IN frank interview, which was supposed to dot the i’s around numerous rumors related to the departure of the “godfather” of the domestic television industry, Alexey Mikhailovsky explains own dismissal in the words of Don Corleone: “If a man pays little attention to his family, he will not a real man". Thus, the eminent producer makes it clear: “I’m tired, I’m leaving.” However, as Super reports, there are also versions that Mikhailovsky, who created the longest project in the history of Russian TV, could have been removed.

Rumors that either Mikhailovsky was fired or he left on his own immediately spread across dozens of thematic public pages. Mikhailovsky’s ex-wife, Vasilina, also added fuel to the fire (together with her husband, she worked as a producer of the show from its inception until 2014). With a frank post on her Instagram, she unequivocally hinted: “He screwed it all up himself.”

In fact, there are two versions of the separation of Mikhailovsky and “House-2”. The first was officially announced to employees at an unscheduled meeting: Alexey was leaving on his own. Firstly, the producer was tired of creating the highest rated reality show in the country for 13 years. Secondly, according to a Super source, Mikhailovsky is not satisfied with the excessive interest in the show of businessman Alexander Karmanov, the ex-wife of Olga Orlova. Karmanov, who owns 75% of the manufacturing company Dom-2, had an indirect interest in the media until 2014. However, over the past year, the supplier of pipes to Gazprom has been actively involved in production, which literally infuriates the “parent” of the project.

According to the second version, which the workers themselves adhere to, Alexei Mikhailovsky was simply overtaken by karma. Now he is being “leaked” in the same way as he did three years ago. Just remember how the author of the show, Valery Komissarov, lost his brainchild in 2014. Komissarov owned an old film set and a building where city apartments were located. And Valery’s relationship with the TNT television channel was firmly sealed by an agreement for ten years of broadcasting the show. It was after the expiration of the contract, according to Super sources, that, secretly from Komissarov, a new clearing and city apartments were built, where all the participants were transported, and the broadcasting contract with Komissarov himself was simply not renewed.

Saying goodbye to unwanted team members at the front and building love with new leaders is a good tradition of the House. The same thing happened with Vasilina Mikhailovskaya - ex-wife, producer and right hand Alexey Mikhailovsky. In 2014, unexpectedly for everyone, the girl who lived by the project suddenly changed her place of work due to the impossibility of sharing a clearing with her ex-husband and his new passion, Natalya Varvina. Vasilina’s forced departure, it seemed, was not just for her assistant Anastasia Kobozeva: the girl saw off her boss with tears in her eyes. However, they dried up immediately after Alexei Mikhailovsky put her in Vasilina’s place.

According to sources from the project, rapid career growth Anastasia’s colleagues explain her warm relationship with her boss Alexei Mikhailovsky. By the way, the generous boss acted in a similar way with other subordinates, forming around himself a reliable rear of secretaries promoted to editors and producers. As quickly as recent years The rating of the project falls, and two opposing clans grow: for and against Mikhailovsky. Dissatisfied old men - those who created the project together with Komissarov, Mikhailovsky and Vasilina - and fresh blood that fell on leadership positions With light hand Mikhailovsky. While the first to change the next leader seems natural, the latter, of course, cannot handle such changes.

As for the people of the project, Ksenia Borodina is also considered to be a supporter of Alexei Mikhailovsky. Now they are discussing on the sidelines that this could undermine Ksenia’s position. Unlike the ubiquitous Buzova, her slightly less popular colleague is considered a completely replaceable presenter. However, according to Super’s interlocutors, Mikhailovsky and Borodina have been planning to launch their own project for a long time. It remains to be seen whether Borodina will combine projects or leave the scandalous television production.

The general producer of the reality show told DOM-2 magazine about the ex-spouses, family project and plans for the future.

Alexey Mikhailovsky with his wife Natalya Varvina
​Photo: Oleg Zotov

The country's main television production has become a second home for producer Alexei Mikhailovsky. Here he worked with a team of 200 people for almost 14 years. During this time, Alexey himself managed to find his soulmate - he married ex-participant and choreographer of the project Natalya Varvina, and in the near future he wants to become a father for the third time. Therefore, he leaves the project to take care of his family.

“I remember coming to the show in 2004,” Alexey recalls. - Then I painted the concept on several sheets, and it contained reality... about a simple construction project! A little later, during discussions, we decided that people should not only work, but also have romantic relationships.

You have so many people under you. Do you think you are a good boss?

People should appreciate this.

They say very much. You help them all develop.

I have always had this position: not to hire anyone from outside, but to grow my own staff. By the way, there are those who have been with me for many years...

For example, we worked with one of the main producers, Lekha Markelov, on Volgograd television in the youth edition of the DoZa channel - for those who are “up to” and for those who are “for”. At DOM-2, a significant part of the staff grew up with me and now makes this show what it is and what it will remain. And some even formed couples off-screen. Indeed, our people fall in love with each other and build families, work with wives and husbands. I can name at least two pairs right away. Nastya and Lesha Kobozeva, releasing Ilyukha Tsvetkov and Anya Kocheseva, who got together and gave birth to children. We have here big family! The project employs employees who have managed to get married, divorced and find a couple again, while at the same time communicating normally with their former halves.

Natalya Varvina leaves after her husband
​Photo: Oleg Zotov

“Build your love” in the literal sense.

You know, love cannot be “built” completely! “Construction” must be constant, day after day, throughout your life! Passion is not eternal and you need to work on love, support what has grown from this passion. Well, don't forget to enjoy! What else is love for?

“WEDDING OF ARRANGEMENT”

Alexey Mikhailovsky devoted almost 14 years to work at DOM-2
​Photo: Oleg Zotov

Do you remember your first love?

Certainly. The girl's name was Inna. In kindergarten, during quiet hours, we slept next to each other and held each other’s hands. The teachers walked by, whispered and were touched. Then, at school there was a girl with whom I was secretly in love for 8 years - Tanya. Unfortunately, now she is no longer there. She was killed in 2002, right next to the house where she lived.

Was once unrequited love? Or maybe you were abandoned, refused?

Once, I was 21 years old, already while I was working at a factory, I was passionately in love with one very flighty girl, and at some point she exchanged me for another. It was a blow! True, for two days. Then I wrote a couple of poems, then spent a month trying to restore this relationship. But in the end he spat and scored. And a year later she found me herself, but I had no time for her, although of course the thought “nice” flashed through my mind.

Are you a proud person?

Yes, proud! But there is also pride that gets in the way. But it bothers not only me - everyone! This sin sometimes arises and prevents me from hearing people. For example, when someone from the outside tells you some things that are diametrically opposed, and you, “cool dude,” think, “Why are you telling me all this stuff?” Often such outside views turn out to be the truth, which you are not ready to hear because of your pride. Sometimes I understand everything, but emotions outweigh.

Are you easy to get emotional?

I can be infuriated by ridicule or deliberate misunderstanding of a question. People see where your boiling point is and begin to specifically influence it. At some point you realize that this is a provocation, but you cannot restrain yourself.

Alexey has been working on the reality show since its launch
​Photo: Oleg Zotov

IN family life still the same? We women often provoke. And we can also be capricious.

This doesn’t happen with Natalia and I. We can say that we somehow agreed: such an attitude is unacceptable. For us, baseness is a provocation within the family. Our guys from "DOM-2" live by this - this is their role model, a game: they quarreled and made up in bed. We also have models, but absolutely opposite ones. Both me and Natasha may have Bad mood, at such moments we say to each other: “don’t touch me yet” - that’s all.

But you weren't always so wise. Still, you are now in your fourth marriage.

We don’t consider the first marriage, which took place at the age of 19, at all - it was still a child’s prank. But seriously, I have great respect for what happened and for the women who were next to me! It was my fault that it didn’t work out - largely because I didn’t fully understand the responsibility, because my job always came first, not my family, because I didn’t know what to do when my first passion faded away. No one knows this right away, because happy marriages not so much. Now I understand that I was not ready for a family then, because my student years did not happen - I served, and was making up for my cheerful youth after thirty. Our marriage with Vasilina (Mikhailovsky’s first wife - editor’s note) actually broke up in the fall of 2004, at the very beginning of DOMA2. But we continued to work together for many years.

And although our relationship could not be called simple, we always found a compromise for the sake of a common cause. There was love, passion - and then you realize that you are absolutely different people, and just didn’t think well about what they did. But I was lucky with Natalia. We're lucky! And we are happy! And yes, this is the very case when we did everything thoughtfully, calculated it, if you like. We fell in love in 2010, but when we got together in 2011, we had already gone through a long break.

Alexey with his mother and wife Natalya
Photo: Personal archive

Was this break due to your pride?

That's not the point at all. I just mistakenly thought at one point that I didn’t need all this. I thought, made a decision and at one moment left the horizon, treating Natalya very cruelly. Then it seemed to me that this was right. We continued to communicate discretely for several months, and at some point we simply decided to move in together. And they never parted again. At that time, Natasha lived in Moscow and moved in with me.

Apparently, you know how to compromise.

In our case with Natasha, this is not a compromise, but feelings! But in general, then yes - I’m always looking for it, because the hard one is very brittle, but the flexible one doesn’t break and lives longer. You can and should always moderate your ardor and think. Sometimes, in a moment of total disagreement, I “give up” if it ultimately gives me a win. Because the people who argue with you are ordinary people and also expect attention and praise. It’s just that some are quiet, and some are quite loud. The latter are all on Instagram.

You also have an account with 150 thousand subscribers.

There are 170 thousand of them. But I don't lead him. My experiment with this social network ended, and I clearly realized that I don’t need this crap. I saw how it works. And now I just monitor other accounts. Now I'll show you which ones.

Alexey opens Instagram on his widescreen phone. “Here are Hugh Jackman, Miley Cyrus, Olga Buzova, Vlad Kadoni, Ksenia Borodina, Madonna, AC / DC, many other stars, TIMES edition, Arkady Novikov and his delicious photographs with food... art accounts, ideas from which I use for decor Houses. Also subscribed to stores with vinyl records“I have more than three thousand in my collection...”

“It’s already evening, and you’re sitting here on Instagram?”, Natalya Varvina’s wife comes into the general producer’s office.

Alexey and Natalya will meet New Year with family, at home in Moscow
​Photo: Oleg Zotov

I showed Anya who I subscribed to. Natasha runs her own blog, and perhaps we will start a joint blog for fun. Go to restaurants and leave video reviews.

And when you get bullied in public, do you read?

Of course not! There was a time, I even answered, but now I forbade myself and my wife too. This meaningless activity is very addictive, and you begin to live in a reality that does not exist.

NATALIA VARVINA:

“It’s a pity that my mother didn’t have time to meet Lesha”

Natalya supports her husband in everything

Natalya sits down next to her husband and immediately takes his hand.

Natasha, when your husband announced his resignation to the employees of the television project, he assured that you made this decision together.

Alexey: She’s my wife, of course she influenced me! At one point we realized that we were chatting about work at home almost all the time. I woke up one day and said “that’s it, I’m leaving”, life went differently - we found time for personal communication, walks with the dog...

Natasha, didn’t Alexey offer you to stay?

Natalia: It was absolutely obvious to me that I was leaving my husband. Just like him, so do I. Moreover, we left for the sake of the family - why should I stay and not see Lesha.

Alexey: Two as one whole - the concept of “HOUSE-2”, where one goes, so does the other. What should she do here without me?

Natalia: Nothing. When you gave your farewell speech, you assured that you weren’t going to be in touch for six months.

A.: This is true. I want to rest. Are you sure you won't remember for six months?

A.: This is a characteristic of character and mind: I will get anything out of my head in a day.

What about your comrades from work?

A.: Nastya and Lekha Kobozev, Ksyukha with Kurban, Rastorguev, Kadoni - everyone will remain! Where would we be without them? If you're talking about whether it will hurt to communicate with them - no, it won't. That's how my brain works.

N.: I'm the same - I learned it from my husband.

What else are you learning from your spouse?

N.: Kindness. He is limitless kind person. He is tolerant of everyone. And I am more aggressive and harsh. I agree: when I came to work on the project, everyone told me: “Alexey Nikolaevich is a good policeman.”

A.: What is kindness? You can’t just be unconsciously kind to everyone, like Prince Myshkin. Still, kindness is a method. My method!

N.: Oh, now you’re going to assure us that you’re an evil genius and you’re making up everything cunningly. Woland is straight.

A.: Okay, so when I abandoned you at one point - was I kind?

N.: No. And why did you even remind me of this?

A.: What I mean is that all people are made up of different things. In addition to good, there are also flowers of evil. It is important that you grow more in yourself, which part of the garden you water more often.

Alexey, what did you learn from your wife?

A.: I am learning from her to be kinder and more happy about what is around us, to hear each other more! In general, the right relationship is when you strive to perceive important things on the one hand, to hear each other. Some people may understand their partner only 25% for the rest of their lives. We have so far managed to increase this figure to 50%. And it looks 100%.

It doesn't happen that way. People in general tend to overthink things and overthink things. What can we say about women who think differently? We need to clarify. And Alexey often asks you if he understood everything correctly?

N.: No

A.: This is not how it happens in family life. Here sometimes everything is in silence, looks, tactile sensations.

≪AND IT’S BETTER AT HOME…≫

The couple is ready to start a new life
Photo: Social networks

Do you often quarrel?

N.: Of course we quarrel. But we quickly make peace, because we understand that these were emotions.

A.: Many couples troll each other, get emotional, argue violently, and then violently make up. This is not the case with us. But I don't blame anyone - they want pleasure. Everyone in life strives for pleasure.

What's your thrill? Travel, judging by your flights.

A.: Our thrill is in ourselves! Being close to each other and where is not so important!

N.: All our cruises have romantic overtones, because we always go together. Sometimes we meet friends who are vacationing in the same city, and sometimes our mother flies with us.

A.: Traditionally, we fly to Paris for Natasha’s birthday. But this year we missed it, it’s a pity. We'll definitely catch up.

Where do you want to return?

A.: On the sofa. To the dog and TV series.

N.: We love watching new releases together.

A.: Natasha watched all of “Doctor House”, “Desperate Housewives”, “The Big Bang Theory”. I like more about naturalness, so real - “True Detective”, “Ray Donovan”, “13 Reasons Why?”.

You talk so smoothly, as if you don’t make up right away, don’t drive each other down. But still, Natasha, there’s probably something about your husband that makes you angry?

A.: Now he will say that he gets up in the morning, and the whole kitchen is covered in crumbs, because I ate at night.

N.: Well, I'm not mad about this anymore. My dad taught me the rule “put it where you got it from,” but Lesha doesn’t adhere to this.

A.: We just have different ideas about order. By the way, here’s what still infuriates her: I believe that you can walk around the apartment in shoes. When you forget something, you don’t have to take off your shoes - the floors will withstand everything.

N.: I just wash these floors. Moreover, I’m ready to run, take off my shoes and bring it, but he still stomps around in his shoes.

A.: Now I’ll wash the floors too. And I never refused before.

N.: And I, fool, never asked you.

A.: Laugh and laugh, but I want to say: I found that person who seemed to always be there. I'm comfortable.

Alexey and Natalya separated at one time, but soon realized that they could not live without each other

Didn't you have any grinding?

A.: It felt like everything had been like this all my life. In its place.

N.: I was alone for a very long time, but I was always sure: “mine” will come. And now I’m sitting, as in that very picture “Moscow Doesn’t Believe in Tears” and thinking “how long have I been looking for you”... It’s a pity that my mother didn’t have time to meet Lesha - she would have really liked him!

A.: Natasha has an ideal relationship with my mother.

N.: I call her “mom”, and Lesha calls my dad “dad”.

You knew him from the project. How did he find out about your transition from producer to groom?

A.: Yes, we were just standing on the street, smoking, and he said, “Lech, really?” I answer yes. That's all.

≪FAMILY LAW≫

Alexey and Natalya hid their romance from the public for a long time
​Photo: Personal archive

Do you have a clear home-work division? Is it difficult to exist as a boss-subordinate?

A.: My mother once explained to me that generosity is one of the main male virtues! Therefore, we don’t have quarrels because “dinner is not ready.”

N.: He rarely praises me, but I need encouragement. In fact, we argue, but these are creative moments - nothing to worry about.

Do you get up at the same time and go to work together?

N.: No. Sometimes I may not know where Alexey Nikolaevich is. Sometimes we can have breakfast together and then leave for the rest of the day.

A.: But the weekend is sacred. In winter we go skiing in the park, and in summer we ride bicycles.

N.: We also go to the sports club together.

A.: The song will tell everything about us. Now I’ll play you the track that I gave to Natasha - it’s about our whole life.

Natasha finds on her phone the song “I Love You Anyway,” which Alexey wrote and sang especially for her.

N.: Every line here has subtext! For example: “I didn’t buy cream, which means I won’t pour coffee, but I still love you,” this means that sometimes I forget to buy it for him, but he doesn’t swear at me. Lesha gave me a song for my 35th birthday. I just turned it on in the morning. I burst into tears, and then again, and again.

The couple intend to focus on building a happy family
​Photo: Personal archive

Well, husband, how real producer, knows how to surprise.

N.: Yes, we joked: when he forgets to compliment, you just need to listen to the song.

You said that after leaving “HOUSE-2”, you plan to take up family project. Reveal the plan.

A.: Family is the big and most important thing that a man should come to! This is home, and love, and, of course, children. This is for life. We dream of children. In the film " Godfather“Don Corleone says, “If a man pays little attention to his family, he is not a real man.” So - it's time to get real!

Behind the scandalous tinsel of the reality show “Dom-2” lies a corporation with a turnover of more than 5.7 billion rubles. per year. The beneficiaries of the television project were a State Duma deputy, the vice-president of the RFU and a major supplier of pipes for Transneft.

Photo: Mitya Aleshkovsky / TASS

A room in a former bowling center on the outskirts of Moscow. Three girls, like an examination committee, are conducting a casting for the show “Dom-2”. 26-year-old Ivan arrived in Moscow from Yekaterinburg a few days ago. “You're so boring. It’s boring with you... Everything is very sluggish,” the “examiner” concludes after a 20-minute conversation with the candidate. Last time, at the casting in 2011, he was told the same thing, he admits. The representative of the selection committee advises the guy to finally formulate “his own story” and come again.

Before the examination committee there are four applicants, alternately answering provocative questions: “Why do we need you on the project?”, “What sets you apart from the crowd and makes you different?”, “Is your penis something special? A shamrock twisted into a fork?”

The RBC magazine correspondent also decided to try her luck at the casting. The editors liked the legend about the feminist who liked the project participant, the former priest Walter: she was the only one of the eight people who came to the casting who was offered to record a video message to the producer and was told to prepare for a call to filming.

“Dom-2” is one of the main long-livers of domestic television. The reality show premiered on TNT on May 11, 2004. Since then, more than 16 thousand episodes have been aired (including reruns), according to research company Mediascope. About 2 thousand participants went through the project: some did not last even a week, others spent years at Dom-2. The record holders are Daria and Sergei Pynzari, who met on the project, got married, had two children: they spent time under cameras total about nine years old. However, only a few were able to “build their love” on the project: 16 weddings took place over 13 years, but some families broke up after leaving the show.

Every day, TNT allocates 4.5 hours of airtime to “House-2” - morning, evening and night episodes, the last two following each other. When the name of the program is mentioned, the progressive public usually frowns in disgust, but you can’t argue with the statistics: dramatic discussions like “is SMS texting an “ex” considered cheating” were watched on average by every eleventh Russian over four years of age over 13 years who turned on the TV during the broadcast of a reality show ( Mediascope data).

The conventional “universe” of “House-2”, in addition to TV episodes, includes a website (attendance of about 5 million people per month), pages of the TV project and participants on social networks (almost 8 million subscribers), a magazine with a stated circulation of 450 thousand copies and a line of food products under the show brand - from tea to stewed milk and condensed milk.

For almost ten years, the structures of Valery Komissarov, the creator of the famous program “My Family” and a former State Duma deputy, were responsible for the work of the reality project. And at the beginning of 2014, one night the show moved to the site of a new general contractor - the company of Alexander Karmanov, one of the largest suppliers of pipes for Transneft.

Valery Komissarov, creator of the famous program “My Family” and ex-State Duma deputy (Photo: Natalya Lvova / TASS)

RBC magazine correspondents, amid daily shouts and arguments from the TV screen, figured out who turned the most controversial project modern television into the money machine and who benefits from it.

Next door to United Russia

In the prestigious Istra district of the Moscow region, on an area of ​​2.2 hectares on the river bank near the village of Leshkovo, there is an abandoned film set for “House-2”. It is hidden from prying eyes by a high fence with barbed wire, the territory is guarded, workers working on the renovation of a neighboring house told an RBC magazine correspondent. However, the drone we launched safely flew over the cottages with a faded pink “I love you” sign, a stage with peeling paint and the famous “frontal place”, where from the first issue until the spring of 2014, the “residents” of “House-2” decided who kicked out of the project. The bridge over which the eliminated participants left the show to the shouts of the remaining “We are happy!”, over several years was overgrown with nettles and rusted in places.

The land under the former film set belongs to producer Valery Komissarov and his relatives, as indicated in Rosreestr. The famous showman of the 2000s launched a whole series television programs dedicated to family relationships. The most famous was “My Family” with the heading “Mask of Revelation”, the hero of which hid his face from the audience and told, for example, how his father paid for the services of a prostitute for him. In the 2000s, Komissarov also created two radio stations, was involved in the publishing business and, according to Kommersant, oversaw the publication of the party publication United Russia. Being a media person, he was elected to the State Duma three times from the party in power.

Komissarov was invited to work on a new reality project for TNT by Dmitry Troitsky, at that moment - general producer channel. The creator of “My Family” then actively collaborated with TNT, for example, he did the talk show “Windows” with Dmitry Nagiyev, which often ended in a fight between opponents.

“House” was based on the Under Construction format of the British company Zeal Entertainment, and paid licensing fees (the amount was not disclosed), says Troitsky. In the first “House,” which aired on TNT in July-November 2003, the show’s participants were married couples, who were building a cottage under constant video surveillance. The winners of the project were Renata and Alexey Pichkalev, but instead of the square meters they won, they took the prize in money (8 million rubles). “It’s impossible to live in it, and the pool almost collapsed,” entrepreneur Vitaly Davydov, who bought the plot in 2016, told RBC magazine under the house.

The following year, the channel launched the second season of the television project. This time, it was not families who were invited to the show, but “singles.” “We realized that with established couples there would be no development of relationships,” explains Troitsky. Content production was taken over by the company House of Television and Radio Workers, owned by the Komissarov family; this company is still listed as the founder of the Dom-2 television program in the Roskomnadzor media register.

Former general producer of TNT Dmitry Troitsky (Photo: Yuri Martyanov / Kommersant)

Having launched the show, Komissarov “remotely participated in resolving key issues,” recalls the first presenter of the project, Ksenia Sobchak: “I remember someone tried to commit suicide, he got involved, “resolved” this situation.” Komissarov himself tried not to advertise his connection with the scandalous television project, recalls an acquaintance of the producer: “I met him once in the corridors of the State Duma, I said: “Valera, you’re crazy, you’re the chairman of the information policy committee and you’re making Dom-2!” And he: “Quietly, don’t tell anyone.”

Sex in a defense research institute

The first episode of the new season of the reality show began with the participants getting into a “groove” in Moscow, arriving in Leshkovo, and on a wooden bridge over a ravine they were met by the “commandant” and “foreman” of the construction site - the show’s hosts Ksenia Sobchak and Ksenia Borodina. Between the house built by the participants of the first “House” and the bathhouse on the banks of the Istra, a temporary cottage was erected for the new season, a bathhouse, a dining room and that same “frontal place” were built.

Like the first season, Dom-2 was supposed to run for three months. At first, the program’s ratings “did not inspire enthusiasm,” but then they began to grow, Troitsky recalls, and they decided to continue the show. In 2004, about 700 episodes were released; on average, every tenth Russian who turned on the TV in the evening watched it (Mediascope data).

Gradually, the concept of the show - building a house and fighting for it - came to naught: the project acquired the slogan “Build your love,” and the participants finally stopped pretending to be active at work and became immersed in relationships with each other, says Troitsky. According to him, TNT notified its British partners that the format had been redesigned and paid compensation for termination of cooperation in the amount of “several hundred thousand dollars.” The Digital Rights Group, of which Zeal became a part, did not answer questions from RBC magazine about the details of cooperation with TNT.

The new format hooked viewers for another couple of years, but in 2007 ratings dropped to their lowest level since the show’s launch - 8.2% nationwide (Mediascope data). The project was left by such “stars” of the TV set as May Abrikosov (hereinafter the period of the participant’s stay on the TV project is indicated in brackets; 2.5 years), Victoria Bonya (almost a year) and Alena Vodonaeva (three years).

Photo: Alexander Zhdanov / Kommersant

The creators of the show decided to make changes again. For example, at the end of the year they opened a second film set called “City Apartments” (the first one in Istra was “Polyana”). However, what looked like apartments from the screen was in reality non-residential premises in the fifth building of the capital's Scientific Research Institute of Technical Glass on Krzhizhanovsky Street. As of 2008, 49% of the shares of the research institute, which develops glass for military aircraft and government limousines, belonged to the Komissarov family (now the institute is part of Rostec). The defense institute did not hide the unusual proximity: on the roof of the building occupied by Dom-2, a neon sign “City of Love” sparkled. There was also a cafe of the same name.

The peak of popularity of the television project occurred in 2010-2012 - the share of the show’s audience among Russian viewers reached 11-12% (Mediascope data). The producers further complicated the twists and turns of the plot: their parents began to live with the participants at Polyana, established couples played weddings, gave birth to children and looked after them under the gun of video cameras. Presenter Sobchak left the show. “I was already involved in other journalism. I began to have a split personality, like the heroine of Buñuel’s “Beauty of the Day”: in the morning I talk about sex, in the evening about Kadyrov,” she says about the reasons for leaving the project.

Two people from Komissarov’s entourage assure: the creator of “My Family” made “very good” money from “House-2”. The production of the show in the early 2010s cost the TNT channel and related structures approximately $2 million per month, recalls an interlocutor close to the creators of the project. None of the former top managers of the channel, ex-participants in the project and acquaintances of the producer could remember how the relationship between Komissarov’s structures and TNT was formalized from a legal point of view. Komissarov himself different times was listed as the founder of about 30 companies.

In the credits of “House-2”, the official producer from the moment the project was launched was indicated as “TNT-Teleset” (holder of the Roskomnadzor license for television broadcasting; part of the Gazprom-Media holding). In 2009, Comedy Club Production (KKP) became the “coordinating producer of the show,” company founder Arthur Janibekyan told Kommersant. Since the fall of 2010, KKP has taken the place of TNT-Teleset in the project’s output. The real structure of creating a reality show became increasingly confused: in particular, as RBC magazine found out, the partners appeared, the mysterious “Independent Television Studio”, behind which it was no longer Komissarov.

"House-2" from Strogino

The show could cause “mental harm to the health of minors,” activists of the All-Russian Parents Committee considered and at the beginning of 2011 they filed another lawsuit against the TNT channel. They demanded a ban on the screening of “House-2” from 04:00 to 23:00 due to the “systematic exploitation of the topic of sex.” The KKP and the Independent Television Studio were involved in the case as third parties. The latter was called as the real producers of the show, lawyer Alexey Belyavsky, who represented the interests of the committee in court, told RBC magazine. “KKP, as I remember, was an intermediary that had an agreement with the Independent Television Studio,” says former employee channel.

In the 2000s, the owners of the “Independent Television Studio” were the director of the television lottery “Ball of Fortune”, the head of the NP “ Football club"Strogino" and even the driver of FC. All of them are associated with entrepreneur Sergei Anokhin. The “independent television studio” “was Anokhin’s company,” says the interlocutor, who was involved in the production of “House-2” for several years. Anokhin himself, in a conversation with RBC magazine, did not deny that he was related to the company.

The ex-director of FC Strogino Anokhin now heads the Moscow Football Federation and holds the post of vice-president of the RFU, he has assets in construction and trade, he told Sports.ru in 2016. At the same time, Anokhin was always attracted to show business: he was vice-president of the Russian High Fashion Association, married the ex-soloist of the group “Brilliant” Anna Dubovitskaya, and was involved in producing films. In 2008, the book “Females” about Moscow raiders was published under his name, which the entrepreneur dictated at the request of the Rossiya TV channel and the Ministry of Culture. A stately football functionary often becomes a hero gossip columns— for example, in 2015, Anna Semenovich came to a party in honor of his birthday, Life wrote.

Vice-President of the RFU Sergei Anokhin (Photo: Yuri Samolygo / TASS)

It is not clear exactly what functions the Independent Television Studio performed in the creation of Dom-2. The interlocutor, who was previously involved in the production of the reality project, assures that Komissarov continued to produce the show, but the purchase of content was carried out through intermediate structures. “There were no representatives of Comedy at the Dom-2 sites,” says a former TNT employee. Anatoly Burnosov, ex-director of the “coordinating producer of the show” KKP, refused to discuss relations with the Independent Television Studio. Anokhin told RBC magazine that he is ready to talk “about football, but not about Dom-2.”

When Komissarov came to TNT to re-sign the contract in the spring of 2014, he was informed that “Dom-2” would now be made by another company, recalls ex-participant of the television project Rustam Solntsev (he spent about three years on the show in total). By that time, Komissarov could be seen more often in the United States than in Russia, several acquaintances of the producer told RBC magazine. In 2011, he resigned early as a deputy, declaring that he intended to create a television channel for the Russian-speaking population living abroad, and Gazeta.ru even called him a potential buyer of the RTVi channel from Vladimir Gusinsky. Komissarov refused to discuss any issues related to Dom-2 with RBC magazine. The land in Istra, where they “built love” until 2014, is up for sale, said a Moscow developer who tried to buy the site in 2016.

Behind the scenes of the television production, the idea of ​​closing the show was discussed, Solntsev recalls. Igor Mishin, who headed TNT in 2014 (he led the channel until 2016), says that the reality project was becoming outdated “both morally and physically”: “Dom-2” was produced “in the most difficult conditions”, there was a “barracks-like smell” in the premises, I had to work on “old, worn-out equipment.” “The chairs there were breaking under my ass from old age. We lived in a garbage dump, the place was uncomfortable,” adds Solntsev. Komissarov “saving a lot,” says Sobchak, so the end of his era was logical: TNT wanted to make shows at a modern level, she adds.

"Brilliant" husbands

On the night of April 22-23, 2014, several buses arrived at the Dom-2 site in the Istra district. The participants of the television project hastily collected and loaded their things and went to the south of Moscow - to the settlement of Sosenskoye. A new site awaited them there, surrounded by a two-meter metal fence, with modern cottages and a stylishly furnished “frontal area.” “The move was a special operation, we ran away with our trunks secretly from Komissarov,” recalls Solntsev. Everything happened “abruptly,” in fact, the project was “taken away” from the creator, says another Dom-2 veteran, Gleb Zhemchugov (who spent more than four years under cameras).

The new curator of the television production was Alexander Karmanov, Anokhin’s acquaintance and business partner (in particular, they developed a lottery business together and collaborated with fashion designer Valentin Yudashkin). Unlike Komissarov, who “grew up” from television, Karmanov had an indirect relationship with the media sphere.

In the 2000s, a candidate for master of sports in judo worked in a joint company of Gazprom and Boris Rotenberg’s structure, which supplied pipes, Vedomosti and Forbes wrote. In 2006, Karmanov founded the Eurasian Pipeline Consortium (ETC) and soon turned the company into one of the largest suppliers of pipe products for Transneft: in 2015, the businessman took sixth place in the Forbes “Kings of Government Order” ranking with 51.3 billion rub. He is also involved in pharmaceutical and real estate development businesses.

However, like Anokhin, Karmanova is attracted by the world of gloss. In the 1990s he owned a Moscow nightclub“Dreams”, where “theatrical and erotic shows” took place and a “karaoke sauna” worked. At the same time, Karmanov produced the musical career of his common-law wife Natalya Lagoda, and in the 2000s he married the ex-soloist of the group “Brilliant” Olga Orlova. A few years later they divorced, which, however, did not prevent Orlova from becoming another host of “House-2” in May 2017, along with Olga Buzova and Ksenia Borodina.

The production of “House-2” was undertaken by the subsidiary of ETK “Solaris Promo Production” (SPP), created at the end of 2013. Mishin recalls that SPP representatives themselves offered to invest in restarting the television set: by that time, the company had already collaborated with the channel and with KKP on other projects.

To ensure that the chairs “under the ass” no longer break, the renovation was approached thoroughly. For the new suburban “residence” Dom-2, the company ETK-Invest (a subsidiary of ETK) acquired 2.9 hectares of land in the Novomoskovsk administrative district, according to Rosreestr data. Next door to Polyana is now the elite cottage community Letova Roshcha, where, for example, the deputy chairman of the board of Sberbank and a member of the board of Gazprom live.

The “city apartments” were moved to a one-story building on Samora Machel Street next to the Peoples' Friendship University of Russia (RUDN). In the 2000s, the Megasfera bowling center operated here, led by Karmanov (data from SPARK-Interfax). Now the premises are owned by one of the businessman’s companies, and castings for a television project take place here.

The arrangement of “Polyana” and “City Apartments” cost about $50 million (including the purchase of equipment), an interlocutor who previously produced the show told RBC magazine. ETK-Invest attracted loans from Promsvyazbank and Alfa Bank; the latter, for example, until 2017 had a swimming pool at Polyana and a “frontal place” as collateral, as follows from the register of the Federal Notary Chamber.

Six months after the change of contractor, “House-2” got another site - “Love Island” in the Seychelles. The choice of location is again not accidental: Karmanov is engaged in importing seafood from the islands, he owns 51% in the local Oceana Fisheries, wrote the Seychelles News Agency portal. The director of the latter even shared with local media plans to organize a broadcast of “House-2” in Creole. At first, the show's participants were accommodated in reed-covered tents on the island of Terez, but during the period of tropical downpours they were not in the mood for love, so in 2015 everyone was moved to normal houses on the island of Lilet.

After receiving a contract for the show, Karmanov began to immerse himself in show business even more: for example, SPP bought the A-One channel (now TNT Music) from Mishin’s partner and became the owner of a restaurant in a high-rise on Kudrinskaya embankment, which until the end of 2013 belonged to the new head of TNT. In the same 2014, SPP acquired 25.01% from Gazprom Media in the Cypriot Club Production Holdings (the parent structure of KKP) and soon took a place in the credits of the TV show as the official producer of Dom-2.

But not for long: a year later, “TNT Production” appeared in the output of “House-2”. The company received the name, allegedly indicating involvement in the channel, on the eve of the reshuffle in the credits; before that it was called “Media City”. The list of its shareholders is hidden: the ex-managers of the company were associated with the structures of Karmanov and Anokhin, the current head - Alexander Prokudin - is also the executive director of SPP. Prokudin refused to communicate with RBC magazine, and the former director of the SPP, Alexander Maysov, did the same.

Since the launch of “House-2”, the television production has been led by the “good and evil policeman” - the show’s general producer Alexey Mikhailovsky and chief editor Alexander Rastorguev. And although the surroundings of the reality project have changed over the past 13 years, the basic “values” are still the same.

"Chase the Beast"

“What are we going to make a movie about?” - this is how Rastorguev addresses the participants of “House-2”, periodically calling them for a conversation. These conversations, which are not recorded by the ubiquitous cameras of the television project, are a delicate management of storylines. “He [Rastorguev] asks, for example, which of the girls you like, and then calls her and says: “In short, you like each other - let’s go on a date,” recalls one of the “veterans” of “House-2.” Mikhailovsky also conducts similar conversations, but he has the role of a “good policeman,” he says.

“House-2” does not have a script with prescribed roles and actions, several ex-participants in the television production assure. The editor can interfere with what is happening on the site, but no one forces you to fight or forcefully build relationships, Zhemchugov clarifies. According to him, there is a psychological effect on the set: newcomers coming to the project understand in advance what is expected of them, since they carefully watched the episodes, and if ordinary life If they tried to smooth out the conflict, then on the show, on the contrary, they rejoice - this is a reason to sort things out. Troitsky figuratively describes the process of creating a reality show: “Chase the beast into a trap, but do not touch it with your hands.”

“Lilya and Seryozha quarreled again because of jealousy,” “Nikita is trying to discourage Juliana from returning to Vitalik,” “Joseph is spending more and more time in the women’s bedroom.” At the beginning of each morning episode of Dom-2, a voice-over tells the viewer three main storylines of the upcoming broadcast. Editors' tips help develop areas that are interesting to viewers, explains the work scheme of the show's staff, Alexandra Gozias (more than two years on the project).

About 90 people work simultaneously on the “cinema” called “House-2” at Polyana in one shift, says an interlocutor who has been producing the show for several years, and about 60 more employees in the Seychelles. Images from all cameras are displayed in a control room with a wall of monitors, and a team of editors cuts out thematic blocks from the general flow of conversations and walks of participants around the site.

Reality show episodes are aired with a week delay—the project days must coincide with the viewer’s calendar. To prevent participants from revealing plot twists in advance when communicating with friends, they were initially forbidden to use mobile phones, recalls Olga Nikolaeva (Solntse; spent four years at Polyana), the author of the project’s anthem about “15 cool people.” “There was one landline telephone, and only one participant per day could call it. My turn came only in the second week after the launch of the project,” she laughs.

Gradually the rules were relaxed. People had to be kept and the regime of being on site softened, because “it is impossible to live in a prison format,” explains Sobchak. Ex-participant of the TV show Andrei Chuev, who first came to Dom-2 in 2005, and the last one in 2015, recalls that he got up at 07:00, left “on business or to the gym,” and returned to noon: “They’re still rocking there for a long time by 11:00.”

However, at the end of 2016 - beginning of 2017, the SPP “tightened the screws,” several told RBC magazine former members. “Like being in prison,” Chuev described the new system. According to him, the “residents” of “House-2” were prohibited from traveling to the city “on business,” and now have a day off once a week. You can only use your phone for an hour a day, and then after midnight, Gozias adds.

The tightening on the part of the show producer did not end there: key changes directly affected the income of the participants in the television project.

Fight Award

The first participants of “House-2” were engaged in what is called “ask” in hippie slang. Having gone to Moscow for the weekend, they asked for cigarettes and money from random passers-by on Old Arbat: there were none of their own, recalls Stepan Menshchikov (2004-2007). The terms of the project initially did not provide for regular cash payments, since after three months the winner of the show was to receive a built house in Istra. But the project dragged on. “People recognized us, took autographs, and we asked for money,” recalls Menshchikov. After outraged letters from viewers, the show's participants turned into full-fledged "hired employees," he adds.

For the first 101 days, the participant “builds love” for free, then TNT enters into an agreement with him and pays previous period at a minimum salary of 16-17 thousand rubles. per month, several ex-participants of the project told RBC magazine. The most successful “residents” of “House-2” in recent years receive up to 150 thousand rubles, “quiet” people and newcomers - 30-40 thousand rubles. monthly. The salary does not depend on the length of stay on the project, but on the activity on the site and popularity with the audience; specific calculations are strictly individual and are carried out by the producer, says Solntsev. There is also a system of fines - for example, were there before monetary punishments for smoking on camera or returning to the “Glade” later than the agreed time.

Who watches "Dom-2"

70% viewers of the project aged from 14 to 44 years are women, of which every eighth is a housewife.

3% is the difference between the male audience of daytime and nighttime episodes of “House-2”: men more often watch a television project during daylight hours.

25-34 years old- the “core” of the Dom-2 audience, viewers of this age account for almost 50%. About a quarter of those watching the TV project are young people under 24 years old.

2% viewers of "Dom-2" are engaged in business. The main audience works in the office (about 20%), approximately the same number of viewers of the television project study at school or university.

35% the audience of the television project has a “below average” income, the number of unemployed Dom-2 fans in the total mass is about 3%.

Sources: research by TNS Russia (now Mediascope) for January-November 2015, provided to the magazine by TNT partner

Participation in stories with product placement for the “residents” of “House-2” is an unpaid obligation: the TV channel does not pay extra money for smearing cream, eating peanuts or praising a specific brand of shampoo, says a former reality participant. You have to make money from side projects of the show. For example, Menshchikov was listed as the editor-in-chief of the Dom-2 magazine and received about $1 thousand monthly, participation in tours brought in another $100-150 per concert. And in 2008, Chuev asked the management to manage the City of Love cafe and earned $17 thousand in eight months of work. net profit, he rejoices.

Another source additional income for “builders of love” - advertising on Instagram. Its volume and cost depend not only on the number of subscribers to the account, but also on the reputation of the participant himself on the project. The cost of a post for a current “resident” of a reality show varies from 6 to 45 thousand rubles. Most often, on Instagram of Dom-2 participants you can find cosmetics manufacturers, clothing stores, and beauty salons.

However, since the beginning of 2017, SPP has “joined in” with income from Instagram: the show producer demanded that account passwords be provided to its advertising division Smeeq.ru for centralized sales, four ex-participants in the project told RBC magazine. “They sold me two ads in a few months. I saw the prices for customers - about 20 thousand rubles. for a post, and I received 7 thousand rubles,” complains Chuev.

New rules introduced by SPP managers also imply a ban on business activities in parallel with filming. According to one of the “veterans” of the reality show, until now it has been an opportunity for participants not just to sit on “free sausage”, but to develop. “Dom-2 is a greenhouse where an imaginary feeling is created that you are realized, but as soon as the gates close, your life begins from scratch,” says Zhemchugov sadly. Now he works as a PR director for the Moscow tuning salon MyraWay, in the early 2010s he was a salesperson and at the same time a media person for the Staircase to Europe clothing store in Luzhniki.

After the tightening, Gozias and Chuev left the “perimeter” of the television set in the spring of 2017. While still at Dom-2, Gozias began selling clothes of various brands through her Instagram; after leaving the project, she opened a showroom in Moscow, investing about 1 million rubles in it. Chuev, in parallel with filming, was engaged in suburban construction and advertised the technology of monolithic construction of Velox houses, and now works as the commercial director of the Kantemir Group near Moscow (involved in the implementation of this technology). In the near future, Chuev will become one of the founders of the group, one of the leaders of the Kantemir Group, Mukhtar Sulaybanov, told RBC magazine.

Few people have succeeded in building a business by taking advantage of the surge in popularity. For example, Anton Gusev, being a participant in the project, sold canopies for children's beds, which were produced by his friend. In 2013, after 1.5 years on the project, he and his wife Evgenia left Dom-2 and opened a clothing store in one of the shopping centers in the south of Moscow, investing 1.3 million rubles in it. The business has grown into a franchise network under the Gusevy Boutique brand with almost 30 branches across the country, Gusev told RBC magazine. In 2014, the family company’s revenue amounted to 4 million rubles, the next year it doubled (data from SPARK-Interfax), but the business could not survive the crisis. And then the Gusev family themselves fell apart. The entrepreneur, however, intends to launch a new Gusev Shop franchise network - this time selling men's suits.

However, even the business of all the participants in the reality show taken together cannot be compared with the turnover of money in the “universe” of “Dom-2”.

Reality Corporation

Condensed milk, canned meat, peanuts, ice cream, beans, cucumbers, squash caviar. Since the spring of 2017, project participants have been advertising products with the symbols of “House-2”: some of the heated discussions are held in the kitchen against the backdrop of a barricade of milk cartons with the famous emblem; the logos of other products are mercilessly sealed with opaque tape.

Two companies received the right to supply branded goods to store shelves in exchange for royalties from SPP. One is the Moscow “Trading House-2”, half owned by Anokhin, the other is “Vesna”, registered in Angarsk. All negotiations on behalf of Vesna are conducted by entrepreneur Sergei Mishakov, who calls himself the “project manager”: he had a distribution business in Siberia, but at the end of 2016 Mishakov was declared personal bankrupt with a debt of 640 million rubles.

Condensed milk, stewed meat, peanuts, ice cream, beans, cucumbers, squash caviar and tea - this is far from full list goods with show logos (Photo: Irina Gubaidullina for RBC)

You can find products with the Dom-2 logo, for example, in Fix Price stores. Products with the symbols of the show are sold on par with similar products in the category, says Victoria Smirnova, director of the retailer’s marketing department. RBC magazine's interlocutor at one of the supplying companies is less optimistic: according to him, overall sales are not going well - “apparently, people are embarrassed about their interest in Dom-2.” They tried to launch the production of branded products back in the Komissarov era, but this area has always been a side source of monetization.

Officially, the revenue of SPP for 2015, according to SPARK-Interfax, amounted to 4.8 billion rubles. At the same time, the company produces the “Reboot” show for TNT, produces films and TV series, has a stake in the TNT Music channel, and also owns the rights to show films from a number of foreign film companies on Russian television.

In 2014-2015, the channel paid SPP about $3 million monthly ($36 million per year), recalls the former producer of the show: he does not exclude that later this amount could change - during the crisis, all mutual settlements under the contract were transferred to rubles. When calculating payments in connection with a change of contractor, they began to take into account investments in the creation of new film sets, says Mishin, but does not name the specific cost of the purchase.

The real cost of creating a reality project may be less than $3 million, says a former top manager of one of the TV channels: “The main costs are always the launch of the project; now streaming production is already underway.” The general director of the company "Mir Reality Production" Dmitry Rozhkov does not agree: this is a normal price tag for the production of such a show as "Dom-2", where part of the filming takes place in the Seychelles. The cost of one episode of a similar reality show, “Vacations in Mexico - 2,” aired on STS in 2012-2013, was $50 thousand, says an interlocutor close to the producer of the project. In just a year and three months, about 650 episodes were released (Mediascope data excluding reruns), for which the channel could pay about $33 million.

In any case, TNT and related structures are able to more than compensate for production costs. The total cost of direct advertising aired inside Dom-2 in 2016-2017 could reach 290 million rubles. per month (excluding VAT), experts from the communications agency MediaCom calculated based on data from the TV Index project of Mediascope (the agency assessed domestic commercial network, orbital and local blocks for January 2016 - May 2017). At the same time, MediaCom emphasizes: this figure “is not an assessment of the profitability of the project or channel.”

Analysts from another agency estimated the volume of advertising placements slightly lower - about 260 million rubles. on average per month in 2016. In January-May 2017 there was an increase of 60%, said RBC magazine’s interlocutor at the agency. Sales of advertising on air scandalous show since the beginning of the year the established federal TV channels"National Advertising Alliance".

So-called sponsorship integrations are a separate source of income. “Dom-2” has become a “Klondike” for product placement, notes Troitsky: “When you put a product in a regular series, it sticks out from all the cracks there. “In House-2, everything can be done more or less organically and authentically.” In 2005, advertising of third-party products brought in $4 million, and in 2008 - $8 million, or over 200 million rubles. (data from the Business magazine and the Vedomosti newspaper). There is no more recent data; Gazprom Media, whose sales house is responsible for “organic and authentic” integrations, refused to answer any questions.

Digital projects related to the “construction” of love on the air bring in less money so far. The monthly turnover of the largest network platforms - the Dom2.ru website, groups on social networks, Viber chat, accounts of current participants on Instagram and the Dom-2.Dating mobile application - does not exceed 12 million rubles, estimates the director of client relations at the i agency .Com Sergey Efimov (his calculations do not take into account the TNT-Club application). Taking into account 0.5 million rubles. from a premium subscription in a dating application, the annual income of digital projects in annual terms does not exceed 145 million rubles.

SPP also takes its “digital” earnings: in addition to selling advertising on Instagram to current participants and presenters of the project, at the end of 2016, Karmanov’s company bought the magazine “Dom-2” from structures close to the co-founder of the radio “Russian Berlin” Dmitry Feldman, and now offers advertising positions both in the printed version and on the social network of the publication. In 2015, the magazine’s revenue was 170 million rubles. (data from SPARK-Interfax). The maximum income from advertising on Instagram of participants is hardly more than 0.7 million rubles. per month (8.4 million rubles per year), says Efimov. “There is a surplus of bloggers on the market, a unique style is in demand, and all participants in Dom-2 look alike,” explains an expert from the i.Com agency.

TNT-Teleset, SPP, ETC refused to communicate with RBC magazine about this text, and Mikhailovsky and Mishakov did the same. A request to meet with Karmanov at the ETK reception was refused - due to “his absence in Moscow”; attempts to persuade the businessman to communicate through his acquaintances were also unsuccessful. Former director TNT Roman Petrenko (headed the channel in 2002-2013) did not discuss the financial indicators of those times, writing to a correspondent of RBC magazine that there were “many sensitive points” in the topic of “House-2”.

The TNT channel did not disclose revenue for the second year in a row; in 2015 it could have amounted to 16.5 billion rubles, Vedomosti wrote. The turnover of money circulating in the “universe” of “House-2”, according to calculations by RBC magazine, now exceeds 5.7 billion rubles. per year. “The director of any channel dreams of having a system-forming project that produces a product 365 days a year,” says Mishin. How many more times “Dom-2” will be on the air for 365 days is an open question, but the author of the project’s anthem with the words “we will build feelings, sex, love and home” Sun (Nikolaeva) is sure: “No one will kill the hen that lays “ golden eggs."

With the participation of Nastya Berezina

Alexey Mikhailovsky is the general producer of the scandalous Russian reality show “House 2”, in whose structure he worked from 2004 to 2017.

Alexey was born in 1969 in Moscow. Alexei spent his childhood and youth in the capital. In the early 90s, Mikhailovsky appeared on television. At first, the young man was engaged in promoting political figures, as well as preparing news broadcasts. In the 21st century, Alexey moved away from politics.

While in union with Natalya Varvina, Alexey has no children. The girl’s fans explain this by the fact that Natalya is passionate about her television career. In the house of Mikhailovsky and Varvina lives a four-legged friend - a Labrador named Ronald.

For Alexei, this marriage was the second. Back in the 90s, the young man got married for the first time. The first wife subsequently became a co-producer of the show “House 2”. In 2000, a son, Maxim, was born into the family. ex-wife remained in her post even after her husband left for another, but in 2014 she decided to leave the scandalous television project. After Vasilina left the project, the ratings of the reality show began to slide down.

Alexey Mikhailovsky now

In 2016, Alexey Mikhailovsky allowed himself too much on the set of the “Person of the Year” issue. The producer, being in drunk, constantly disrupted the work of the film crew. Natalya Varvina justified this act of her husband. The girl sided with her husband at a time when everyone was up in arms against the producer.

In 2017, after a systematic decline in the ratings of the program in “House 2”, the question arose about the dismissal of the producer. In December, Alexey Mikhailovsky was replaced by the ex-husband, the owner of the company Lehman Pipe CJSC, which supplies large-diameter pipes for Gazprom. But this development of events did not break Alexey. Mikhailovsky began to participate in the creation of skits at the School acting", which is now hosted by Natalya Varvina.

Alexey Mikhailovsky himself claims that he was fired of his own free will, as he was already tired of the grueling work. Vasilina Mikhailovskaya commented on the situation as deplorable for the project. The ex-producer believes that the cold commercial approach of people who did not create and were not “sick” of the program will finally kill the reality show.

Some fans of “House 2” believe that Alexey Mikhailovsky is getting what he deserves, since in 2014, secretly from the show’s first creator, Valery Komissarov, the TNT television channel built working areas, where the film crew moved after the ten-year contract with the first producer expired.

Alexey Mikhailovsky is not going to give up. There are rumors that he and the producer are planning to start a new project.

For 13 years, one person remained at the head of the most scandalous and popular Russian reality show - Alexey Mikhailovsky. It was for him and his ex-wife Vasilina should be thanked by the loyal fans of the TV show, who have followed the stories of the project’s heroes for many years.
Thanks to Alexei Mikhailovsky and his ex-wife Vasilina, dozens of Dom-2 participants today have made, albeit dubious, successful careers in show business. Their names are constantly heard - Olga Buzova, Alena Vodonaeva, Rustam Solntsev, Daria and Sergey Pynzari, Ksenia Borodina, Stepan Menshchikov, Elena Berkova and many others.

After Vasilina Mikhailovskaya left Dom-2 in 2014, many viewers noted a decline in the quality of the reality show. Trying to increase ratings, the project management opened new sites, increased the “degree” of scandal, and introduced new presenters.

Intrigue: who will become the mistress of “House-2”

It was in 2014 that businessman Alexander Karmanov, the ex-husband of ex-“brilliant” Olga Orlova, began to supervise Dom-2. And after two years former singer became one of the hosts of the scandalous project.

At first, the artist behaved tactfully and modestly, but recently Orlova began to allow herself sharp attacks against the participants.

Today it became known that Alexey Mikhailovsky, the permanent producer of the television project for 13 years, has been fired. The reason why the creator of “House-2” lost his place has not been announced, but many suspect that this was the decision of Alexander Karmanov.

Mikhailovsky's ex-wife Vasilina shared her thoughts about latest news. A woman is sure that her favorite project will be destroyed:

To say that I loved “Dom2” is to say nothing... It was my life. This doesn't mean that I liked everything. The people quietly froze when we argued furiously in Mikhailovsky’s office. Not often. But it happened that feathers flew... We did one thing. And that House2 has been gone for a long time. I am sad that the Academy of Sciences screwed everything up... Today, very rich, but very unprofessional people are finishing off this project with a special, some kind of Bolshevik cynicism.

Now it becomes clear why the hosts of “Dom-2” are so actively looking for work on other TV channels. We have already told how Kurban Omarov tried to get Ksenia Borodina onto Channel One, where Olga Buzova had recently been invited. Internet users suggest that with the departure of the creator of “House-2”, the TV project will undergo dramatic changes. Viewers are wondering who will rule the TV set:

lilu2360 This is why Orlova already behaves this way. Allows himself to close his mouth to participants
12130202_ Now they'll definitely ask for a beard
fdrty3456 so they will kick Borodin... It’s not for nothing that Zinka is on Let them say he’s driving
olesaj________23 The producer of House 2 was Orlova’s ex-husband, Borodin and Orlova are friends, no one will remove Borodin! But let Bukhova be afraid, now everything will calm down, and she will be left alone with dogs and rats for half her ass years.
tolmachini it was removed due to low ratings. That he didn't do a damn thing. And now Orlova’s main ex-husband is there. And since they are in great relationship then the hostess copper mountain now she