakafo - social experiments, SOBOLEV - discussion of current Internet news Channel created : 03/08/2014 and 10/16/2015

Number of subscribers: more than 2.4 million on the Rakamakafo channel, and more than 2 million on the personal channel
Nikolay Sobolev on social networks: VKontakte: vk.com/sobolevbro
Instagram: instagram.com/sobolevv
YouTube: youtube.com/channel/UC…
Ask: ask.fm/sobolevbro504
Rakamakafo channel: https://www.youtube.com/cha...

DIANA SHURYGINA - Before She Became Famous!

rakamacafo

rakamacafo

Let them talk. #nadonyshke how Diana Shurygina became an Internet star
A man feels bad (2014) Attack on veterans (2015) Gay in a rocking chair (2015)

A book about YouTube from Nikolai Sobolev

After visiting the talk show “Let Them Talk,” the St. Petersburg resident gained 2.5 million subscribers in just a couple of months, becoming the fastest growing blogger in the world. His successes arouse the envy of his colleagues, but Nikolai himself, it seems, is never averse to adding fuel to the fire universal hatred. I found out why Nikolai Sobolev irritates critics and viewers and how he makes millions from universal condemnation.

Kolyan was on his way to success

Success story of Nikolai Sobolev (pronounce needed with a unique author's intonation) did not start at all with a record-breaking increase in subscribers for the channel named after myself and not from the top-rated releases of “Let Them Talk” with Diana Shurygina, but from humorous project with social overtones Rakamakafo.

Nikolai considers himself very versatile personality: before conquering YouTube he was studying martial arts, rocked, sang on stage and typed on the keyboard at the speed of light.

Having become a blogger, Sobolev, by his own admission, decided to fight the indifference of Russians to others, although his co-author Guram Narmania advocated only funny pranks passers-by As a result, the duo alternated funny pranks with graphic “beatings” of girls and ostentatious heart attacks on the streets of St. Petersburg and Miami.

Many Rakamakafo videos really made you think about the prevailing morals in society, but the video, of course, attracted the attention of viewers "Domestic Violence", or rather the mystical appearance and disappearance of slippers on the feet of a courier who allegedly accidentally caught a girl being beaten. Sobolev and Narmania chose not to pay attention to the criticism and simply re-uploaded the video, cutting out the ill-fated fragment with slippers.

At the end of 2016, despite the growing popularity and love of 2.7 million subscribers, bloggers closed the show to pursue their own projects. Driven by the most noble intentions, Nikolai Sobolev plunged headlong into criticizing his colleagues and discussing the most hype conflicts between bloggers, and Guram became interested in producing porn actresses on the YouTube channel Popcorn Studio.

Savoring scandals

Today is Sobolev’s signature greeting (more correctly, Nikolai Sobolev) plays to 2.5 million subscribers every week. In each video, a handsome young man with a perfectly delivered speech meticulously examines the latest scandal in the world of video bloggers, going through several YouTube stars at once.

“Tell me, please, which of them is trying to convey at least something to people? Raise education topics, for example. Why shoot a blog from a museum or talk about Alexander Sergeevich Pushkin if you can just throw a condom filled with water over your head?” - is indignant Sobolev, hinting at the “creativity” of the popular blogger YanGo (2.9 million subscribers).

Any words and actions of colleagues in the shop that, for some reason, caused his righteous anger, risk coming under fire from criticism. It’s even better if the Internet community is keenly interested in everything that happens. Sobolev is ready to discuss nude photographs and bullying of Internet star Maryana Ro (4.8 million subscribers), the chaos of participants in the social project “Lev Against” (799 thousand subscribers), the tomfoolery of idols of 12-year-old schoolchildren from the HalBer channel (1.3 million subscribers) and the behavior of the most popular blogger on the Runet, Ivangay (11.2 million subscribers).

And he is not at all shy about his reputation as a “yellow press” in the world of bloggers. Moreover, according to rumors, Sobolev is actively developing a public "Life YouTube"(569 thousand subscribers), where the hottest news, rumors and, of course, viral videos from top Runet bloggers are published daily.

Fame through the show

At the end of February, following his clear plan of “cutting videos on news feeds,” the author of the book “YouTube: The Path to Success. How to get truckloads of likes and tons of money” makes a strong-willed decision to make a highly social video about the suicidal game "Blue Whale". How to resist the temptation to click on this title: “The whole truth about the deadly game “Blue Whale”. Why do children wake up at 4:20? List of tasks, communication with the curator, full information about new deadly games. Is it time to stop child suicide? Cutting news footage and retelling several articles in the media brought Sobolev a record eight million views.

Nikolai quickly realized that he had stumbled upon a real gold mine, and therefore happily agreed to take part in filming a talk show "Let them talk", where, in his own words, he “took the microphone away” from other guests and clashed with the main character release - 17-year-old resident of Ulyanovsk Diana Shurygina.

The blogger allegedly tried to help a man convicted of raping a girl, but in the end he made as many as five videos about Shurygina and his attitude to the talk show, collecting three to four million views for each of them. Moreover, participation in “Let Them Talk” made Sobolev the fastest growing blogger in the world: in just a month and a half, the number of his subscribers tripled.

Inspired by success, Nikolai rushed to conquer new horizons, having already managed to complain about illiterate schoolchildren in "Evening with Vladimir Solovyov" And having distributed advice on educating young people at a closed meeting with bloggers in .

Logical truth

Sobolev understands perfectly well that not all YouTube residents have warm feelings towards him, and he knows how to turn any scandal to his advantage. For example, when the famous prank director, aka “AFONYA TV” (1.6 million subscribers), took up arms against Rakamakafo, Nikolay immediately filmed a separate release with the exposure of the opponent's videos.

Most viewers were unlikely to be interested in who was actually right, but the loud statements gave Sobolev 1.4 million views and dealt a serious blow to Andrei’s work. “Afonya”, in its corporate style, managed to sentence the enemy to “lifetime dislikes,” but views of his videos have been steadily declining since then.

And here is a duel of rap clips with YouTube star Sobolev lost completely. Trying to break into the Versus Battle project, Nikolai fell victim to one of the main musical hits summer. Borrowing a tune from “Patimemaker,” Larin collected 17 million views and made fun of his opponent, and the apt nickname “Kolya the Hater”, it seems, will never leave him.

Answer Soboleva became the record holder for the number of dislikes on his channel and naturally led to a wave of trolling on social networks. True, the blogger still attracted the attention of viewers, and therefore probably did not grieve too much because of the constant jokes. He immediately began to bombard the blogger with uncomfortable questions, tried several times to catch him in contradictions and along the way asked him that he earned either two or three million rubles a month from his videos. Moreover, Sobolev, without any hesitation, described the purpose of creating the videos in literally two sentences.

“I need to live on something. Every move, every step was calculated from the very beginning, I realized that this was the right format. Issues can be published frequently and can easily include advertising. This is my business project, and it is successful,” he admitted and instantly removed all questions from ill-wishers.

He does not hide the fact that he is saving money for a three-room apartment in Moscow and wants to switch from Mazda to a more sophisticated car. Therefore, it is stupid to criticize him for promising officials to bring culture to the masses, and then immediately withdrawing video clip about the worst clips of bloggers. After all, while competitors like BadComedian watch tons of bad comedies, they spend weeks coming up with funny jokes and collect 1.5-2 million views, Sobolev criticizes everyone against the backdrop of the wall every few days and collects 3-4 million.

And it is not he who is to blame for this, but the audience. Who will watch his video with equal pleasure and write “Kolya-hater” in the comments. Because it's fashionable.